Erehwon Mountain Outfitters unveils new retail image.As part of a marketing campaign to reposition the image of Erehwon Mountain Outfitters and increase store traffic, Horst Design International, Cold Spring Harbor, NY, will develop a new visual identity for the retailer's new flagship store in an Orland Park Or·land Park A village of northeast Illinois, a residential and manufacturing suburb of Chicago. Population: 53,300. strip center, southwest of Chicago Chicago, city, United States Chicago (shĭkä`gō, shĭkô`gō), city (1990 pop. 2,783,726), seat of Cook co., NE Ill., on Lake Michigan; inc. 1837. . Currently, Erehwon, a retailer in business for over 27 years and offering a full complement of high quality outdoor clothing and sporting equipment at competitive prices, has six stores in the Chicago area. Each store is designed differently. Bringing the outside inside, customers will be able to test the merchandise in a setting that resembles the outdoors environment where they would do the activity. As the focal point focal point n. See focus. of the store Erehwon will build a ski test slope so sports enthusiasts can try out skis. To add to the excitement, the store will also feature a rock mountain climbing mountain climbing, the practice of climbing to elevated points for sport, pleasure, or research. Also called mountaineering, it is practiced throughout the world. Types There are three types of mountain climbing. wall, a hiking hiking Walking, often among hills or mountains, as recreational sport. It represents an activity in its own right and also figures in backpacking, camping, hunting, mountaineering, and orienteering. trail and a weather chamber simulating rain, snow or 20 degree temperature. In addition to the flagship store Horst is also designing another 12,000 SF Erehwon shop in Kildeer on the northwest side of Chicago. The store will incorporate elements of the prototype design. |
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