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Eran Schaerf; Galerie Elisabeth Kaufmann.


Eran Schaerf's work seems slick at first, but its formal basis in the design aesthetic of lifestyle magazines belies a dense network of themes and combinations of media that render it less rapidly consumed than much current art. "Index of Distances," the title of his recent exhibition, suggests both the plural nature of the world we live in and an artistic attempt to measure and comprehend the gaps between different spheres. Fashion shoots jostle with sepia SEPIA - Standard ECRC Prolog Integrating Applications. Prolog with many extensions including attributed variables ("metaterms") and declarative coroutining. "SEPIA", Micha Meier <micha@ecrc.de> et al, TR-LP-36 ECRC, March 1988. Version 3.1 available for Suns and VAX.  photographs of city streets, media reports lapse into fictive fic·tive  
adj.
1. Of, relating to, or able to engage in imaginative invention.

2. Of, relating to, or being fiction; fictional.

3. Not genuine; sham.
 accounts, and rules concerning a competition for urban planning urban planning: see city planning.
urban planning

Programs pursued as a means of improving the urban environment and achieving certain social and economic objectives.
 in Berlin are juxtaposed jux·ta·pose  
tr.v. jux·ta·posed, jux·ta·pos·ing, jux·ta·pos·es
To place side by side, especially for comparison or contrast.
 with a drawing from Art Spiegelman's Maus and a '60s lighting advertisement. The work denies us a definitive frame of reference--either visually or conceptually--leaving us suspended in the spaces between signifiers. Ultimately it is about the search for meaning itself, and Schaerf's talent lies in making the potential associations compelling enough for us to want to be engaged in that cognitive process.

Private Ad, 2002, was the toughest work in the exhibition. Displayed on the inside window against blinds closed to the street, five posters exploiting varying graphic styles were connected through their different perspectives on military activity. A photograph of three masked men was accompanied by the caption "People should find the hunted man likeable like·a·ble  
adj.
Variant of likable.

Adj. 1. likeable - (of characters in literature or drama) evoking empathic or sympathetic feelings; "the sympathetic characters in the play"
likable, appealing, sympathetic
. We also want to avoid suddenly having everyone run around in camouflage pants." Another poster describing Israeli boys disguised as Palestinian women blends reality and fiction, West Bank politics and media cynicism. The throwaway throwaway

See for your information (FYI).
 comment in its text that the boys could equally well be posing for photographs as soldiers leaves the viewer stranded between black humor black humor, in literature, drama, and film, grotesque or morbid humor used to express the absurdity, insensitivity, paradox, and cruelty of the modern world. Ordinary characters or situations are usually exaggerated far beyond the limits of normal satire or irony.  and the unreliability of reportage.

[ILLUSTRATION OMITTED]

Installed opposite Private Ad, Portable Sky, 2003, combined a blue voile voile  
n.
A light, plain-weave, sheer fabric of cotton, rayon, silk, or wool used especially for making dresses and curtains.



[French, from Old French veile, veil, from Latin
 curtain with a silent video entitled Record: I Love You, 1999, shown on a monitor. Depicting a couple dancing, the video was made by an upturned camera in the man's hand that recorded the performers' reflections in circular mirrors on two drop ceilings. The contrast between the gentle lyricism lyr·i·cism  
n.
1.
a. The character or quality of subjectivity and sensuality of expression, especially in the arts.

b. The quality or state of being melodious; melodiousness.

2.
 of Portable Sky and the aggressiveness of Private Ad is typical of the material and thematic layering that characterizes Schaerf's exhibitions as well as the internal structure of individual pieces.

The most prominent work in the exhibition was Migrants & Variants, 2002, sixteen digital photographs grouped into sets of four, which record two of Schaerf's slide installations. In them, material taken from the English fashion magazine Line--shots of models, archival photographs of Stockholm, fragments of text, and the peppering of green "design effect" stripes and numerals--was projected onto white curtains. The photographs layer and collage details of the projected material with images of the dense spatial environment they originally created.

In working only with appropriated photographs and text, transferring these to new contexts and recycling the material both within and between works, Schaerf draws attention to the way society is overburdened with constantly replaceable images. The manipulation that lies at the heart of his practice--of sources, the gallery space, and the viewer--is ultimately, however, an inclusive strategy, balancing dead ends with freewheeling free·wheel·ing  
adj.
1.
a. Free of restraints or rules in organization, methods, or procedure.

b. Heedless of consequences; carefree.

2. Relating to or equipped with a free wheel.
 associations, our ability to see beyond the intended message with our willingness to invent our own stories from the material.
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Title Annotation:Zurich
Author:Lunn, Felicity
Publication:Artforum International
Date:Jan 1, 2004
Words:529
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