Equity Marketing Schedules Fourth-Quarter Earnings Conference Call and Webcast.

Business Editors

LOS ANGELES--(BUSINESS WIRE)--Feb. 1, 2001

Equity Marketing Inc. (Nasdaq:EMAK) plans to release fourth-quarter and year-end 2000 financial results on Thursday, Feb. 22, 2001, after the close of trading.

The company's management will review the results and discuss the outlook for 2001 in a conference call at 5 p.m. Eastern time (2 p.m. Pacific) the same day.

The conference call will be broadcast live over the Internet at www.equity-marketing.com. To access the Webcast, go to the Investor Relations section (company information page) of the Web site at least 15 minutes early to download any necessary software. A replay of the broadcast will be available on the Web site approximately one hour after the end of the conference call and archived for at least 30 days.

Equity Marketing Inc., a leading marketing services company, designs and produces custom promotional programs that build sales and brand value for retailers, restaurant chains and consumer goods companies such as Burger King Corp., The Coca-Cola Co., CVS/pharmacy and others. The company complements its core promotions business by developing and marketing distinctive consumer products, based on trademarks it owns or classic licensed properties, which are sold through specialty and mass-marketing retailers.

Certain expectations and projections regarding the future performance of Equity Marketing Inc. discussed in this news release are forward looking and are made under the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These expectations and projections are based on currently available competitive, financial and economic data along with the company's operating plans and are subject to future events and uncertainties. Management cautions the reader that the following factors, among others, could cause the company's actual consolidated results of operations and financial position in 2001 and thereafter to differ significantly from those expressed in forward-looking statements: the company's dependence on a single customer; the significant quarter-to-quarter variability in the company's revenues and net income; the company's dependence on the popularity of licensed entertainment properties and the ability to license, develop and market new products; the company's dependence on foreign manufacturers; the company's need for additional working capital; the negative results of litigation, governmental proceedings or environmental matters; and the potential negative impact of past or future acquisitions. The company undertakes no obligation to publicly release the results of any revisions to forward-looking statements, which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. The risks highlighted herein should not be assumed to be the only items that could affect the future performance of the company.