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Equity Marketing Awarded Contracts in Excess of $8 Million.


LOS ANGELES--(BUSINESS WIRE)--Aug. 8, 1997--Equity Marketing, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:EMAK) today announced that its Equity Promotions division was awarded several contracts to design and produce licensed promotional products for various domestic and international customers.

The combined contracts are expected to generate revenues of more than $8 million during the third and fourth quarters of 1997.

The contracts include domestic and international customers and involve several well known properties, including NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. , Coca Cola Noun 1. Coca Cola - Coca Cola is a trademarked cola
Coke

cola, dope - carbonated drink flavored with extract from kola nuts (`dope' is a southernism in the United States)
 and 20th Century Fox's upcoming animated feature film, "Anastasia." The agreements also include an increase in orders for the Company's existing line of promotional products based on the classic animated motion picture and top-selling home video series, "The Land Before Time."

"We are pleased to add these customers to our roster of 1997 contracts. These contracts mark our continued success both in delivering superior promotional products to existing clients and in obtaining new contracts with important domestic and international customers," stated Donald Kurz, Equity Marketing's president and co-CEO.

Equity Promotions transforms intellectual property, licensed from third parties, to create promotional products and event tie-ins. The division's diverse domestic and international account base includes Burger King, Shell Oil Company, The Coca-Cola Company, Duracell International Inc., and Kellogg Company For other uses, see Kellogg.
Kellogg Company (often referred to as simply Kellogg or Kellogg's) is an American multinational producer of breakfast foods, snack foods, cookies, and crackers, with corporate headquarters in Battle Creek, Michigan, USA.
, among others.

Equity Marketing designs, develops, produces and markets worldwide a broad range of toys, gifts and other products based on characters from popular entertainment properties licensed by major television and major motion pictures studios, as well as its own original characters and concepts. -0-

This news release contains forward looking statements. The Company wishes to caution readers that all forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 are necessarily speculative and not to place undue reliance on any such forward-looking statements, which speak only as of the date made. The Company also wishes to advise readers that actual results could vary due to a variety of risks and uncertainties including, for example, the potential cancellation of promotions due to delays in timing of theatrical motion picture releases, the ability to renew licenses under favorable fa·vor·a·ble  
adj.
1. Advantageous; helpful: favorable winds.

2. Encouraging; propitious: a favorable diagnosis.

3.
 terms, the Company's dependence on a single customer, quarterly fluctuations in financial results and changes in international tariff rates. The risks highlighted herein should not be assumed to be the only things that could affect future performance of the Company. The Company undertakes no obligation to publicly release the results of any revisions to these forward-looking statements which may be made to reflect events or circumstances after the date hereof here·of  
adv.
Of this.


hereof
Adverb

Formal or law of or concerning this

Adv. 1. hereof - of or concerning this; "the twigs hereof are physic"
 to reflect the occurrence of unanticipated events.

CONTACT: Equity Marketing Inc.

Michael Welch Welch , William Henry 1850-1934.

American pathologist and bacteriologist who discovered the bacteria that causes gas gangrene.
, 310/887-4315

or

Mollie mollie or molly, New World fish of the genus Mollienesia, in the same family as the guppy (see killifish). Mollies are found from the E and central United States to Argentina.  Leiser, 212/614-5109
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 8, 1997
Words:419
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