Equity Finance Holding Corporation Announces Change to Board of Directors.

Business Editors

PLAYAS DE ROSARITO, Mexico--(BUSINESS WIRE)--Sept. 9, 2002

James Bishop, President and Chairman of Board stated, "It is a great honor to welcome Olga Sanchez and Carlos Navarro to our Board. EFHC is in the phase of selecting strategic and joint venture partners. Olga's and Carlos's valuable experience and extensive network will be a tremendous asset to the Company as we progress to maximize the Company's competitive advantages through joint ventures and strategic investments in Mexico."

Equity Finance Holding Corporation, announces that effective August 1, 2002, Ms. Olga Sanchez Morales, 32 years of age, a Finance Consultant residing in Tijuana, Mexico; and, Mr. Carlos Ernesto Navarro Guzman, 38 years of age, a Management Consultant residing in Tijuana, Mexico, have been add to the Board of Directors, replacing Director's Mr. King Kwok Yu, and Mr. Chan Kai Hon both of Hong Kong, China.

Olga Sanchez, is currently board member of Pacific Rim Institute for Development and Education, and Border Training Centers and member of the Network of Women in International Trade. In 1996 Olga Sanchez and Carlos Navarro founded The Road Enterprises de Mexico in Tijuana (i.e., Road), Mexico, a company that exports Mexican agricultural products, furniture and marketing services. The company has exported Mexican products to non-traditional markets such as: France, Morocco and Korea. Also, Road Enterprises represents Mexican producers and manufacturers abroad. Road is endorsed by the Baja California Trade Council, The Mexican Trade Commission (BANCOMEXT) and the Presidential of Mexico. Road Enterprises is the marketing firm organizing and coordinating events for the FOX STUDIOS BAJA. Olga Sanchez has represented Mexican Agricultural Industry since 1997, traveling around the world promoting and exporting Mexican products sponsored by the Mexican Trade Commission. In 1993 Olga Sanchez was recruited by The Road Enterprises from Doha, Qatar for marketing development and importing of various agricultural, food and electronic products from Latin America. In 1988 (as a student) Olga Sanchez held the position of Leading hand for KODAK Ltd in London and once a graduate as a manager assistant for the new technology development department. Her position required to supervise the CD imaging technology applied to legal requirements for the U.K. government. Morales received her business degree from the South Bank University in London, England in 1992 along with a certificate on human resources during the same year from the same university.

Carlos Navarro received his Bachelor of Arts in Industrial Psychology from CENTRO DE ENSENANZA TECNICA Y SUPERIOR (CETYS), Tijuana, Mexico in 1994, and a Masters degree in Gestalt Therapy from INSTITUTO DE TERAPIA GESTALT DE OCCIDENTE INTEGRO in 1998. He also received a Certificate in International Business from San Diego University in 1998. Since 1989 Navarro held the position of account executive at Becton Dickison de Mexico, S.A. C.V. the position required the promotion and sales of specialized medical products for intensive care in the Baja California Region. In 1992 Navarro was recruited by the Baja California State Government. He was in charge of the implementation of health, cultural, recreational, ecology and urban development in the local districts. In 1995 Navarro was recruited by The Secretaria de Hacienda y Credito Publico S.H.C.P (Mexican IRS) to evaluate the training and development requirements and to instruct and coordinate the new personnel department. In 1997 Navarro moved to MABAMEX, S.A. C,.V. (MATTEL, USA) he was in charge of new projects, operation and coordination within the engineering department. In 2002 The Road Enterprises de Mexico was given the representation of the IEIBA (Inland Empire International Business Association). Due to the company performance it is highly recognized by the Mexican Trade Commission, the Baja California State Government, the Presidential committee and the Tijuana Development council.

For further information, contact EFHC at: [e-mail].

Note: Statements regarding financial matters in this press release other than historical facts are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such statements about the Company's future expectations, including future revenues and earnings, and all other forward-looking statements, be subject to the safe harbors created thereby. Since these statements (future operational results and sales) involve risks and uncertainties and are subject to change at any time, the company's actual results may differ materially from expected results.