Equis Corporation finds a nice fit for Synchronoss.

Equis Corporation officially announced that it negotiated several transactions for Synchronoss Technologies, Inc., a telecom business process outsourcer serving wireline, wireless and voice over IP markets. Synchronoss has relocated its corporate headquarters from Bethlehem, Penn. to Bridgewater, N.J., a transaction negotiated by Allan Greene, vice president in Equis' Iselin, N.J. office. Synchronoss now occupies the 21,200 s/f on the top floor of a 104,400 s/f class A building at 750 Route 202 South in Bridgewater, N.J. The move places Synchronoss in closer proximity to key customers and various partners within the telecommunications industry. "The continued telecom rebound and our ongoing penetration into the enterprise market have stimulated strong positive growth for our business.

"This necessitated the expansion of our operation into centers strategically located near our most important customers and partners," said Synchronoss CEO Stephen Waldis. "Our Bridgewater headquarters in particular places Synchronoss' executives and sales teams in the backyard of some of the telecommunication industry's most influential players."

Equis negotiated an aggressive long-term lease for Synchronoss' new headquarters, Greene said. It includes cost reduction, image improvement, an expansion option, an attractive tenant improvement allowance and sufficient space to accommodate growth. The landlord/ developer, Steiner Equities Group, was self-represented in the transaction and managed all contracting for the site.

Synchronoss is maintaining operations at 1525 Valley Center Parkway, Bethlehem, in space that Equis' Greene helped expand from 22,000 to 25,000 s/f. Synchronoss expanded this site to house a data center, a new operations center and technical support staff. Equis restructured this lease with landlord Liberty Property Trust REIT in 2002.

A third transaction negotiated by Equis supported Synchronoss' headquarters operations center projects. Greene negotiated a lease securing 3,500 s/f at 3421 Route 22 East in Branchburg, N.J., enabling Synchronoss to house all of its staff and maintain operations continually throughout the headquarters move. Landlord NJ Mortgage Acquisition Corp was self-represented.

"We have been working with Synchronoss since 2001," said Greene. "Using Equis' national capabilities and local talent, we work closely with Synchronoss to help them achieve their growth objectives and help them obtain the space they need across the U.S."