Equinox selected as first corporate sponsor in unique effort to save the rain forests.LAS VEGAS--(BUSINESS WIRE)--April 26, 1996--Equinox International announced today that it would be the first corporation to dedicate its sales force to the National Arbor Day Foundation's ("NADF NADF North American Directory Forum NADF National Adrenal Diseases Foundation NADF National Arbor Day Foundation NADF Non-Aqueous Drilling Fluid NADF Narrow Aperture Direction Finding ") "Rain Forest Rescue" project which is committed to helping save the Central and South American rain forests. The primary goal of the effort is to buy and preserve tropical rain forest land that would otherwise be destroyed. Funds for the land purchases will be generated by fees from new NADF memberships which the Equinox equinox (ē`kwĭnŏks), either of two points on the celestial sphere where the ecliptic and the celestial equator intersect. The vernal equinox, also known as "the first point of Aries," is the point at which the sun appears to cross the sales representatives will be responsible for selling. Each NADF membership costs $10.00 and will enable the NADF to save 2,500 square feet of land in Central and South American rain forests, including the Rio Bravo rain forest in Belize. Additionally, membership funds will help the NADF expand its efforts to educate Americans on the importance of saving the rain forests through public service announcements, newsletters and youth-education projects. With their membership, NADF members will receive an Official Land-Conservator's Deed recognizing the land their membership fee helped preserve, a one year subscription to the NADF's bi-monthly publication "Arbor Day", and a copy of The Tree Book, an expert guide to tree planting and care. As the country's fastest growing direct sales marketing company, Equinox International has a sales force that includes more than 100,000 representatives nationwide. "The enthusiastic support of the Rain Forest Rescue program by Equinox's sales representatives will make it possible for the National Arbor Day Foundation The National Arbor Day Foundation is the world's oldest and largest tree-planting organization.[1] Its million members plant millions of trees every year. New members receive 10 free trees. to save millions of square feet of rain forests," observed John Rosenow, president of the NADF. Equinox Mission Equinox International was founded in 1992 with the purpose of producing and marketing environmentally friendly Environmentally friendly, also referred to as nature friendly, is a term used to refer to goods and services considered to inflict minimal harm on the environment.[1] and health related products. Since then, concern for the environment has guided the company's growth and philanthropic efforts. Equinox was first introduced to the National Arbor Day Foundation's mission to save the rain forests in 1994 when Equinox agreed to donate a portion of the proceeds from the sales of various Equinox T-shirts and sweatshirts to the non-profit organization A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes. . Since that initial contact, Equinox has introduced a new line of skin, body and hair care products called "Rain Forest Resources". These products utilize naturally renewable resources Noun 1. renewable resource - any natural resource (as wood or solar energy) that can be replenished naturally with the passage of time natural resource, natural resources - resources (actual and potential) supplied by nature found only in rain forests. By making the rain forests economically viable to people that inhabit them, products like these have helped to preserve the rain forests. "We are very excited by this new project," stated Bill Gould, founder of Equinox International, "joining forces with the National Arbor Day Foundation allows us to further our goal of marrying business acumen and environmental concern." Long Term Goals In exchange for its promotion of "Rain Forest Rescue", the NADF will pay Equinox a portion of the funds raised by this project. Equinox intends to use those funds to establish the Equinox World Hope Foundation, a non-profit organization committed to preserving the earth's resources and impacting the lives of America's homeless population. The National Arbor Day Foundation is a non-profit educational organization dedicated to tree planting and environmental stewardship The integration and application of environmental values into the military mission in order to sustain readiness, improve quality of life, strengthen civil relations, and preserve valuable natural resources. . The foundation is responsible for planting more than 50 million trees in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. since it was founded in 1972. CONTACT: Equinox International, Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. Sue Stitt, 702/877-2287 or Edelman PR Worldwide, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Kim Brooks, 212/704-4515 |
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