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Equilibrium Awarded Patent for Automated Processing and Delivery of Media Assets to Web Servers.


MINNEAPOLIS -- Patented Technology Behind Equilibrium MediaRich Server Solidifies Market Position to Meet the Growing Dynamic Imaging Needs of Cross-Vertical SMBs and Global Enterprises

Equilibrium, the leader in automated media processing and delivery solutions, today announced that Automated Media Processing Solutions, Inc. dba Equilibrium was awarded U.S. Pat. No. 6,792,575 for the automated processing and delivery of digital media assets to Web Servers as part of the proprietary technology behind Equilibrium MediaRich(R) Server. As the leading dynamic imaging software, Equilibrium MediaRich dramatically reduces production costs, increases revenue opportunities and accelerates time-to-market for brand asset production, management and multi-channel deployment.

"As a pioneer in providing automated media processing and delivery solutions to mid-sized and global corporations, the issuance of this patent solidifies our best-of-breed technology and our key differentiator in the market," said Sean Barger, founder and chief executive officer of Equilibrium. "Equilibrium is committed to building upon our history of success to offer the most powerful solutions to meet the growing dynamic imaging needs of our customers and partners."

Equilibrium MediaRich is server-based media templating software that automates image production and enables the dynamic delivery of visual assets to any Web server cache and multi-channel device through proprietary HTML tags embedded in Web documents. For online retailers, MediaRich provides dynamic zoom and pan templates that generate product image derivatives from a single source image on the fly. MediaRich generates and displays crisp text and graphic elements onto one or multiple images for dynamic product merchandising and text-graphics localization Customizing software and documentation for a particular country. It includes the translation of menus and messages into the native spoken language as well as changes in the user interface to accommodate different alphabets and culture. See internationalization and l10n. . Pre-press production houses can automate vast amounts of CMYK (Cyan Magenta Yellow blacK) The color space used for commercial printing and most color computer printers. In theory, cyan, magenta and yellow (CMY) can print all colors, but inks are not pure and black comes out muddy.  conversions, dpi adjustments and scaling requests to streamline their workflow. MediaRich supports many popular file formats as well as loading, saving and merging of IPTC IPTC International Press Telecommunications Council
IPTC International Petroleum Technology Conference
IPTC In-Prison Therapeutic Community
IPTC Innovation and Productivity Tax Credit (Canada) 
, Exif and XMP (X/Open Management Protocol) A high-level network management protocol governed by X/Open. Network management software written to the XMP interface is shielded from the details of the underlying SNMP or CMIP protocols.  metadata. As a robust stand-alone image server or integrated with any database and content management repository, Equilibrium MediaRich Server automatically reduces time and costs for transforming and deploying brand assets throughout an e-commerce website, extranet portal and content infrastructure upon demand.

Equilibrium works with companies and certified integration partners to implement Equilibrium MediaRich Server for Microsoft(R) .NET infrastructures, Mac(R) OS X/Server, Sun Solaris and Linux Red Hat. Equilibrium's award-winning product line also includes MediaRich Server for Microsoft SharePoint Portal Server, Merchandizer and DeBabelizer(R) Pro 6/Server (beta). For more information on Equilibrium's automated media processing solutions, Partner Program and OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  opportunities, please call 415-332-4343 and visit www.equilibrium.com.

About Equilibrium

Founded in 1989, Equilibrium is the leader in automated media production and delivery solutions for online retail, publishing, manufacturing, healthcare, government, media and entertainment industries. The patented MediaRich Server automates the production and deployment of visual content for the Web, print media and mobile devices to streamline workflow and reduce costs. Equilibrium's customers include Sony Pictures (NYSE NYSE

See: New York Stock Exchange
:SNE SNe Supernovae (astronomy)
SNE Sony Corporation (stock symbol)
SNE Syndicat National de l'edition (French Publisher's Association)
SNE Society for Nutrition Education
), Universal Music, E! Entertainment, Microsoft Corporation (Nasdaq:MSFT MSFT Microsoft (stock symbol)
MSFT Movimento Sociale Fiamma Tricolore (Italy)
MSFT Multi-Stage Fitness Test
MSFT Master of Science in Family Therapy
MSFT Macalester Students for Fair Trade
), Cisco (Nasdaq:CSCO CSCO Cisco Systems Incorporated (stock symbol)
CSCO Chief Supply Chain Officer
), Ford Motors, Stanley Works, Trex Company (NYSE:TWP TWP Township
TWP The Washington Post
TWP Tropical Western Pacific
TWP True Whig Party (political party in Liberia from 1878-1980)
TWP Thomas Weisel Partners Group, Inc.
), Phillips-Van Heusen (NYSE:PVH PVH Poudre Valley Hospital (Fort Collins, CO, USA)
PVH Phillips Van Heusen Corporation
PVH Pulmonary Venous Hypertension
PVH Pinocchio Village Haus (Walt Disney World)
PVH Peri-Ventricular Hemorrhage
), Costco, Edwards Lifesciences, Oxford University Press and The Metropolitan Museum of Art.

(C)2000-2005 Automated Media Processing Solutions, Inc. dba Equilibrium. All rights reserved. Equilibrium, MediaRich and DeBabelizer are registered trademarks of Automated Media Processing Solutions, Inc. All other company, product or service names mentioned herein are trademarks or registered trademarks of their respective owners.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 7, 2005
Words:539
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