Equifax Inc., Atlanta, has launched a new direct marketing prospecting tool to help lenders target consumers in today's emerging credit market.

Equifax Inc., Atlanta, has launched a new direct marketing prospecting tool to help lenders target consumers in today's emerging credit market. Called Equifax TotalSource XL Emerging Market, this solution enables lending institutions to reach households that likely are in need of financial products and would be receptive to invitation-to-apply offers, www.equifaxmarketingservices.com