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Equator Technologies and Leading OEMs To Demonstrate Multi-Format Consumer Video Solutions at IBC2003.


Business Editors/High-Tech Writers

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 2003

SAN JOSE, Calif.--(BUSINESS WIRE)--Sept. 10, 2003

Windows Media 9 Series to Deploy in Volume on Equator BSP-15 Chip

Platform

Equator Technologies, Inc., a leading provider of high-performance, programmable and power-efficient system-on-a-chip (SoC) processors for video streaming and image processing applications, will be joined by its technology partners and leading OEMs to demonstrate its BSP BSP

Bromsulphalein, a dye used in the study of liver function. See also sulfobromophthalein clearance test.
(TM)-15 processor driving multi-format video processing in IP set-top boxes (STB See set-top box.

STB - set-top box
) and other video centric solutions from providers worldwide at IBC2003 (International Broadcasting Convention The International Broadcasting Convention, more commonly known by its acronym IBC, is an annual trade show for broadcasters, content creators/providers, equipment manufacturers, professional and technical associations, and other participants in the broadcast industry. ) in Amsterdam, The Netherlands, Sept. 12-16.

Equator's high-performance C/C C/C Center to Center
C/C Combustion Chamber
C/C Command/Control
C/C Crew Chief
C/C cabin cruiser (US DoD)
C/C chief complaint (medical)
C/C Channel-to-Channel
C/C Communication and Collaboration
++ programmable, SoC solution is based on proprietary VLIW/SIMD architecture and is optimized for video-intense applications. Operating at 40 GOPS (Giga [billion] Operations Per Second) The measurement of instructional performance of a chip or system. It typically refers to DSP operations. See MOPS.  (billion operations per second), the BSP family of chips delivers the power and flexibility to support any codec at any time, enabling multi-format video on a single platform. The BSP-15 platform allows OEMs to introduce new features sooner, differentiate products more readily and extend product lifecycle through simple software upgrades.

"Windows Media 9 Series and multi-format video support is in production, here and now -- that's our message at this year's IBC. We are thrilled to see our BSP-15 chips adopted in every part of the value chain that makes up the growing streaming media market, doing what it was made to do -- deliver multi-format video and enable adoption of new and evolving standards," said Rich Christopher, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Equator. "IBC offers a great platform to highlight our support for the streaming media market, from infrastructure to consumer premise devices. We are proud to see so many products on the IBC show floor that use Equator's BSP technology and look forward to continuing to deliver value to our customers."

Equator will be showcasing several new advanced IP STBs from leading OEMs including PACE Micro Technology PLC and NineLanes. Powered by Equator's SoC chips, each IP STB can support multi-format video in MPEG-2, MPEG-4 and the new Windows Media 9 Series. From Windows CE .NET 4.2-based systems to single-chip designs, these systems offer complete STB solutions including DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio.

(2) (Digital Rights M
, Web browser and programming guide. Taking full advantage of the underlying BSP-15 programmable platform, these STBs also have the ability to deliver services such as home videoconferencing that can create recurring revenue streams for the service providers.

"STBs continue to find greater acceptance worldwide, allowing OEMs to deliver a viable solution to consumers not yet ready to invest in new DTV (Digital TeleVision) Transmitting TV using digital signals. The major DTV standards are ATSC (North America), DVB (Europe) and ISDB (Japan). All three use MPEG-2 video compression and Dolby Digital audio compression. DVB and ISDB also include MPEG audio compression.  products," said Michelle Abraham, senior analyst at In-Stat. "Equator is delivering a cost effective solution in the BSP-15 platform, enabling OEMs to offer their customers a multi-format video solution that meets their needs now and into the future."

Equator will be demonstrating multi-format video solutions at booth 3.412 near the New Technology Campus. To schedule a briefing or demo contact Helen Garrett/Chris Hansard at hgarrett@sheltongroup.com or chansard@sheltongroup.com.

About the Equator BSP-15 Processor:

Equator's BSP-15 processor is a 100% C/C++ programmable, system-on-a-chip solution that is based on proprietary VLIW (Very Long Instruction Word) A CPU architecture that reads a group of instructions and executes them at the same time. For example, the group (word) might contain four instructions, and the compiler ensures that those four instructions are not dependent on each  architecture. The BSP-15 processor is unmatched as a multi-format media-processing engine, with a list of supported codecs that includes Windows Media 9 Series (in standard definition and 720p high definition), H.264, MPEG-2, MPEG-4, RealVideo, DivX, H.263, H.263+, and VP6. The BSP-15 processor unifies host processor functionalities with media processing capabilities, SDRAM (Synchronous DRAM) A type of dynamic RAM (DRAM) memory chip that has been widely used since the late 1990s. SDRAM chips eliminated wait states by dividing the chip into two cell blocks and interleaving data between them.  and PCI (1) (Payment Card Industry) See PCI DSS.

(2) (Peripheral Component Interconnect) The most widely used I/O bus (peripheral bus).
 interfaces, a DES engine, and a rich multimedia I/O system to meet all of the system needs of high performance digital media applications. With this flexible platform, Consumer Electronics OEMs can choose use the BSP-15 processor as either the industry's most powerful media accelerator in a co-processor environment or in single-chip designs to reduce system cost.

About Equator Technologies, Inc.:

Equator Technologies is a provider of high-performance, programmable and power-efficient system-on-a-chip (SoC) processors for video streaming and image processing applications. Equator offers its proprietary BSP family of chips, iMMediaTools(R) software development toolkit, media libraries and reference platforms to more than 180 customers worldwide. Equator's video-centric SoC solutions are available for digital media, digital video communications and video security and surveillance applications. Founded in 1996, Equator is a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 headquartered in Campbell, Calif., with additional offices worldwide. More information about Equator is available online at www.equator.com.

The following are trademarks of Equator Technologies, Inc., and may be used to identify Equator products only: Equator, the Equator logo, Equator Around, the Equator Around logo, MAP, MAP1000, MAP1000A, MAP-CA, MAP Series, BSP, FIRtree, DataStreamer, DS, iMMediaC, iMMediaTools, iMMediaToolsLite, Media Intrinsics, VersaPort, SofTV, StingRay, Dolphin, and Tetra. Other product and company names contained herein may be trademarks of their respective owners.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 10, 2003
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