Epsilon Offers Marketing Solution For Credit Issuers.

Epsilon Data Management Inc. is offering what it describes as a high-performance prospect database marketing platform supporting the massive data requirements and complex needs of credit issuers. Its proprietary platform, Strategic Credit Opportunity Recognition Engine (SCORE), allows credit issuers to more rapidly test, analyze and execute large-scale customer acquisition campaigns using direct access to prospects' credit history while complying with stringent Pair Credit Reporting Act (FCRA) guidelines. SCORE is designed to enable credit issuers to better identify prospects (and existing customers) most likely to accept/use credit products, reduce time-to-market for customer acquisition campaigns, provide marketing users with direct access to vast credit bureau-sourced prospect data and ad-hoc external data sources, use all available consumer data attributes while maintaining FCRA compliance and combine prospects and customers into a single repository.