Epsilon Launches North Shore Animal League America Online Awareness and Fundraising Platform.Business Editors WAKEFIELD, Mass.--(BUSINESS WIRE)--Aug. 4, 2003 Pioneer in relationship marketing services helps largest pet adoption Pet adoption usually refers to the process of taking guardianship of and responsibility for a pet that a previous owner has abandoned or otherwise abdicated responsibility for. agency in the world find homes for animals and raise finances to support mission In support of the efforts of North Shore Animal League America North Shore Animal League America, headquartered in Port Washington, NY, is the largest no-kill animal rescue and adoption organization in the world. Since 1944, The League’s mission has been saving the lives of pets through adoption, rescue, spay/neuter and advocacy to find homes for tens of thousands of lost or abandoned pets every year, Epsilon today announced the successful completion of a joint project to help complete and launch the organization's new Web platform (www.nsalamerica.org), as part of the League's mission to raise awareness and funds. Epsilon worked closely with NSAL NSAL North Shore Animal League NSAL National Society of Arts and Letters America to help ensure that the League's revamped online platform would meet the needs of national, international and regional site visitors and organization members - and most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially , make adoption and donation easier for users. Epsilon partnered with the NSAL America team to contribute to building a site that balanced informational and fundraising needs, and helped streamline NSAL America's online fundraising Online fundraising is the use of Internet-based technology, marketing and communication techniques by non-profit organizations to bring in revenue, frequently as donations. efforts. "Our overall objective was to ensure that our Web site delivered a positive experience for the visitor through a very clean contemporary design, warm emotional images, easy navigation and educational content," said Christopher Meinck, Internet Marketing See Internet advertising. Manager for NSAL America. He added, "Epsilon was a key partner in this effort, and we feel that we've achieved the overarching goals of our site redesign together." "The most important focus, from our shared perspective, was on the pets themselves and the people behind the pets," said Michael Iaccarino, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Epsilon. "The goal was to get people to take action, have them stay at the site and lead them to want to come back. As with all of our nonprofit clients, we were able to work very closely with NSALA NSALA North Shore Animal League America and make sure that the top goals - adoption and donation - were met with measurable success." About North Shore Animal League America North Shore Animal League America is the largest pet adoption agency in the world. For nearly 60 years, the Years, The the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109] See : Time League has worked to make the world a safer, friendlier, healthier place for animals in need. Since 1944, the League has placed nearly 1 million lost or abandoned pets in loving homes. The League has performed countless routine and extraordinary medical procedures in their state-of-the-art medical center. Across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and around the world, companion animals rely on North Shore Animal League America to represent their interests and provide them with healthier, happier lives. North Shore Animal League America is located in Port Washington, New York Port Washington is a hamlet and Census Designated Place in Nassau County, New York on the North Shore of Long Island. As of the United States 2000 Census, the community population was 15,215. and online at www.nsalamerica.org. About Epsilon Epsilon is a leading relationship marketing company that helps clients create measurable business results through integrated marketing services. Epsilon is committed to maximizing the value, growth and loyalty of our clients' customer and prospect portfolio through our core services in data analysis, multi-channel direct communications and database marketing. Epsilon services enable clients to build enduring customer relationships by identifying marketing opportunities and creating actionable customer insight. Founded in 1969, Epsilon maintains offices in Boston, Washington, D.C., St. Louis, and Dallas. Relizon acquired Epsilon in 2002. About Relizon Relizon helps customers achieve measurable results through business process improvements in document management, billing, and relationship marketing. Through serving more than 12,000 customers across a wide variety of industries for nearly 20 years, Relizon has created an unbeatable portfolio of "best practices" in each of its solution areas. Customers who source key processes from Relizon are better able to meet their business objectives, whether it's improved cash flow, revenue growth, or bottom-line savings. Applying a unique combination of deep process knowledge, operational expertise, and attention to detail, Relizon solves business communications problems and delivers measurable results, year after year. Relizon is headquartered in Dayton, Ohio. Visit us at www.relizon.com. |
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