EnvoyWorldWide Introduces EnvoyXtend, the First Suite of Customization Capabilities for One-to-Many Communications.

Business/Technology Editors

BILLERICA, Mass.--(BUSINESS WIRE)--Nov. 13, 2000

Suite Advances EnvoyWorldWide's Leadership in Business Communications to the Wired and Wireless Worlds by Offering Innovative

Ways to Customize and Integrate Outbound Communication Services with

Existing Business Processes

EnvoyWorldWide, the leading pervasive communications service provider, continues to redefine and facilitate the way businesses communicate with customers, partners and suppliers with the introduction of EnvoyXtend. Used in conjunction with its flagship offering, MessageBlaster, EnvoyXtend provides customers with the ability to customize and personalize outbound, one-to-many messaging, regardless of the delivery vehicle. With EnvoyXtend, integration options range from simple modifications, giving the service the look of a company's corporate/brand identity to leveraging MessageBlaster's comprehensive XML-based API bringing full messaging functionality into a customer's existing internal or external applications.

Designed to meet the needs of the mobile and time-sensitive ebusiness marketplace, the MessageBlaster service allows companies to quickly create and distribute messages simultaneously through the recipient's wired or wireless device of choice, track the delivery and interactively solicit a response from each recipient. Using EnvoyXtend, companies can easily develop and deploy custom message templates while working seamlessly with existing business processes, address books and applications. This feature adds authenticity to each message delivered by wrapping it in a familiar look, feel and application flow; thereby, heightening each recipient's interaction and engendering customer intimacy.

"Many businesses spend more time than they realize broadcasting identical information to multiple recipients, checking receipt, resending, rechecking, etc.," said Warren Wilson, senior analyst with the Boston-based market research and consulting firm Summit Strategies. "MessageBlaster not only automates this process but keeps track of the results and responses, while EnvoyXtend ties these capabilities more tightly to customers' existing applications and helps them leverage their brands."

"Companies have made tremendous strides in improving workflow solutions; yet businesses still experience a significant pain point in integrating communications flow with the workflow of business processes. EnvoyWorldWide is committed to providing innovative solutions that resolve this pain while enabling our customers to maximize their return from using MessageBlaster," said David Page, COO and co-founder of EnvoyWorldWide. "EnvoyXtend is a direct result of learning from our corporate customers, and understanding the role that interactive, simultaneous, outbound communication can play in enhancing and advancing the goals in their organization. EnvoyXtend offers companies an easy but powerful solution for delivering highly complex, customized messages without the need for additional build-out of their infrastructure."

Customized Message Delivery

Leveraging its rich experience with customers, EnvoyWorldWide helps businesses transmit business-critical information while complementing existing business processes. EnvoyXtend is used to integrate MessageBlaster's outbound, device-agnostic functionality into any existing Web site or corporate application. This unique suite of tools allows companies to extend their brand with each and every outbound communication. Using EnvoyXtend, senders can:

-- Customize each type of message (phone, fax, e-mail, page, SMS)

-- Personalize each message using templates that pre-define the parameters of
each message

-- Seamlessly integrate MessageBlaster with a company's business processes, for
example, extending existing CRM and SFA applications as well as external
applications.

Supports High-Volumes of Customized Messages Demanded by Auction Watchers

With EnvoyXtend, customers can easily take a message flow, and tailor it for a specific application. The suite is at the core of online auction aggregator Bidder's Edge's newest value-added service, PingMe!. Bidder's Edge enables users to obtain auction information for more than 7.5 million items from 200 sites. PingMe! helps bidders win auctions by allowing them to select specific auctions to track. Prior to auctions closing, users are alerted immediately by their preferred communications device. Each message is delivered to reflect a dynamic assembly of message elements, including the auction's name and closing information; yet the sender creates just a single message, and the recipient only receives information relevant to his bid.

Kimbo Mundy, chief technology officer for Bidder's Edge said, "We required a communications service that was flexible enough to deliver the very specific kinds of information vital to our customers. In addition we wanted a solution that would integrate easily with our application and would look like part of Bidder's Edge. Using the features of EnvoyXtend, we were able to move quickly to launch our PingMe! service."

Allows Messages about Athletic Activities to be "True to Their School"

HighWiredSports.com, the most comprehensive destination for high school sports on the Web, uses MessageBlaster and EnvoyXtend to enable athletic directors to effectively communicate and schedule extracurricular activities. HighWiredSports.com's product - ADassist Megaphone - allows athletic directors to communicate with their constituencies across multiple communications devices, while maintaining the unique identity and logo of the individual high school.

"While developing the ADassist Megaphone application, we searched for a business communications solution that would seamlessly integrate into our existing network infrastructure," said Chris Hobson, vice president and general manager of HighWiredSports.com. "We selected EnvoyWorldWide's MessageBlaster service because it offered us the flexibility to use parts of our own functionality, while at the same time providing a turnkey application that offers our target audience the best one-to-many messaging solution available."

EnvoyXtend is available now and is part of the company's integration offerings. For more information, please visit us at www.envoyww.com or contact EnvoyWorldWide at 1-888-252-7837.

About EnvoyWorldWide

Headquartered in Billerica, Massachusetts, EnvoyWorldWide is the first pervasive communications service provider. Through its flagship offering, MessageBlaster, EnvoyWorldWide offers businesses a flexible, scalable and interactive communications service for distributing time-sensitive and business-critical information. Information is distributed simultaneously to customers, employees, partners and suppliers using each recipient's preferred method of communication. Organizations use MessageBlaster for applications ranging from improved resource scheduling and proactive customer notification to product delivery and logistical support. The Web-based service enables organizations to realize lower costs and increased business-to-business communications efficiency. More information on EnvoyWorldWide can be found at www.envoyww.com.