Entropic Communications Selects Serus' Operations Management Product Suite.MOUNTAIN VIEW, Calif. -- Backed by Industry Leaders, Entropic Communications Needed Flexible, Scalable and Affordable WIP WIP Work In Progress WIP Work in Process WIP World Internet Project WIP Women in Prison (movie genre) WIP World Institute of Pain WIP Wash-In-Place WIP Women in Publishing WIP Work In Place WIP Wireless Internet Protocol Management and Operations Planning to Reduce Financial Exposure and Tackle Volume Entertainment Market Managing volumes associated with the digital entertainment market is no easy feat -- and Entropic Communications, a privately held semiconductor company backed by Cisco, Intel, Motorola, Panasonic and Time Warner, among others -- cannot afford operational or outsourced manufacturing issues. That's why they've selected Serus Corporation's operations management Operations management is an area of business that is concerned with the production of goods and services, and involves the responsibility of ensuring that business operations are efficient and effective. product suite to manage their internal and external operations. "Serus is known for being a leader in the semiconductor operations management space, particularly among larger companies. When we heard they had developed a new product suite for early production stage fabless semiconductor companies A fabless semiconductor company specializes in the design and sale of hardware devices implemented on semiconductor chips. It achieves an advantage by outsourcing the fabrication of the devices to a specialized semiconductor manufacturer called a semiconductor foundry or "fab. , we jumped on it," said Kurt Noyes, director of finance and controller for Entropic. "Not only did Serus understand our challenges, but their application will scale as we grow over the next few years. Even if our business increases by 10x, Serus' product suite will keep up with us." Serus' new offering was modeled after their flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , which was built for large, multi-billion dollar fabless semiconductor companies and includes the functionality most important to up-and-coming organizations. The Serus WIP Management solution provides the ability to consolidate WIP and global inventory data from outsourced fab, assembly and test manufacturing partners. In addition, the Serus WIP management solution is built with data-cleansing algorithms, thereby providing planners with the ability to make decisions and provide inventory valuation based on accurate real-time WIP, inventory and in-transit information. Serus' Operations Planning system See spreadsheet and financial planning system. provides the ability to model, plan and optimize complex bill of materials The list of components that make up a system. For example, a bill of materials for a house would include the cement block, lumber, shingles, doors, windows, plumbing, electric, heating and so on. , time-phased yields and other semiconductor specific modeling. Serus' solution provides the ability to perform ad-hoc, what-if analysis to compare plans, and run scenarios for modeling supply disruption and reducing financial exposure. An enterprise software solution provider that helps companies manage their outsourced manufacturing operations Manufacturing operations concern the operation of a facility, as opposed to maintenance, supply and distribution, health, and safety, emergency response, human resources, security, information technology and other infrastructural support organizations. , Serus Corporation's co-founder and chief executive officer, Indu Navar, noted that there was a need in the market for a tailored solution for high-growth companies like Entropic that are early in their production phase. "All fabless companies Fabless Company The Fabless Semiconductor Association (FSA) defines fabless as follows: Fabless (without fab) refers to the business methodology of outsourcing the manufacturing of silicon wafers, which hundreds of semiconductor companies have adopted. have a difficult time managing inventories and associated financial exposure among their manufacturing partners. Managing this process effectively can be a huge challenge -- and our new product suite is designed to streamline that process and make it more affordable," she said. About Entropic Communications Entropic Communications is a privately held semiconductor company based in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , Calif., enabling home networking for digital entertainment. Entropic's products allow consumers to easily share digital entertainment throughout the home by leveraging the existing coax Same as coaxial cable. coax - coaxial cable infrastructure to fundamentally change the way content such as movies, music, and images are stored and networked by the average user. For more information: www.entropic.com. About Serus A leader in providing enterprises with intelligent operations management solutions, Serus' configurable software helps global organizations integrate business processes and rule drivers among trading partners to achieve common production goals. Serus' real-time technology provides instantaneous automated transactions, co-managed inventory, and performance measurements across the company's worldwide value chain. For more information, go to www.serus.com. Serus is a trademark of Serus Corporation. All others are trademarks or registered trademarks of their respective companies. |
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