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Entriq Powers NBC's "VIP Access" On-Demand Site For Intel(R) Viiv(TM) and Centrino(R) Platforms.


SAN DIEGO -- Entriq, a company that helps content providers leverage the power of new media distribution, is working with Intel to provide on-demand broadband-delivered entertainment content for free to consumers with Intel[R] Viiv[TM] technology-based PCs and Centrino([R]) mobile technology-based laptops with NBC's "VIP Access" Web site: http://www.nbc.com/NBC_First_Look/.

NBC "VIP Access" will feature over 20 different NBC Universal broadcast and online programs, including online access to full episodes of the fall season of "Heroes" and "Studio 60 on the Sunset Strip Studio 60 on the Sunset Strip is an American television Comedy-drama series created and written by Aaron Sorkin.

It takes place behind the scenes of a fictional live sketch comedy show (also called Studio 60 on the Sunset Strip
." NBC "VIP Access" will also showcase the season premieres of "Friday Night Lights," "30 Rock" and SCI (Scalable Coherent Interface) An IEEE standard for a high-speed bus that uses wire or fiber-optic cable. It can transfer data up to 1GBytes/sec.

(hardware) SCI - 1. Scalable Coherent Interface.

2. UART.
 FI's "Ghost Hunters" and first scenes from "Law & Order: Criminal Intent" and SCI FI's "Battlestar Galactica." Special extras include "The NBC News Special: Bono in Africa," a "Battlestar Galactica special" and "Ghost Hunters: Best of Season One." Consumers can also enjoy "Kathy Griffin: My Life on the D List" and "Work Out" webisodes courtesy of BravoTV.com as well as additional programming from NBCSports.com

"Working with Intel and NBC to deliver the world's leading television content to a full-screen broadband experience is truly exciting," said Jan Hofmeyr, Executive Vice President of Sales, Marketing and Business Development for Entriq. "We will continue to work to deliver high quality new media entertainment experiences with companies, like NBC Universal, that place a priority on ease-of-use, scalability, and high-quality visuals."

Entriq and Intel have worked together to bring other major broadband home theater experiences to life, including the Canada Grand Prix. By addressing all of the back-end requirements as well as the user interface, Entriq and Intel together ensure the best possible experience for both content owners and consumers.

"Entriq's approach gives content companies the security, flexibility, ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , and management tools they need to capitalize on emerging opportunities from the internet to the PC," said Kevin Corbett, Vice President, Intel's Digital Home Group and General Manager, Content Services Group.

"This offering brings together several technologies to make a compelling user experience. Entriq helped us launch a clean consumer offering that also has all the technology required to keep content protected and downloads predictable," said Darren Feher, NBC Universal's Chief Technology Officer.

Intel, Intel Viiv and Centrino are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.

About Entriq

With 20 years of pay media experience, Entriq Inc. provides a single managed service to major media companies enabling them to securely monetize and manage the distribution of their content across broadband, mobile and IPTV (Internet Protocol TV) Also called "TV over IP," IPTV delivers scheduled TV programs and video-on-demand (VOD) via the IP protocol and digital streaming techniques used to watch video on the Internet.  platforms. The Entriq digital media business solution enforces digital rights and enables content owners to take full advantage of the distribution and syndication capabilities offered by these new platforms. Entriq clients include some of the world's largest content, network and service providers in the pay media industry, including MTV Networks, WWE WWE World Wrestling Entertainment, Inc. (formerly World Wrestling Federation)
WWE Witwe (German: Widow)
WWE William Webb Ellis (inventor of rugby)
WWE World Wide Education
WWE Well Woman Exam
, NBC Universal, Inc., BT, UFC UFC Ultimate Fighting Championship
UFC Universidade Federal do CearĂ¡ (Brazilian University)
UFC Unified Facilities Criteria
UFC Uniform Fire Code
UFC Uniform Freight Classification
UFC United Facilities Criteria
UFC USACE Finance Center
, MLB MLB Major League Baseball
MLB Minor League Baseball
MLB Middle Linebacker (football)
MLB Motor Life Boat
MLB Matt Leblanc (actor)
MLB Mother Love Bone (band) 
, BT Media & Broadcast, and SuperSport,. Entriq is based in San Diego, CA and is a division of MIH MIH Make It Happen (band)
MIH Master of International Health (University of Copenhagen)
MIH Molar-Incisor-Hypomineralisation
MIH Men in Hats (online comic) 
 Ltd., a wholly-owned subsidiary of Naspers (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: NPSN NPSN NAS Processing System Network
NPSN National Police Support Network Inc.
). For more information visit http://www.entriq.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 2, 2006
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