Entriq Leads Discussion about Multiplatform Future of Media.

CARLSBAD, Calif. -- Entriq Participates in Digital Hollywood Building Blocks Conference; Launches Blog About Content Distribution over Broadband, IPTV and Mobile Platforms

Entriq, a company that helps content providers realize new revenue streams from their multimedia content, will lead two panels at Digital Hollywood's Building Blocks 2006 conference, one of the industry's premier events:

--"Embracing the Connected Consumer - From the Digital Home to the Mobile Universe" Moderated by Stephen Condon, Vice President of Marketing (Tuesday, Aug. 15, 9:00 - 10:15 a.m.)

--"Video Distribution Across Platforms: Broadband, IPTV, Cable, TV and Mobile" Panelist Scott Crowder, Chief Operating Officer (Thursday, Aug. 17, 9:30 - 10:45 a.m.)

Timed with the conference, Entriq debuts its blog, "Multiplatform Musings," (http://blog.entriq.com/) which is already hosting a discussion about what content providers can do to accelerate growth. One suggestion: closing the gap between in-theater and online movie releases.

"Consumer behavior is changing rapidly, and media companies have just scratched the surface of the market opportunity for on-demand, digital content," said Condon. "In-person summits such as Building Blocks, and ongoing conversations facilitated by our blog allow all stakeholders to weigh in on the many hot-button issues surrounding our fast-growing industry."

Entriq welcomes comments and participation in this new forum for anything and everything having to do with multiplatform content distribution.

"The leaders of new media will be those who take a multiplatform approach - reaching consumers via broadband, IPTV, and mobile channels, and who are able to offer both ad-supported and paid content as demand dictates," said Crowder. "In short, companies who are flexibly in-tune with their customers. We look forward to discussing the challenges and opportunities that this brave new world of 'connected consumers' presents."

About Entriq

With 20 years of pay media experience, Entriq Inc. provides a full, end-to-end solution to secure and monetize multimedia content for broadband, mobile and IPTV consumers worldwide. Entriq's products and services give content and service providers the complete tools needed to manage and protect valuable media assets they wish to track and/or sell. Entriq clients include some of the world's largest content, network and service providers in the pay media industry, including MTV Networks, WWE, NBC Universal, Inc., BT, UFC, MLB, NPG (Prince's lifestyle Web site), and SuperSport,. Entriq is based in San Diego, CA and is a division of MIH Ltd., a wholly-owned subsidiary of Naspers (NASDAQ: NPSN). For more information visit http://www.entriq.com.