Entrieva Upgrades its ClickSense(TM) Contextual Targeting Platform to Now Cover Over 25 Consumer Channels; Technology Platform Enables AOL to Creatively Grow Its Advertising Revenue.RESTON, Va. -- Entrieva announced today that it has expanded its ClickSense(TM) platform for contextual targeting for display ads to cover additional consumer channels. It now covers over 25 areas including, Arts and Entertainment, Automotive, Business, Clothing and Apparel, Consumer Electronics, Dating and Relationships, Family and Parenting, Food and Drink, Geography, Government, Health, Home and Garden, Information Technology, Personal Finance, Pets, Property and Real Estate, Research and Education, Science and Engineering, Sports and Recreation, Toys and Games, Travel and Tourism. Other channels are under development. Entrieva's ClickSense(TM) contextual targeting solution enables either search-based text ads or graphic display ads to be served on web pages that are highly relevant to either the page content or the search query typed by the user. The service automatically executes without production time or technical effort. As the ad achieves a higher degree of contextual relevance for the viewer, the ads become more valuable to the viewer and perform better for both publishers and advertisers. Entrieva's ClickSense(TM) provides easy-to-understand content categories for both media sellers and media buyers. ClickSense(TM) closes the gap between content and advertising by delivering a greater value for publishers and advertisers, increasing their ECPM eCPM Effective CPM (Cost Per Thousand impressions; advertising) ECPM European Christian Political Movement ECPM Ecole Européenne de Chimie, Matériaux et Polymères (Strasbourg) ECPM External Combustion Power Module and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). yield. Gerry Campbell, Senior Vice President AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , stated, "We have been using Entrieva's ClickSense technology as part of our Search platform to deliver search based "Web Offers". Entrieva's contextual targeting technology has enabled us to monetize Monetize 1. To convert into money. 2. To convert from securities into currency that can be used to purchase goods and services. Notes: For example, you'll often hear Internet marketers talk about "monetizing website visitors. our traffic in more creative ways, and we are extremely pleased with the results." Thomas C. Lewis, President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Entrieva, said, "Our relationship with AOL has grown over the past year to a point where the two organizations are beginning to see very strong results. We are excited to be part of AOL's new advertising strategy and pleased to have another satisfied customer in Entrieva's growing ClickSense customer base." About Entrieva Entrieva, Inc., founded in 1999, provides its innovative advertising infrastructure software technology and knowledge management solutions to some of the world's largest pharmaceutical, telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. and internet media companies as well as major US government and military organizations. The Company is venture funded and based in Reston, Virginia Reston is an internationally known planned community whose goal was to revolutionize post-World War II concepts of land use and residential/corporate development in American suburbia. . Entrieva's ClickSense(TM) is a hosted service for contextually targeting ads - text or banners - or dynamic content, from any text stream - search queries, web pages, RSS feeds Summaries of Web site content that are published in the RSS format for download. See RSS. , emails, etc." Learn more at www.entrieva.com. |
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