Entrepreneurs in the Public Library: Reinventing an Institution.ABSTRACT IN THIS CASE STUDY, THE AUTHORS DESCRIBE a library system in northern Virginia Northern Virginia (NoVA) consists of Arlington, Fairfax, Loudoun, and Prince William counties and the independent cities of Alexandria, Falls Church, Fairfax, Manassas, and Manassas Park. which has reinvented itself as a public service corporation. The Fairfax County Public Library The Fairfax County Public Library (FCPL) in Fairfax County, Virginia, USA is ranked in the top 11 best libraries in the country for its size, according to HAPLR (Hennen's American Public Library Ratings) Index for 2005. The first Fairfax County Library opened in 1939. in Fairfax, Virginia Fairfax is an independent city forming an enclave within the confines of Fairfax County, in the Commonwealth of Virginia. Although politically independent of the surrounding county, the City of Fairfax is nevertheless its county seatGR6. , has successfully developed a public-private model for fund development using a top managerial committee, known as the Enterprise Group, to integrate fund-development activities into every aspect of the library's operation. Balancing the need for additional revenue with the traditional mission of meeting the informational demands of its users in a cost-effective fashion, the library has been able to avoid the public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and legal pitfalls that are inherent when public or nonprofit organizations Nonprofit Organization An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well. Notes: Examples of non-profit organizations are charities, hospitals and schools. attempt to find private sources of income. INTRODUCTION Since 1993, fund-raising and development have become a mainstay in the budget mix of libraries. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Library Journal's 1999 Budget Report, fund-raising activities for libraries have grown 228 percent in the past six years. In just the last year, the number of libraries reporting fund-raising operations such as foundations jumped 62 percent (Bogart, 1999, p. 6). Obviously, this growth represents the increased need--due in part to the high cost of technology--for alternative funding sources as well as the constrained con·strain tr.v. con·strained, con·strain·ing, con·strains 1. To compel by physical, moral, or circumstantial force; oblige: felt constrained to object. See Synonyms at force. 2. circumstances of local library budgets. Public libraries have certainly contributed to this growth, evolving their fiscal development activities from simple used book sales to sophisticated corporate partnerships, grantsmanship grants·man·ship n. The art of obtaining grants-in-aid. [grant + (game)smanship.] , and direct marketing through foundations. As public libraries scurry to augment traditional sources of funding, they must face a number of difficulties, including the public relations consequences of embracing what is perceived as commercialization, threats to tax-exempt status, and the loss of control that can result when corporate funds are solicited. J. Gregory Dees (1998), an associate professor at the Harvard Business School Harvard Business School, officially named the Harvard Business School: George F. Baker Foundation, and also known as HBS, is one of the graduate schools of Harvard University. specializing in social entrepreneurship Social entrepreneurship is the work of a social entrepreneur. A social entrepreneur is someone who recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change. , suggested in a 1998 Harvard Business Review Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and article that leaders of nonprofits must carefully design their strategies on what he calls a "social enterprise spectrum" (p. 56). His definition of this term comprises a model that effectively mixes both the commercial and noncommercial aspects of a nonprofit organization, such as the public library. As he explains: "People want to make contributions to the common good, or to their vision of it. The challenge is to harness these social impulses and marry them to the best aspects of business practice in order to create a social sector that is as effective as it can be" (Dees, 1998, p. 67). ADAPTING ENTREPRENEURSHIP TO THE PUBLIC LIBRARY: A CASE STUDY The Fairfax County Public Library (FCPL FCPL Flight Corporal FCPL Farmers Comprehensive Personal Liability policy ), which serves nearly a million residents in northern Virginia, has adopted some of the concepts promulgated prom·ul·gate tr.v. prom·ul·gat·ed, prom·ul·gat·ing, prom·ul·gates 1. To make known (a decree, for example) by public declaration; announce officially. See Synonyms at announce. 2. by Dees as it reinvents itself, not just as a library, but as a public service corporation. While the Fairfax County Public Library is located in the affluent northern Virginia suburbs outside Washington, DC, like many library systems throughout the country in the past decade, it has faced shrinking funds. The library competes with seventy-one other county entities for limited tax funds. Its FY 1999 budget of $25,796,130 results in a per capita [Latin, By the heads or polls.] A term used in the Descent and Distribution of the estate of one who dies without a will. It means to share and share alike according to the number of individuals. cost of $26.74. Compared to seven other major public library systems in the Washington, DC, area, FCPL's expenditures per capita rank near the bottom. When county belt-tightening resulted in the loss to the library of about 100 positions in the early 1990s, culminating with the closing of four mini-branches three years ago, library management decided it needed to "go outside the box" to maintain and augment the quality service that Fairfax County residents had come to expect. Innovative thinking has resulted in the establishment of a number of programs which provide fund-raising opportunities, including: * the establishment of a Center for the Book, affiliated with the Library of Congress, which provides free programs for adults, as well as fund-raising programs; * a volunteer program that promotes the idea that there is no job unsuitable for a volunteer, solicits volunteer help from corporations, and includes volunteer Web designers, Internet tutors for the public, and a volunteer-organized music recital Recital - dBASE-like language and DBMS from Recital Corporation. Versions include Vax VMS. program; * a partnership between the library, its foundation, and two local utility companies which provided funding for a special environmental collection; * staff training in managing patron problem behavior, which was recognized with a feature article in Public Libraries (Bangs, 1998) and a presentation at the Public Library Association. The sale of the Problem Behavior Manual (Fairfax County Public Library, 1997) developed for the training module has become a source of extra income for the library. As a result of these and other efforts, in FY 1999, nearly 77 percent of Fairfax County residents owned FCPL library cards. There were nearly 5 million library visits and a record 10 million loans. An average of 5,465 new users registered each month. Circulation, which had dropped slightly in the early 1990s when funding was drastically cut, has increased by more than 1.5 million since 1993. More than 135,000 users attended more than 3,000 library programs, and the library earned a 94 percent approval rating in a community survey conducted by Goldhaber Research Associates. The library must steer safely through the sometimes-difficult relationships that develop when nonprofit organizations seek outside funding. A recent series by Herbert Snyder (1998), "When Fund-Raising is Too Innovative" in Library Administration and Management, addresses two tax areas that must be considered when developing fund-raising programs: unrelated business income and tax-exempt status. According to the Internal Revenue Service, business income must be earned in a way that advances the purposes for which the nonprofit organization was established. If the IRS An abbreviation for the Internal Revenue Service, a federal agency charged with the responsibility of administering and enforcing internal revenue laws. determines income is unrelated, then a nonprofit A corporation or an association that conducts business for the benefit of the general public without shareholders and without a profit motive. Nonprofits are also called not-for-profit corporations. Nonprofit corporations are created according to state law. will either have to pay taxes on the income, sometimes at corporate rates, or risk the nonprofit status of the organization. As Snyder points out, these issues must be addressed before activities begin rather than discovering problems after bad publicity or an IRS audit. Snyder suggests that libraries must develop a mission statement that clearly reflects their tax-exempt purposes. This allows every new project to be developed in relation to that statement (Snyder, 1998, p. 31). He also suggests that, as organizations grow and evolve, fund-raising must be evaluated in light of these changes. Snyder's (1998) guidelines guidelines, n.pl a set of standards, criteria, or specifications to be used or followed in the performance of certain tasks. for avoiding tax-related problems include: * developing specific policies and procedures Policies and Procedures are a set of documents that describe an organization's policies for operation and the procedures necessary to fulfill the policies. They are often initiated because of some external requirement, such as environmental compliance or other governmental for evaluating income-generating projects; * closely examining sources of income and spending policies to avoid becoming a victim of innovative fund-raising success; * keeping good records, not just financial, but of the decision-making process; and * consulting with a professional since tax law is so complex (p. 31). FCPL considers fund-raising proposals in light of possible tax consequences to its nonprofit foundation. It has sought legal counsel and rejected fund-raising ideas that might jeopardize jeop·ard·ize tr.v. jeop·ard·ized, jeop·ard·iz·ing, jeop·ard·izes To expose to loss or injury; imperil. See Synonyms at endanger. tax-exempt status. One such idea was the possibility of advertising an online bookseller on the library's Web site to gain a percentage of revenue from books sold. Legal advice determined that such a plan fell outside the library's fund-raising mission. The library has also grappled with the complications of accepting corporate gifts that require matching or additional funding from the library. Because corporate and government deadlines can vary considerably, problems sometimes arise. For example, a developer offered to set aside space in a shopping mall for a library branch in an underserved area of Fairfax County. The library would provide all the interior furnishings furnishings the extra type or quantity of hair on the head, tail, ears or legs, specified for a particular breed. For example, the feathers in setters, the beard in Bearded collies, the eyebrows in Schnauzers. . When the shopping center shopping center, a concentration of retail, service, and entertainment enterprises designed to serve the surrounding region. The modern shopping center differs from its antecedents—bazaars and marketplaces—in that the shops are usually amalgamated into project was delayed, library funds had already been approved for the interior shelving shelv·ing n. 1. Shelves considered as a group. 2. Material for shelves. 3. An incline; a slope. shelving Noun 1. material for shelves 2. , collection, and so on, creating problems that required some budget adjustment. While everything is now on schedule, the library will look carefully at any similar offers in the future. The public relations consequences of accepting outside funding have caused problems for some nonprofits. Dees (1998) cites the recent experience of the American Medical Association American Medical Association (AMA), professional physicians' organization (founded 1847). Its goals are to protect the interests of American physicians, advance public health, and support the growth of medical science. , which had to cancel an exclusive arrangement with the Sunbeam Corporation. AMA (Automatic Message Accounting) The recording and reporting of telephone calls within a telephone system. It includes the calling and called parties and start and stop times of the call. members and others objected that the partnership with the manufacturer of health-related products such as thermometers and blood pressure monitors would jeopardize the organization's integrity (p. 55). A sale of rare mathematics books by a university library in Great Britain Great Britain, officially United Kingdom of Great Britain and Northern Ireland, constitutional monarchy (2005 est. pop. 60,441,000), 94,226 sq mi (244,044 sq km), on the British Isles, off W Europe. The country is often referred to simply as Britain. caused a different sort of outcry from academics. When Keele University Keele University is a research-intensive campus university located near Newcastle-under-Lyme in Staffordshire, England. Founded in 1949 as an experimental college dedicated to a broad curriculum and interdisciplinary study,[2] in Stoke-on-Trent, England, sold off 1,400 books in a rare collection to invest in library materials, computers, and Internet access See how to access the Internet. , protestors called for an audit and tried to hold up export licenses for books sold to U.S. buyers (Swanton, 1999, p. 2). FCPL staff voiced reservations when the library first began seeking corporate sponsors. Some felt corporations might wish to dictate the content of library collections. Successful partnerships have put many of those fears to rest. The library evaluates each potential corporate partnership in order to ensure that the library's mission and policies will not be compromised. The library's foundation, its Center for the Book, Grants Office, volunteer program, award-winning Web site, evaluation techniques, and staff training programs all benefit from an integrated creative approach to maximizing resources. Such activities often involve partnerships with corporations and other entrepreneurial activities. By redefining traditional limits, the library gives the citizens of Fairfax County the quality service they deserve in an era of scarce tax dollars. THE ENTERPRISE GROUP The FCPL library's Enterprise Group is the creative impetus for many of the programs that seek non-tax support to maintain quality service. The library director and several program managers meet bi-monthly for brainstorming sessions. The management style of the library has been likened to that of a corporation by a member of its Board of Trustees board of trustees Politics The posse of thugs who oversee an institution's administration. See Board of directors. . Believing that FCPL has to make its own future, the library's approach is to break boundaries and to transform the library into a public service corporation where anything is possible. Through the Enterprise Group, the library administration hopes to address attitudes and approaches that are key to successful nonprofit development programs, including: * understanding that fund development is an institutional, not just an individual or departmental, commitment, and making sure fund-raising is not concentrated in one methodology, whether it is direct mail, special events, or a foundation; * understanding that public relations and fund development go hand-in-hand; and * knowing that fund development and fund raising are different (fund development relies on long-term relationships) (Lamkins, 1995, pp. 36-39). Members of the library's Enterprise Group include the library director, the executive director of the library's foundation, the volunteer coordinator, the associate library director, the coordinator of the Center for the Book, and the public information officer. The group's goal is to create an integrated approach to exploring and developing creative sources of non-tax support for library services as well as to introduce new services to the community. Some of these sources might provide private funds, in-kind gifts for the collection, in-kind contributions of equipment and other nonbook non·book n. A book having little or no literary merit or substance, often published to exploit a fad. adj. Of, relating to, or being something other than a book, such as microfilm or microfiche in a library. resources, or volunteer programs that extend the library's ability to reach its community without a concomitant concomitant /con·com·i·tant/ (kon-kom´i-tant) accompanying; accessory; joined with another. concomitant adjective Accompanying, accessory, joined with another increase in the budget. A number of innovative initiatives have evolved from Enterprise Group discussions, one of which was the library's Center for the Book (CFB CFB Canadian Forces Base ). THE CENTER FOR THE BOOK The Center for the Book uniquely addresses the combined needs of programming and fund-raising. Created in 1997, the center is affiliated with the Virginia Center for the Book and seeks support through grants, donations, and gifts from individuals. It is the only Center for the Book in the Library of Congress program affiliated with a local library system; the typical CFB is associated with a state library. The CFB allows the library to support adult programming that had to be curtailed during an earlier budget crunch. The CFB's goal is to offer eight programs a year, most of them free. Its inaugural program was a Potomac riverboat riv·er·boat n. A boat suitable for use on a river. cruise and fund-raiser with John Berendt, author of Midnight in the Garden of Good and Evil. Other programs have included a visit from bestselling novelist Sharyn McCrumb; a series co-sponsored by the Peace Institute on Global Conflict; and a program by Samuel Papert, a noted expert on children and computers. Most recently, the center sponsored a fund-raising literary cruise in the Bahamas with poet laureate poet laureate (lô`rēĭt), title conferred in Britain by the monarch on a poet whose duty it is to write commemorative odes and verse. Rita Dove Rita Frances Dove (born August 28, 1952 in Akron, Ohio, USA) is an American poet and author. In 1987 she became the second African American poet to win the Pulitzer Prize (after Gwendolyn Brooks in 1950). , crime-thriller author John Gilstrap, and Elizabeth Forsythe Hailey Elizabeth Forsythe Hailey (born August 31, 1938 in Dallas, Texas) is an American journalist and playwright. Her first novel A Woman of Independent Means, a surprise best seller, published in 1978, the year she turned forty, was inspired by the life of her grandmother. , author of A Woman of Independent Means. In May 1999, the center honored local authors with a special reception. These events have become extremely popular. In all, since its founding two years ago, more than 1,500 individuals have attended adult Center for the Book programs. Prior to its inauguration INAUGURATION. This word was applied by the Romans to the ceremony of dedicating some temple, or raising some man to the priesthood, after the augurs had been consulted. It was afterwards applied to the installation (q.v. , adult programming was scarce and erratically funded by local branch Friends groups. The CFB's for-fee programs help to support its free programming, and the CFB's affiliation with a national network of similar organizations allows it to share programming from other jurisdictions at little or no cost to the library. SUMMER READING PROGRAMMING The number of children attending the library's summer reading program jumped 20 percent when the library initiated an incentive program with local companies such as Domino's Pizza For Domino's Pizza in Australia, New Zealand, France, Belgium, the Netherlands and the Principality of Monaco, see . Domino's Pizza, LLC (NYSE: DPZ) (LSE: DOM) is an international pizza delivery corporation headquartered just outside Ann Arbor, Michigan, United and Blockbuster Video, offering coupons to those who complete the program. More than fifteen businesses and other agencies sponsored the 1999 summer reading program and donated more than $1 million worth of free and discounted products and services to children who completed their reading requirements. The library thanks these corporate sponsors with an innovative marketing tool that gives them additional publicity: screensavers on branch public computer terminals. Screensavers are words or graphics that display on a computer terminal when it is idle. The library's graphic artists create colorful screensavers thanking the sponsors, which library staff then program to run whenever patrons are not using those terminals. Since FCPL has more than 700,000 registered users and almost 5 million visits to our branches each year, these screensavers give sponsors additional visibility. Many sponsors have indicated that the screensavers were one of the most attractive aspects of our partnerships. GRANTS OFFICE A major contributor to the Enterprise Group is the library's Grants Office. The office was established two years ago with the goal of developing volunteer talent to research and apply for grants and partnerships for which FCPL or its foundation might be eligible. The office has already yielded rich result's: * a $7,500 grant from America Online See AOL. to help start a Computer Clubhouse The Computer Clubhouse is a worldwide network of after-school learning settings, founded by Mitchel Resnick of the MIT Media Lab in Boston, USA. The network, which includes over 100 clubhouses as of 2007, began with the so-called Flagship Computer Clubhouse, founded in 1993 for disadvantaged youth; * a National Endowment for the Humanities National Endowment for the Humanities (NEH) U.S. independent agency. Founded in 1965, it supports research, education, preservation, and public programs in the humanities. grant to host a "National Connections" book discussion series for adults learning to read; * a partnership with the Inova Health System Inova Health System is a non-profit health organization based in Northern Virginia, USA. Hospitals under Inova provide most of the healthcare needs for citizens in Northern Virginia. The flagship hospital, Inova Fairfax Hospital, has won acclaims as one of the best hospitals in the nation. for the Office's Health Information Project to increase the depth of the library's medical resources; and * a partnership with a local theater to host the library's classical music recital series. The staff of the office has also been instrumental in establishing partnerships for the library with other County agencies. One such exciting effort includes the partnership with the Department of Information Technology in the development and deployment of multimedia electronic kiosks that are housed in nine library branches. The kiosks have over 7,000 pages of information about county programs and services, and they permit citizens to transact An earlier e-commerce system for the Web from Open Market that included order capture and secure order fulfillment using credit cards, ecash and other payment systems. It included customer service and subscription administration capabilities as well as an integrated database for reporting business with the county, such as paying taxes, from library branches. Since the kiosk program was established three years ago, the interest in kiosks from other jurisdictions--both in Virginia and in other states--has exploded, and the county now serves as consultant on kiosk development to other organizations. One of the office's recent accomplishments is the $25,000 matching grant matching grant Academia Non-peer-reviewed funding in which a commercial enterprise, foundation, or philanthropy, federal government, contributes a sum of money that 'matches' a financial contribution made by an institution, university or hospital. obtained for the library to digitize To convert an image or signal into digital code by scanning, tracing on a graphics tablet or using an analog to digital conversion device. 3D objects can be digitized by a device with a mechanical arm that is moved onto all the corners. the contents of its Virginia Room, which houses historical records, documents, and memorabilia. Scanning of the items began in mid-1999 along with the development of full MARC records. VOLUNTEER SERVICES The library's volunteer program has tripled in the past ten years, first under the leadership of the personnel director when tax funding first began to diminish and then under the stewardship of a paid volunteer coordinator hired in 1993. In all, more than 3,000 volunteers donated more than 142,000 hours last year. Implementing the library's philosophy that any task is possible for a volunteer, the volunteer coordinator offers an array of nontraditional volunteer job opportunities, including those of Web and database designer, grant proposal researcher or writer, and recital manager and landscaper. Also, the library solicits corporate assistance in its volunteer efforts. For example, FCPL's Volunteer Tech Force includes a corps of fifty-five technically knowledgeable volunteers, some representing technology firms in the region such as America Online, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , and EDS (Electronic Data Systems, Plano, TX, www.eds.com) Founded in 1962 by H. Ross Perot (independent candidate for the President of the U.S. in 1992), EDS is the largest outsourcing and data processing services organization in the country. . Volunteers provide one-on-one tutoring as well as group workshops for individuals learning to navigate the Internet and use other library electronic resources. In FY 1999, forty-five Tech Force volunteers contributed more than 4,855 hours in tutorial activities as well as Web and database design. The contribution of these volunteers allows paid library staff to devote more time to public reference questions or other essential tasks rather than the technology instruction and troubleshooting that can sometimes take up valuable staff time. Another unique volunteer project is the "Rising Star" concert recital series, headed by a retired music librarian A music librarian is a librarian who specializes in the area of music. Several universities and colleges offer master degree programs in Music Librarianship. Music librarians have organized to form the Music Library Association or MLA. who donates fourteen hours a week, and sponsored by the library's Friends of Music. Through this concert series, the library supports one of its goals of meeting the recreational needs of its users. The Friends of Music was established in the early 1970s to support the library's music collection housed in one of its regional branches. The group bought a Steinway piano in 1974 (later replaced with a new seven-foot Steinway in 1987). The live recital series began as a simple Sunday concert in a branch meeting room but has evolved into a regionally-recognized series, reviewed by music critics Noun 1. music critic - a critic of musical performances critic - a person who is professionally engaged in the analysis and interpretation of works of art for the Washington Post and other area newspapers. The Friends of Music provide volunteer staffing for the eight-month series, which consists of sixteen recitals by professional classical musicians and a "Young Soloists" recital in which serious students of music compete to participate. In fall 1998, the library set up a partnership with the Alden Theatre, located in a local community center, and the recital series was moved from a library meeting room to a more acoustically accommodating and commercial location. Between September 1998 and early summer 1999, more than 990 people attended the concert series. Music lovers in the community help support the series through membership in the Friends of Music, and the group is exploring a partnership with a local classical music radio station to assist in fund-raising. THE LIBRARY FOUNDATION While library foundations are often formed during capital improvement drives, the Fairfax County Public Library Foundation, Inc. has been instrumental in developing the library's collection in areas where tax dollars fell short. Prior to the establishment of the foundation, individual Friends of the Library groups, affiliated with most branches, were the nonprofit arms that provided much of the non-tax funding. Raising money primarily through used book sales (one Friends group raises more than $60,000 a year with a biannual bi·an·nu·al adj. 1. Happening twice each year; semiannual. 2. Occurring every two years; biennial. bi·an sale), Friends were instrumental in providing early technology when county funds were unavailable. The foundation has helped to focus Friends' activities beyond the needs of individual branches to encompass system needs as well. The Fairfax County Public Library Foundation, Inc., was established in 1994 to develop private funds to enable the library to achieve a margin of excellence--to provide materials, programming, and technological enhancements beyond the scope of public budgets. The Library Board of Trustees was concerned that establishing the foundation might result in the county allocating less tax dollars to the library. In fact, the reverse seems to be true. It was difficult to find county funds for the library's first automated catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. more than fifteen years ago until $90,000 had been collected from Friends groups. This principle has worked just as well with the new foundation. When private funds begin to come in, the county feels a responsibility to contribute its fair share. Other library systems have discovered similar reactions. In a September 1998 article in American Libraries American Libraries is the official publication of the American Library Association. Published monthly except for a combined July/August issue, it is distributed to all members of the organization. American Libraries is currently edited by Leonard Kniffel. , Deborah Jacobs, director of the Seattle Public Library The Seattle Public Library is the public library system serving Seattle, Washington, USA. It was officially established by the city in 1890, though there had been a library association active in Seattle since 1868. , describes a conversation with then-mayor-elect Paul School as she opened a letter from a foundation that had just given the Seattle Public Library $2.5 million. The mayor-elect, Jacobs (1998) explained, "suddenly realized the strength behind the library's commitment to fulfilling its vision for a first-class system" (p. 42). FCPL has had similar experiences. The County Board of Supervisors The examples and perspective in this article or section may represent an unduly geographically limited view of the subject. Please [ improve this article] or discuss the issue on the talk page. The Board of Supervisors is the body governing counties in the U.S. recently restored funds for the full development of a collection at a regional library that had opened many years earlier with a much smaller collection than required. The board is also considering providing funds to restore hours of operation to community libraries cut in the early 1990s. Both actions are, on the part of local officials, the result of increased awareness of community support for the library. In 1999, the foundation presented the library with a check for more than $65,000 for the purchase of audio books. This amount represented the 1998 income from the Orrin W. Macleod Endowment, established in 1997 with a $1 million gift to the foundation from the estate of a library patron who used recorded books as his vision failed. Prior to his death, Macleod learned through newspaper accounts that the foundation was being established. He approached the library and foundation directors indicating his interest in setting up a bequest bequest: see legacy. to a nonprofit organization rather than a government entity supported by tax dollars. To date, this gift has generated more than $207,000 for the purchase of audio books. Other corporate and private donors have also expressed a preference to donate to a nonprofit organization rather than a government entity. Without the foundation in place, the library might not have received the generous gift from Macleod and others. In 1999, a $60,000 gift from two energy providers created the Columbia Energy Group/Washington Gas Energy & Environment Collection, which is housed at a regional branch. The collection includes 1,100 volumes, an online sciences database, and a computer station. Adult and children's material in the collection covers topics such as ecology; energy conservation, production, and distribution; and environmental law and policy. Print and video materials range from children's stories to policy treatises. The computer station provides access to a science database of complete articles from 150 popular and professional science periodicals, biographical data, and more. The database is accessible from all nineteen library branches and from patrons' home computers through the library's Web site. In spring 1999, the foundation received a $25,000 Library Improvement Award from the Washington Post. In FY1999, total money and in-kind donations to the foundation exceeded $360,000 and supported the purchase of technology, programming, and many other needed items and services. Since its establishment five years ago, the foundation has raised approximately $2 million for the Fairfax County Public Library. AWARD-WINNING WEB SITE ATTRACTS POTENTIAL PARTNERS The library's nationally recognized Web site (www.co.fairfax.va.us/ library) is a business, reference, and public relations tool that communicates the library's fund-raising and development needs to a wider universe of users than just those who visit FCPL's branches. FCPL's Web site was launched in 1996 and now has 1,800 pages of information and links to over 1,000 Web sites carefully selected by librarians to meet the needs of the general public. The Internet Services Department staff, which now has 3.5 full-time equivalent Full-time equivalent (FTE) is a way to measure a worker's involvement in a project, or a student's enrollment at an educational institution. An FTE of 1.0 means that the person is equivalent to a full-time worker, while an FTE of 0.5 signals that the worker is only half-time. positions, could not have established this Web site without partnerships with nearby universities, which have provided interns Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . and volunteers as well as time offered by corporate volunteers. To date, volunteers have contributed more than 2,000 hours in Web development. In 1998, the coordinator of the Library's Internet Services Department was named "Cybrarian of the Year" by MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device. (2) (Microwave Communications Inc. . In making this award, MCI contributed $1,000 to the library's foundation, which was used to purchase books, materials for Web development, and a year of MCI Internet access. The library's Web site brings library services to individuals in unique and ever-expanding ways. Through the Web site, individuals can reserve and renew materials, register for certain programs, ask reference questions, and find volunteer and Friends of the Library applications. FCPL made its catalog available through its Web site in October 1998, and during the online catalog's first nine months of operation, it was accessed more than 107,000 times and used to reserve more than 50,000 items, representing 11 percent of the more than 433,000 total FCPL reserves for FY1999. Another significant and growing use of the Web site is of FCPL databases. FCPL recently began to offer patrons, through its Web site, access to the following subscription databases which have complete articles and, in some cases, indexes and abstracts: INFOTRAC, EBSCOhost, GaleNet, SIRS, and PROQUEST Direct. Although all of these were not available during the full fiscal year, there were more than 343,000 searches and more than 650,000 "views" in FY1999. "Views" comprise articles and other discrete pieces of data such as maps or a biography. For comparative purposes, if a "view" is like checking out a book, the subscription databases are generating the volume of business of another regional library branch. In FY1999 the library added a boon to genealogists and historians to its Web site: the Historical Newspaper Index. This gives users access to more than 1 million records indexing 200 years of articles from eight local newspapers. Thanks to a gargantuan gar·gan·tu·an adj. Of immense size, volume, or capacity; gigantic. See Synonyms at enormous. gargantuan Adjective huge or enormous [after Gargantua, a giant in Rabelais' volunteer effort that spanned ten years, users can search the historical newspaper index online by name, subject, or keyword and produce a list of publications, issues, page numbers, and brief content blurbs. The newspapers on which the indexes are based are located in the Virginia Room of the Fairfax County Public Library and can be viewed on microfilm A continuous film strip that holds several thousand miniaturized document pages. See micrographics. Microfilm and Microfiche . Individuals at remote distances can order articles from the library's Virginia Room for a nominal fee. The online Historical Newspaper Index was featured in a Washington Post article and in a telecast meeting of the Fairfax County Board of Supervisors. The fact that the Web site is so dynamic and heavily used makes partnering with the library more attractive to corporations because we feature information about our corporate sponsors and donors on our Web site. For example, the Inova Health System, a local hospital corporation, cited the FCPL Web site's excellent gateway to medical information as one reason for entering into a partnership with the library. Inova has committed $40,000 to the partnership, which will include jointly distributing health information via each organization's Web sites, the library's kiosks, and other media. TRAINING AND EVALUATION Even staff training modules are evaluated as possible resources for outside income. One in particular has resulted in augmenting the library's funds. A May 1998 feature in Public Libraries entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: "When Bad Things Happen in Good Libraries: Staff Tools for the '90s and Beyond" (Bangs, 1988, pp. 196-99) summarized the efforts of a Problem Behavior Task Force, formed in 1995 to revisit re·vis·it tr.v. re·vis·it·ed, re·vis·it·ing, re·vis·its To visit again. n. A second or repeated visit. re the issue of training staff to deal with disruptive patron behavior. The Problem Behavior Manual (Fairfax County Public Library, 1997) developed for this training is now sold through the Public Library Association and has raised $15,000 for the library. The Library's Office of Planning and Evaluation (OPE a. 1. Open. On Sunday heaven's gate stands ope. - Herbert. v. t. & i. 1. To open. Wilt thou not ope thy heart to know What rainbows teach and sunsets show? - Emerson. ) serves as a major source of support when seeking outside funds. Unlike many public library systems that combine statistic-gathering activities with other management functions, FCPL's OPE is devoted exclusively to compiling information about FCPL. The library's administration recognizes that information is key to making sound decisions about delivering good service to county residents and essential in convincing outside funders that their assistance is necessary and will be used appropriately. Having a dedicated department for planning and evaluation makes FCPL unique among public libraries. The associate director who heads the department believes OPE provides a consistency in evaluation services and reporting usage that results in useful information. Using a variety of data-gathering tools, OPE monitors changes in community demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. and use patterns to ensure that resources are allocated most efficiently to meet community needs. These statistics are also essential when approaching grantors and other funding sources. OPE shepherded a community survey conducted by George D'Elia for Goldhaber and Associates which indicated that FCPL is doing things right. The 1998 report stated that 81.7 percent of the respondents had personally used a Fairfax County Public Library in the last year, and 93.7 percent reported that they were satisfied with library services. CONCLUSION As Dees (1998) notes: "Strategic and structural innovation should focus on improving mission-related performance" (p. 67). The results of the above mentioned survey indicate FCPL is definitely maintaining its quality service while tapping outside sources for funding and support. But it is maintaining a mix on the social enterprise spectrum, ensuring that its public service goals and fund development objectives blend together. Fundraising activities, such as those sponsored by The Center for the Book, for example, are always balanced with free programming that the community of library users has come to expect. Through this integrated creative approach that pushes the envelope in types of programs, training, and sources of funding, FCPL has been able to evaluate fund-raising and entrepreneurial efforts and provide superior and cost-effective services to its community of users. REFERENCES Bangs, P. (1998). When bad things happen in good libraries: Staff tools for the '90s andbeyond. Public Libraries, 37(3), 196-199. Bogart, D. (Ed.). (1999). The Bowker Annual Library and Trade Book Almanac almanac, originally, a calendar with notations of astronomical and other data. Almanacs have been known in simple form almost since the invention of writing, for they served to record religious feasts, seasonal changes, and the like. (44th ed.). New Providence New Providence, city, United States New Providence, borough (1990 pop. 11,439), Union co., NE N.J.; settled c.1720, set off and inc. 1899. It is largely residential but has some light industry. Roses and fruit are grown there commercially. , N J: R. R. Bowker. Dees, J. G. (1998). Enterprising en·ter·pris·ing adj. Showing initiative and willingness to undertake new projects: The enterprising children opened a lemonade stand. nonprofits: What do you do when traditional sources of funding fall short? Harvard Business Review, 76(1), 55-67. Fairfax County Public Library. (1997). Problem behavior manual (2d ed.). Fairfax, VA: Fairfax County Public Library. Jacobs, D. (1998). Private funding ensures public support. American Libraries, 29(8), 42. Lamkins, B. (1995). Ten stupid things non-profits do to mess up their fund development rograms. Fund Raising Management, 26(10), 36-39. Snyder, H. (1998). When fund-raising is too innovative: Part I-II. Library Administration and Management, 12(1), 26-38. Swanton, O. (1999). Wave goodbye to the silver: Keele's sale of rare books to fund its library caused protest among scholars and raised questions over universities' moral right to sell valuable collections abroad. The Manchester Guardian, February 2, pp. 2-3. Edwin S Edwin or Eadwin (both: ĕd`wĭn), 585?–632, king of Northumbria (616–32), The son and heir of Ælla, king of Deira, he was kept from his inheritance by Æthelfrith. . Clay, III, Fairfax County Public Library, 12000 Government Center Parkway, Suite 324, Fairfax, VA 22035 Patricia C. Bangs, Fairfax County Public Library, 12000 Government Center Parkway, Suite 324, Fairfax, VA 22035 EDWIN S. CLAY, III, has been Director of the Fairfax County Public Library since 1982. He served as Director of the Virginia Wesleyan College Distinctions The college made the 2004 US News and World Report List of Best Colleges and it earned distinction for ten major programs in the 20th edition of Rugg's Recommendations on Colleges. Library and the Virginia Beach Virginia Beach, resort city (1990 pop. 393,069), independent and in no county, SE Va., on the Atlantic coast; inc. 1906. In 1963, Princess Anne co. and the former small town of Virginia Beach were merged, giving the present city an area of 302 sq mi (782 sq km). Public Library and Information Office. As assistant to the City Manager of Virginia Beach, he was responsible for the public information and human resource departments. He is active in a variety of professional and civic groups and has received numerous honors and recognition, including the Distinguished Alumnus ALUMNUS, civil law. A child which one has nursed; a foster child. Dig. 40, 2, 14. Award from the University of North Carolina North Carolina, state in the SE United States. It is bordered by the Atlantic Ocean (E), South Carolina and Georgia (S), Tennessee (W), and Virginia (N). Facts and Figures Area, 52,586 sq mi (136,198 sq km). Pop. in May 1996. He has been Vice President of Virginians for the Arts, Chairman of the Virginia Commission for the Arts, Vice Chair of the Manassas Art Center, and has served on the National Management and Planning Advisory Committee for the Library of Congress. He is also on the Board of the Fairfax County Library Foundation, Inc. PATRICIA C. BANGS is both staff writer with the Fairfax County Public Library Public Information Office and an Information Assistant at a regional library branch, where she provides reference services. She has published an FCPL-related article in Public Libraries and assisted Edwin Clay with an article on the history of libraries in Virginia for the Virginia Newsletter. |
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