Entigo's New Reality For B2B Relationships.

Entigo Corp. credits much of its success to teaming with clients throughout their product development processes, thereby gaining experiential knowledge of the problems companies face in the e-commerce sphere. Mark Demers, vice president of marketing and business development for Entigo, commented that "manufacturers in the B2B e-commerce world confront constant changes and challenges, not the least of which are improving their sales and service processes, integrating with messy backend systems and realizing a quick ROI. Many are demanding complete, flexible solutions where they - as well as their channel partners and customers - browse products, place and track orders and file claims online and in real-time," With the latest release of its Entigo Reality suite of business-to-business e-commerce software, Entigo provides global companies seeking to implement sell-side private exchanges with mote options for doing business with their channels. The solution allows manufacturers and their channel partners to manag e all aspects of marketing, selling and servicing their products in real-rime on the Web, Manufacturers can have more flexibility and control in automating, managing and improving their online content, product ordering and product registration, and warranty processes. Entigo Reality features a modular set of applications geared for delivering ROI through reduced costs, increased sales, greater customer satisfaction and brand loyalty. Entigo Catalog facilitates online order processing by integrating multiple catalogs. Entigo Order features one-click order processing and real-time order tracking. Entigo Warranty streamlines the registering and processing of product warranty programs and claims. Entigo Reality Builder combines a preferred industry standard e-commerce platform with a unique framework, enabling users to graphically develop business processes, seamlessly integrate with any back-end systems and adapt to changes in real-time.

In addition to running on most e-commerce platforms, the product suite is certified to run on IBM WebSphere v.3.5.3, offering out-of-the-box support for multiple EJB application servers for deploying a scalable, Web-ready solution. In addition, Reality provides XML support using xCBL and cXML. Clients' channel partners can select and purchase products directly from Entigo Catalog and Entigo Order using their standard procurement package, such as Ariba or Commerce One, This provides interactivity from an existing buy-side solution to the Entigo sell-side solution.

Version 2.5 of Entigo Reality includes promotions management for conducting calendar-based marketing campaigns to channel partners and pricing management of contract pricing and discount rates for channel partners. In addition, the suite provides TaxWare integration for automatic tax calculation for orders, based on geographic location; RMA Management for managing and tracking returns; and pricing management for administration and maintenance of contract pricing and standard discount rates for channel partners.

www.entigo.com/703-394-3040