Entertainment marketing publisher Ira Mayer successfully building on new products and the return of his subscribers' publication budgets.New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of City-based Ira Mayer, president of EPM EPM equine protozoal myeloencephalitis. Communications Inc., which publishes newsletters and other products on entertainment marketing and licensing, as well as Youth Markets Research and Marketing to Women, gave us the following report. "Bottom line is we were flat year-over-year, which is bad news and good news. The bad news is that our conference business nearly evaporated evaporated reduced in volume by evaporation; concentrated to a denser form. . The good news is that the publications held steady and in some instances grew, replacing a good chunk of revenue we usually got from the conferences. "We published a few new reports that did reasonably well, and year-end year-end also year·end n. The end of a year. adj. Occurring or done at the end of the year: a year-end audit. Noun 1. (literally December) we re-marketed a number of these reports ($169-$695) via e-mail and saw good sales from people looking to use up their budgets--and promises of purchases in the New Year from people who had no budgets left but were counting on money being available in January '05," Mayer said. "Looking ahead: We have two high-priced ($2,000 and $3,000) studies coming out in first half of '05--one is the fourth edition of a title we re-do every three years, the Years, The the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109] See : Time other is new, and we anticipate launching a newsletter to go with the new title. Stepping up marketing on all fronts "We will be stepping up marketing on all fronts for newsletters, yearbooks and directories and will monitor the conference market carefully to see how to rebuild some tried and true events. "We're also encouraged by calls from companies where publication budgets were eliminated last year (and subscriptions cancelled) that are returning." Ira Mayer, 160 Mercer mer·cer n. Chiefly British A dealer in textiles, especially silks. [Middle English, from Old French mercier, trader, from merz, merchandise, from Latin merx St., 3rd Fl., New York, NY 10012, 212-941-0099, fax 212-941-1622, www.epm.com |
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