Entertainment groups join forces.Five trade organizations have formed the Coalition of Entertainment Retail Trade Associations (CERTA), Washington, D.C., to focus on public policy issues of mutual interest. They are the Digital Media Association and National Association of Theater Owners (NATO NATO: see North Atlantic Treaty Organization. NATO in full North Atlantic Treaty Organization International military alliance created to defend western Europe against a possible Soviet invasion. ), both of Washington, D.C.; Interactive Entertainment Merchants Association, New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. ; National Association of Recording Merchandisers National Association of Recording Merchandisers (NARM) is a U.S. not-for-profit trade association based in Marlton, New Jersey that serves music retailing businesses in lobbying and trade promotion. , Marlton, New Jersey Marlton is a census-designated place and unincorporated area located within Evesham Township in Burlington County, New Jersey. As of the United States 2000 Census, the population of Marlton was 10,260. ; and Video Software Dealers Association, Encino, California. CERTA's five members represent more than 3,000 entertainment retailers and exhibitors operating more than 50,000 movie theaters, home video and music stores, video game stores, online music sites, and other retail entertainment establishments. The coalition's initial efforts will focus on entertainment piracy piracy, robbery committed or attempted on the high seas. It is distinguished from privateering in that the pirate holds no commission from and receives the protection of no nation but usually attacks vessels of all nations. as well as consumer awareness of entertainment product content ratings and labeling. "By partnering, we can use our individual industries' resources more efficiently," says John Fithian, NATO president. "Ultimately that should result in more knowledge of the marketplace, more innovation, and more value for consumers." |
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