Entertainment Entrepreneurs Andre Harrell and Brett Wright Launch Nu America Agency.Business Editors NEW YORK--(BUSINESS WIRE)--Oct. 21, 2002 Co-founded by Andre Harrell, the music impresario and entertainment industry pioneer, and Brett Wright, an entrepreneur and veteran marketing/media specialist, Nu America Agency (NAA NAA Nomina Anatomica Avium. ) is poised to become a preeminent authority in marketing mainstream products to youth culture. Harrell and Wright have collaborated to create the first advertising, marketing and management agency to capture the converging cultures of urban and suburban youth. This multiracial, all-inclusive popular culture has been embraced and adopted by today's highly coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. 12-25 demographic that has become widely known as urban/pop culture. In addition to its advertising and marketing services, Nu America Agency offers an in-house creative production team, production studio, strategic consulting and in-depth market research services, as well as a creative talent management arm. The boutique agency's unique combination of services provides its client base of major corporations, non-profit organizations, publishing companies, apparel manufacturers and entertainment firms with comprehensive insight into this emerging urban/pop demographic. The cornerstone of Nu America Agency's company philosophy views music as the driving force in the evolution of popular culture, in particular, popular youth culture. The agency's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Brett Wright remarks, "Music has been the cultural driver since rock-n-roll in the 1950s. But never before has a musical genre and its lifestyle been embraced with such completeness than the hip hop movement. Therefore, Nu America Agency's mission is to help our clients communicate with this generation." NAA's CCO (Chief or Corporate Compliance Officer) The executive person in charge of compliance issues, regulatory requirements, internal controls and managing audits within an enterprise or organization. , Andre Harrell concurs, "The hip hop movement provided the setting for a coming together of a new generation of blacks, whites, Hispanics and Asian Americans who were weaned wean tr.v. weaned, wean·ing, weans 1. To accustom (the young of a mammal) to take nourishment other than by suckling. 2. on rap and hip hop soul Hip hop soul is the second major subgenre of contemporary R&B. The term generally describes a style of music that blends soulful R&B singing and raw hip hop production. The genre served as the middle point between two other hip hop/R&B blends, new jack swing and neo soul, and while . As a result, today's young generation represents a true melting pot of cultures, races and ethnicities to comprise an almost color blind cultural movement." Under the creative direction of Harrell, the innovative business strategies of Wright, and a team of talented executives from the advertising, publishing, music and new technology development and marketing industries, Nu America Agency helps its clients communicate intelligently and effectively to a new demographic with disposable income disposable income Portion of an individual's income over which the recipient has complete discretion. To assess disposable income, it is necessary to determine total income, including not only wages and salaries, interest and dividend payments, and business profits, but also and high-index spending patterns. Nu America Agency's current client list includes Boost Mobile (Nextel), the Apollo Theater Foundation, Vanguarde Media, the urban BMX BMX abbr. bicycle motocross BMX Noun 1. bicycle motocross: stunt riding over an obstacle course on a bicycle 2. team, Bulldog Bikes, the independent film company, Dream Shorts and the In-Demand cable program, Rap Battle Federation (RBF). Nu America Agency is a privately owned and operated full service advertising, marketing and management agency based in Harlem, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . --30--JK/ny csm
CONTACT: Identity Consulting:
Kelly Haley, 718/260-9312
KH_Consult@msn.com
KEYWORD: NEW YORK
INDUSTRY KEYWORD: ADVERTISING/MARKETING ENTERTAINMENT
SOURCE: Nu America Agency
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