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Entertainment Arts Announces Exclusive Licensing Deal for Holographic Technology.


Business Editors

EMERSON, N.J.--(BUSINESS WIRE)--May 21, 2004

Entertainment Arts, Inc. (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
 symbol: ETAI ETAI Electronic Transactions on Artificial Intelligence
ETAI English Teachers' Association Israel
) today announced that it has entered into a new, 5 year Exclusive Licensing Agreement (the "Agreement") with ATL (Active Template Library) A set of software routines from Microsoft that provide the basic framework for creating ActiveX and COM objects. Stemming from the standard template library (STL) that comes with C++ compilers, ATL includes an object wizard that sets up  Corporation ("ATL"), a private company based in Findlay, Ohio Findlay is a city in the U.S. state of Ohio and the county seat of Hancock CountyGR6. The municipality is located in northwestern Ohio approximately 50 miles (80 km) south of Toledo. The population was 38,967 at the 2000 census. . The Agreement calls for ATL to grant ETAI the exclusive world wide commercial application rights to market, sell, distribute and lease ATL's patented holographic See holographic storage.  imaging products and underlying technology.

ATL's patented holographic technology involves free space imaging systems that project live, real-time, full color, 3-D images out from the display unit into a region of space between the observer and the unit. The image moves in an empty space to the unit and can be viewed by any number of people. A high resolution image can be projected in reduced scale onto a table/desktop or life-sized onto a stage. The image source can be computer-generated animations, 3-D scans of real objects or live and/or produced video feed of actual people and events.

Eric Brown Eric Brown is the name of several people:
  • Eric "Winkle" Brown, British test pilot
  • Eric Brown (writer)
  • Eric Brown (actor)
  • Eric Brown (golfer)
  • Eric Brown (college basketball coach)
, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of ETAI, was quoted as saying, "Free-space 3-D imaging is no longer just a Hollywood specials effects fantasy. We have identified a significant number of commercial applications and have initially decided to target, in keeping with our overall business model, the entertainment and advertising applications. In this age of sophisticated consumerism, projecting images into free space could revolutionize every industry that is currently using traditional advertising and marketing media."

Entertainment Arts, Inc. is a diversified, multifaceted company involved primarily in entertainment and media industry opportunities. The Company operates through its various subsidiaries. Its Song Factory, Inc. subsidiary produces, licenses and markets karaoke content as well securing licensing for custom karaoke projects for the retail and wholesale markets.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 

This release includes forward-looking Statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 21, 2004
Words:377
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