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Entertainment Arts, Inc. Subsidiary, HolograFX, Inc., Expands to Las Vegas!


EMERSON, N.J. -- Entertainment Arts, Inc. (Pink Sheets:ETAR ETAR Estação de Tratamento de Águas Residuais (Portugal)
ETAR Engineering Technical Assistance Request (Air Force) 
) today announced expansion plans for its operating subsidiary An operating subsidiary is a business term frequently used within the United States railroad industry. In the case of a railroad, it refers to a company that is a subsidiary but operates with its own identity and rolling stock. , HolograFX, Inc.

HolograFX, Inc. will open a Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  office and demonstration studio to showcase its exciting 3D display technology. HolograFX has partnered with John Stuart Productions, Inc., who will oversee this operation. John Stuart is the creator of Las Vegas stage shows including OVATION The Show and world famous Legends in Concert. He is also the producer of numerous shows including Blues Brothers Revival and Dick Clark's Rock, Roll & Remember. John Stuart is a special effects and entertainment veteran who envisions HolograFX 3D technology to be a smash hit in this entertainment capital.

In addition, HolograFX continues to introduce its unique technology to clients. On February 15, 2005 HolograFX, Inc. showcased its 3D "free-floating" technology at the Sports Illustrated Swimsuit Edition Release Party at Club AER in NYC NYC
abbr.
New York City


NYC New York City
. The technology projected 3D full motion images in "mid-air" at the club's entrance of Pontiac's Solstice solstice (sŏl`stĭs) [Lat.,=sun stands still], in astronomy, either of the two points on the ecliptic that lie midway between the equinoxes (separated from them by an angular distance of 90°).  sports car, an event sponsor. HolograFX also demonstrated their patented product during "Technology Day" events at advertising giants McCann Worldwide and Saatchi and Saatchi X headquarters. Over 300 executives from their creative and media departments experienced this emerging advertising and promotion 3D technology.

Entertainment Arts, Inc. recently announced a reverse stock split of its common shares in a ratio of 1 for 14 effective April 26, 2005. Due to this reverse stock split, the company's ticker symbol Ticker Symbol

An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors
 has been changed from ETAI ETAI Electronic Transactions on Artificial Intelligence
ETAI English Teachers' Association Israel
 to ETAR.

About Entertainment Arts, Inc.

Entertainment Art, Inc.'s (www.entertainmentartsinc.com) operating subsidiaries are HolograFX, Inc. (www.holografxinc.com) and Song Factory, Inc. HolograFX has an exclusive worldwide licensing agreement in a patented 3D holographic See holographic storage.  technology to market, sell, manufacture and license this unique product. Song Factory, Inc. produces, markets and licenses karaoke content. Both companies are headquartered at 27 Bland Street, Emerson, NJ 07630.

Certain statements in this press release constitute "forward-looking statements" relating to Entertainment Arts, Inc. and its subsidiaries (the "Company") within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. All statements regarding future events, our financial performance and operating results, our business strategy and our financing plans are forward-looking statements. In some cases you can identify forward-looking statements by terminology, such as "may," "will," "would," "should," "could," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "potential" or "continue," the negative of such terms or other comparable terminology. These statements are only predictions. Known and unknown risks, uncertainties and other factors could cause actual results to differ materially from those contemplated by the statements. In evaluating these statements, you should specifically consider various factors that may cause our actual results to differ materially from any forward-looking statements.
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 2, 2005
Words:448
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