Enterprises Slow to Consider Mobile Data Market; Aberdeen's Mobile Enterprise Insight Series Helps Enterprises Make Better Spending Decisions For Mobile Data Solutions.Business/Technology Editors BOSTON--(BUSINESS WIRE)--Aug. 27, 2002 Aberdeen Group Aberdeen Group is a provider of business-related research services. It has its headquarters in Boston, Massachusetts and belongs to the Harte-Hanks group. Founded in 1988, Aberdeen's research is used by over 2. , a leading provider of technology market consulting and research, announces that it has released the first two reports in its free Mobile Enterprise Insight Series. The series consists of seven short market reports, the remaining five of which will be released over the next five Tuesdays on our Web site, www.aberdeen Aberdeen, former county, Scotland Aberdeen, former county, Scotland: see Aberdeenshire. Aberdeen, city, Scotland Aberdeen, city (1991 pop. .com. These reports help enterprise leaders understand critical mobile market trends that directly impact deployment considerations, enabling them to make better mobile data spending decisions by separating market reality from the hype hype 1 Slang n. 1. Excessive publicity and the ensuing commotion: the hype surrounding the murder trial. 2. of emerging yet unavailable solutions. To reach the main page of the series, go to: http://www.aberdeen.com/ab_company/hottopics/meis/default.htm. "We believe it is important for enterprises currently considering mobile data initiatives to delineate the market's real challenges from the fabricated fab·ri·cate tr.v. fab·ri·cat·ed, fab·ri·cat·ing, fab·ri·cates 1. To make; create. 2. To construct by combining or assembling diverse, typically standardized parts: hype," says Isaac Ro, senior research associate in Aberdeen's Mobile Device practice. "The wireless carrier market is threatening consolidation, most 2.5G networks aren't aren't Contraction of are not. See Usage Note at ain't. aren't are not aren't be fully deployed at this point, and data-friendly devices are emerging slowly. Additionally, the mobile middleware Software that functions as a conversion or translation layer. It is also a consolidator and integrator. Custom-programmed middleware solutions have been developed for decades to enable one application to communicate with another that either runs on a different platform or comes from a market is extremely confusing con·fuse v. con·fused, con·fus·ing, con·fus·es v.tr. 1. a. To cause to be unable to think with clarity or act with intelligence or understanding; throw off. b. and the cost/benefit justification of the investment in mobile data initiatives continues to be generally unclear. Overall, we believe it's a tough time for enterprises to invest confidently in today's mobile data technologies." However, Aberdeen believes there are clear competitive benefits in enabling mobile corporate data despite the current market uncertainty. "To do so requires an exercise in risk mitigation MITIGATION. To make less rigorous or penal. 2. Crimes are frequently committed under circumstances which are not justifiable nor excusable, yet they show that the offender has been greatly tempted; as, for example, when a starving man steals bread to satisfy -- a conscious effort to protect today's mobile data investments against tomorrows market trends," says Dana Tardelli, senior analyst in Aberdeen's Communications Services practice. "The Mobile Enterprise Insight Series helps enterprises establish realistic expectations in an uncertain market. This research provides readers with an understanding of what to consider when choosing a mobile network, edge devices, middleware, and applications." The Mobile Enterprise Insight Series is available at no charge to readers willing to participate in a short online survey. Two reports in the Insight Series are available today on www.aberdeen.com and will be updated with new Insights every Tuesday for the next five weeks. Additional details can also be found on Aberdeen's Web site. The topics of the Insights are: Mobile Data Market Overview; Network Service Provider Considerations; Enterprise User Demand Patterns; The Role of Wireless Integrators; Developments at the User Edge; Justifying Mobile Data Initiatives; and Trends in Mobile Data Applications. About Aberdeen Since 1988, Aberdeen has been a leader in providing market analysis and positioning services that help business technology suppliers meet the challenge of establishing leadership in fast-changing markets. Aberdeen is headquartered in Boston, MA, and has research divisions in Palo Alto Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. , CA; Fort Collins, CO; and Amsterdam, the Netherlands. Aberdeen is accessible via the Web at www.aberdeen.com. |
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