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Enterprise Rent-A-Car Makes 50-Year Commitment To Plant 50 Million Trees in National Forests.

Historic $50 Million Partnership With National Arbor Day Foundation The National Arbor Day Foundation is the world's oldest and largest tree-planting organization.[1] Its million members plant millions of trees every year. New members receive 10 free trees.  And U.S. Forest Service Marks Company's 50(th) Anniversary

Mrs. Laura Bush Plants First Trees

ST. LOUIS -- Today, Mrs. Laura Bush planted a one-in-a-million tree. Make that one in 50 million - as Mrs. Bush joined Enterprise Rent-A-Car Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Andy Taylor, National Arbor Day Foundation Founder and President John Rosenow, Secretary of Agriculture Mike Johanns Michael Owen Johanns (born June 18, 1950) is an American Republican politician. A former Governor of Nebraska, he served as the 28th U.S. Secretary of Agriculture. He was the fourth Nebraskan to hold the position. , and U.S. Forest Service Chief Dale Bosworth to launch the Enterprise Rent-A-Car 50 Million Tree Pledge.

Enterprise Rent-A-Car announced an unprecedented gift to The National Arbor Day Foundation to commemorate com·mem·o·rate  
tr.v. com·mem·o·rat·ed, com·mem·o·rat·ing, com·mem·o·rates
1. To honor the memory of with a ceremony. See Synonyms at observe.

2. To serve as a memorial to.
 the company's 50th Anniversary: Enterprise will underwrite To insure; to sell an issue of stocks and bonds or to guarantee the purchase of unsold stocks and bonds after a public issue.

The word underwrite has two meanings.
 the planting of 50 million trees over the next 50 years at a total cost of $50 million in today's dollars. The Enterprise Rent-A-Car 50 Million Tree Pledge partners The National Arbor Day Foundation and the U.S. Forest Service with Enterprise in a long-term Long-term

Three or more years. In the context of accounting, more than 1 year.


1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term.
 commitment to help restore public lands that are badly in need of reforestation Reforestation

The reestablishment of forest cover either naturally or artificially. Given enough time, natural regeneration will usually occur in areas where temperatures and rainfall are adequate and when grazing and wildfires are not too frequent.

The ceremonial first trees of the Pledge - several small White Pines - were planted today by Mrs. Bush and the Pledge partners to officially launch the program. Also on hand were Missouri Senators Kit Bond and Jim Talent James Matthes "Jim" Talent (born October 18, 1956) is an American politician and former Senator from Missouri. He is a Republican and resided in the St. Louis area while serving in elected office. . The trees will be planted permanently in the Mark Twain National Forest in southern Missouri.

"We want to credit The National Arbor Day Foundation for this idea," said Andy Taylor, Enterprise Rent-A-Car Chairman and CEO. "They came to us with the thought of making a long-term commitment in recognition of our 50th Anniversary. We liked the idea so much, we thought why not take this to the next level? This Pledge is our way of saying thanks for our first 50 years by making a really meaningful and significant commitment for the next 50."

"This gift couldn't come at time of greater need," said John Rosenow, President of The National Arbor Day Foundation. "Last year was the worst forest fire season in history. And unfortunately, 2006 is on pace to be even worse. This gift from Enterprise - the largest gift we've ever received - gives us the flexibility to respond quickly to forests damaged not only by fire, but also by storms, disease, and other causes."

Each year for the next 50 years, with funding provided by the Enterprise Rent-A-Car Foundation, The National Arbor Day Foundation will work with the U.S. Forest Service to plant 1 million trees in National Forests around the country. These trees will help forests affected by natural disasters and disease, as well as rebuild and preserve habitats for endangered species endangered species, any plant or animal species whose ability to survive and reproduce has been jeopardized by human activities. In 1999 the U.S. government, in accordance with the U.S. . The grant also will fund tree-planting initiatives in international locations where Enterprise does business, including Europe and Canada.

"To put this gift in perspective, 50 million trees is the equivalent of planting a new Central Park about every 10 days, all year, for the next 50 years," said Taylor. "We know this commitment is not a total solution, but it's a solid step in the right direction."

How The 50 Million Tree Pledge Works

This unique collaboration between The National Arbor Day Foundation, the U.S. Forest Service, and Enterprise Rent-A-Car brings together the best of three worlds:

* Each year, The National Arbor Day Foundation - a world-class non-profit organization A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes.  - will identify a number of tree planting projects throughout the U.S. and work with similar agencies to find planting projects in Europe and Canada.

* Enterprise, a corporate citizen committed to giving back, will fund as many of these planting projects as possible - totaling 1 million trees each year.

* The National Arbor Day Foundation will work with the U.S. Forest Service, the public agency charged with protecting and preserving the National Forests, which will plant the trees where they are needed most.

2006 Tree-Planting Projects

The first trees of the 50 Million Tree Pledge already have been planted in several National Forests in great need. These projects include:
State       Forest                                  Project Type
Alabama     William B. Bankhead National Forest     Longleaf Pine Restoration
Oregon      Fremont-Winema National Forests         Post-Fire Restoration
Michigan    Hiawatha National Forest                Kirtland's Warbler Habitat
Colorado    Pike & San Isabel National Forests  Post-Fire Restoration
California  Six Rivers National Forest              Post-Fire Restoration
Canada      Lillooet, British Columbia              Post-Fire Reforestation

The first European planting project is scheduled for year two of the project. The remaining 2007 planting projects will be announced in conjunction with National Arbor arbor

Garden shelter providing privacy and partial protection from the weather, most commonly a lightweight, latticed framework (trellis) of wood or metal with interlaced branches of vines or climbing shrubs trained over it.
 Day in April 2007.

To learn more about the this effort, please visit or and click on the Enterprise Rent-A-Car 50 Million Tree Pledge icon.

About Enterprise Rent-A-Car

Enterprise Rent-A-Car operates more than 878,000 rental and fleet services Fleet is a motorway service station on the M3 near Basingstoke. It is owned by Welcome Break. It was originally built in a Scandinavian style and in 1992 won "Loo of the Year".  vehicles worldwide and has annual revenues of $9.04 billion. Last year, Enterprise opened more than 400 new locations, increasing its total locations to more than 6,900. The company operates more than 900 offices in Canada, United Kingdom, Germany, and Ireland. Enterprise is currently number 16 on the Forbes '500 Largest Private Companies in America' list. For more information about Enterprise visit

About The National Arbor Day Foundation

The National Arbor Day Foundation is a nonprofit A corporation or an association that conducts business for the benefit of the general public without shareholders and without a profit motive.

Nonprofits are also called not-for-profit corporations. Nonprofit corporations are created according to state law.
, environmental education organization of nearly 1 million members, with a mission to inspire people to plant, nurture NURTURE. The act of taking care of children and educating them: the right to the nurture of children generally belongs to the father till the child shall arrive at the age of fourteen years, and not longer. Till then, he is guardian by nurture. Co. Litt. 38 b. , and celebrate trees. More information on the Foundation and its programs can be found at
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Publication:Business Wire
Date:Oct 12, 2006
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