Enterprise Data Cloud platform.

Greenplum have unveiled its Enterprise Data Cloud(tm) (EDC) initiative, a new product for bringing the power of self-service to data warehousing and analytics, encompassing three primary areas:

* Platform: The EDC platform, based on self-service provisioning, elastic scale and massively parallel processing

* Methodology: an agile approach to data analytics that embraces large-scale data collection, getting data into the hands of business users, and iterating quickly

* Ecosystem: customers and partners that embrace these new capabilities with tools, infrastructure and creative methodologies.

The EDC is a response to the costly and inflexible solutions that have dominated the market for the past 30 years, including enterprise data warehouse (EDW) mainframes and data warehouse appliances, and traditional methodologies and monolithic approaches to implementing data warehousing and analytic systems. By contrast, the disruptive capabilities of the EDC platform are making possible much more agile approaches to implementing analytic infrastructures that allow companies to unify their data and empower business units and analysts to see data in new ways and achieve insights faster than ever before.

The Enterprise Data Cloud platform is a software-based platform that enables enterprises to create and manage any number of data warehouses and data marts that can be deployed across a common pool of physical, virtual, or public cloud infrastructure. Also announced was the availability was the updated Database 3.3.

www.greenplum.com.