Enterprise Cable Networks Names Michael Labriola as Senior Vice President; Company Making Investments In Internet Video Technology To Maximize Effectiveness Of Online Political Campaign Advertising.

NEW YORK -- Enterpise Cable Networks (ECN), one of the nation's leading buyers of cable television advertising for political election campaigns, today announced its appointment of Michael Labriola as Senior Vice President. ECN also announced that it is making several strategic investments in Internet technology to increase the reach and effectiveness of political candidates' election campaigns. Specifically, the Company is in the process of forming strategic alliances with Internet broadband networks to deliver streaming video political advertising to hundreds of Web sites.

"ECN is effectively using video-on-demand and other Internet technologies in its strategic media mix for political advertising agencies to reach elusive 25-to-44 year-old voters and we are recruiting top talent like Michael Labriola who have significant work experience with Republican and Democratic election campaigns," said Carl Francese, partner, Enterprise Cable Networks LLC. "ECN's recent investments in online technologies will help our clients realize a greater return on their campaign advertising investments and enable them to more effectively reach their specific voter constituents."

Mr. Labriola joins ECN from Fox Sports Net where he was account executive for Advertising Sales to the political marketplace, including the George Bush and Dick Cheney election campaigns. Prior to that, Mr. Labriola held senior advertising sales positions at Rainbow Advertising/Cable Networks Inc. where he was responsible for all of the company's political advertising sales in Washington, DC, New York, Boston and Atlanta.

Mr. Labriola has published articles on the strategic use of political advertising on cable television in Campaigns & Elections magazine. He has also served as a panelist on the effectiveness of cable TV on political campaigns on behalf of the Cabletelevision Advertising Bureau (CAB) and various media organizations and advocacy groups in Washington, DC, San Francisco and New York City.

Mr. Labriola received a BA in political science from Rider College and a Master of Science degree in Psychology from St. John's University. He is a member of the Committee on National Spot Advertising and the National Sales Advisory Board.

About Enterprise Cable Networks LLC

Founded in 2001, Enterprise Cable Networks (ECN) assists political advertising agencies, candidates and public policy clients with their media campaigns. From faster turnaround of information to executing orders and reconciling buys, ECN's systems have been designed to uncover the details that make media buying work more smoothly and efficiently. Cable systems all over the country - starting with Comcast, Time Warner and Cablevision - have recognized the value of Enterprise Cable Networks. The Company is based in New York City. For more information, visit www.enterprisecablenetworks.com.