Enterpreneurial Training Seminar Offered by UCSC Extension in Silicon Valley.

CUPERTINO, Calif.--(BUSINESS WIRE)--Jan. 22, 1996--The mechanics, tools, language and attitude unique to small business entrepreneurship are the topics of a seminar presented by University of California Santa Cruz Extension in Silicon Valley.

"Entrepreneurial Training" meets Saturdays, February 17 and 24, 9 am to 4 pm in UCSC Extension's Santa Clara facility at 3120 De la Cruz Blvd.

This two-day seminar targets those who are considering the startup of a business, want to transition from employee to employer or want to improve their own business by providing hands-on exposure to skills to compete effectively in today's market place.

Topics include legal aspects, funding sources, business insurance, financial management, managing operations, developing a business plan, market research, new product introduction, pricing a product, advertising and publicity.

This seminar applies as an elective toward UCSC Extension's Certificate Program in Marketing. UCSC Extension's certificate programs are a series of core courses and electives. Courses can be taken individually as well as part of the certificate program.

For further information about the seminar or certificate program, call UCSC Extension's Business and Management Department at 408/342- 0235.

CONTACT: UC Santa Cruz Extension

Denise Viereck, 408/342-0303