Enter Priceline's The Apprentice: Los Angeles Getaway Contest To Win One Of Five Luxury Theme Vacations To L.A.

NORWALK, Conn. -- To celebrate its appearance on NBC's hit show, The Apprentice: Los Angeles, with Donald Trump, priceline.com (Nasdaq: PCLN) launched today a new contest where five lucky grand prize winners will receive a luxury Los Angeles theme vacation of their choice. Winners can choose:

* Spa Theme. Spend 4 nights at the 4-star Hyatt Regency Huntington Beach.

* Celebrity Theme. Spend 4 nights at the 4-star Hollywood Roosevelt Hotel and get a behind-the-scenes look at Sony Pictures.

* Golf Theme. Spend 4 nights at the 4-star Renaissance Long Beach Hotel and enjoy golf for two at the Trump National Golf Club.

* Surfing Theme. Spend 4 nights at the 4-star Le Merigot - JW Marriott Hotel & Spa and receive surfing lessons from a private surf instructor.

* Theme Park Theme. Spend 4 nights at the 4-star InterContinental Los Angeles Century City and enjoy a VIP experience at Universal Studios.

Also as part of their prize, winners will receive roundtrip airfare for two and $500 spending cash. In addition, one winner will receive two tickets to The Apprentice: Los Angeles season finale. Ten 1st place winners will get their own taste of The Apprentice: Los Angeles lifestyle by winning a Priceline camping tent.

Priceline.com's contest, which begins today, runs through March 4, 2007. No purchase is necessary to enter or win. Simply visit http://www.priceline.com/apprentice/ to see the full contest rules and fill out an entry form. There is a limit of one entry per person.

On the Sunday, February 18th episode of The Apprentice: Los Angeles, priceline.com President, North American Travel Chris Soder and Chief Marketing Officer Brett Keller will put the aspiring apprentices through their paces in a special priceline.com team challenge. Depending on how they perform, contestants either make it through to the next week or are eliminated from the competition to eventually win an apprenticeship within Mr. Trump's business empire.

About Priceline.com[R] Incorporated

Priceline.com Incorporated (Nasdaq: PCLN) operates priceline.com, a leading U.S. online travel service for value-conscious leisure travelers, and Priceline Europe, a leading European online hotel reservation service.

In the U.S., priceline.com gives customers more ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises than any other Internet travel service. In addition to getting all the best published prices, leisure travelers can narrow their searches using priceline.com's TripFilter[TM] advanced search technology, create packages to save even more money, and take advantage of priceline.com's famous Name-Your-Own-Price[R] service, which can deliver the lowest prices available.

Priceline Europe operates one of Europe's fastest growing hotel reservation services through its Booking.com network of hotel reservation services, Activehotels.com and priceline.co.uk. Priceline Europe operates in 40 countries in 12 languages and offers its customers in Europe and the U.S. access to approximately 25,000 participating European hotels.

Priceline.com also operates the following travel websites: Travelweb.com, Lowestfare.com, RentalCars.com and BreezeNet.com. Priceline.com also has a personal finance service that offers home mortgages, refinancing and home equity loans through an independent licensee. Priceline.com licenses its business model to independent licensees, including priceline mortgage and certain international licensees.

About The Apprentice: Los Angeles

The Apprentice: Los Angeles is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald J. Trump and Jay Bienstock are executive producers. Conrad Riggs, Page Feldman and James Canniffe are co-executive producers.