Entellium Helps gDiapers Provide ''Fair Dinkum'' Service to Customers; Fast-Growing Supplier of Flushable Diaper System Selects Entellium for High-Touch Customer Support Model.

SEATTLE -- Entellium (http://www.entellium.com) today announced that gDiapers (http://gdiapers.com), the maker of a new flushable diaper system of the same name, has selected Entellium to stay on top of its rapid growth curve while providing a personal, responsive experience for its customers.

Jason and Kimberly Graham-Nye bought the worldwide rights (excluding Australia and New Zealand) to manufacture, distribute and market a flushable diaper design first introduced in Australia in 1991. They discovered the design after the birth of their son, Fynn, prompted them to look for a diapering option that worked for their baby and for the planet. Since buying the rights in 2004, they improved the product and established their gDiapers headquarters in Portland, Oregon.

The company has since forged distribution deals with Whole Foods, Wild Oats and New Seasons supermarkets and recently landed a feature spot on NBC's Today Show, the nation's top morning show, where the flushable diapers were deemed both good for the planet and fashionable. The result is a phone that won't stop ringing.

Fortunately, gDiapers now has the infrastructure in place to handle the growth. "Entellium is the ideal fit for fast-paced businesses like ours because the price is friendly, they provide free 24/7 support, and the software has the feature depth to scale as our business grows," said gDiapers CEO Jason Graham-Nye. "A big driver for why we needed a CRM system was to provide superior customer service. To us, this means providing a personal touch."

For gDiapers, that core philosophy is captured in the Australian phrase "fair dinkum," which means to be real or genuine with everyone you encounter. Graham-Nye said he found a similar philosophy at Entellium with the company stepping up to address unique platform requirements. In contrast to some of the other hosted CRM suites gDiapers considered, Entellium was able to provide support for gDiapers' Apple Macintosh-based computing environment.

"It's easy to make CRM about features and functions, but our product philosophy is to focus on the features that make it easier for businesses like gDiapers to excel in creating customer loyalty," said Natalee Roan, Entellium's Chief Marketing Officer. "That's why Entellium provides so much workflow dedicated to automating routine tasks -- to free users to give the extra personal touch that helps our customers stand out from their competitors."

About Entellium

Founded in 2000, Entellium's suite of CRM solutions has been designed specifically for small and midsize companies and divisions of large enterprises that want a powerful solution that strikes the right balance between the everyday needs of sales and service representatives and the reporting requirements of management. Entellium has won several industry awards for innovation in usability, and was recently recognized by Forrester Research for top scores in Usability and Cost among leading CRM providers (The Forrester Wave: Hosted Sales Force Automation, Q1 2005(a)). Entellium is also the recipient of the Frost and Sullivan 2005 Customer Service Leadership award for outstanding service to its customers. Entellium is headquartered in Seattle, Washington, with a global R&D Center in Malaysia and sales operating worldwide via its partner network. For more information, visit http://www.entellium.com.

(a) The Forrester Wave: Hosted Sales Force Automation, Q1 2005, L. Herbert (with Erin Kinikin and Jessica Harrington), March 31, 2005.