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Ensim Announces Agreement With Macromedia That Lets Hosting Providers Expedite Deployment of Rich Content; New Distribution Pact Combines Benefits of Macromedia's ColdFusion With Ensim's ServerXchange Hosting Automation Platform.


Business Editors/High-Tech Writers

SUNNYVALE, Calif.--(BUSINESS WIRE)--Nov. 5, 2001

Ensim(R) Corporation, the leading hosting automation provider, announced today a distribution agreement Macromedia, Inc. that expands the revenue-producing capabilities of ServerXchange(TM) for Ensim's hosting-provider customers. The agreement allows ServerXchange-enabled providers to host dynamic sites developed with Macromedia Cold Fusion cold fusion or low-temperature fusion, nuclear fusion of deuterium, an isotope of hydrogen, at or relatively near room temperature. Fusion, the reaction involved in the release of the destructive energy of a hydrogen bomb, requires extremely , a popular environment for the development and deployment of powerful Web applications.

With the Ensim/Macromedia solution, ISPs, data center operators and Web hosters of all sizes have the server infrastructure to support ColdFusion dynamic Web sites typically used for business automation, e-business and other valuable applications. For enterprises, the new agreement presents them with a wider range of hosting providers that can accelerate time-to-market and time-to-revenue through ServerXchange.

"Web-site developers have clearly put their weight behind ColdFusion, and so it's the next logical step for Ensim to give our customers the ability to host sophisticated Web sites that hold the greatest potential to increase their revenue," said Sandip Gupta Sandip Gupta (also Sandeep Gupta; born April 7, 1967) was a Kenyan cricketer. He was a right-handed batsman and a fast bowler, who was also a wicket-keeper.

He took part in the 1999 Meril International Tournament, where he helped the Kenyan team to the final where
, vice president of business development at Ensim. "Ensim has high expectations for our relationship with Macromedia, as we cooperate to give hosting providers a true competitive advantage."

"ColdFusion is broadly adopted in the Web-hosting market," said Mike Bergeron, vice president of business development at Macromedia. "Macromedia is excited to work with ServerXchange to provide Web hosters with an efficient and scalable platform to deploy and manage hosted ColdFusion Web sites."

With ServerXchange, hosting providers can instantly develop a hosting business using Windows(R) 2000, Linux or Solaris(R) as platforms for their servers. Providers of hosting plans using ServerXchange enjoy:
-- A powerful point-and-click, remote administration interface.

-- A complete set of automation tools for provisioning, deployment and
configuration of servers, customers and hosting plans.

-- Easy-to-use customer self-administration tools for resellers and end
customers.

-- Mass administration of deployed services.


Macromedia ColdFusion combines an intuitive, tag-based language A language that is used to define elements in a document or Web page by embedding codes (tags) surrounded by common start and stop characters. The tags in SGML, HTML, XML and WML all use the less-than symbol (<) to start the tag and a greater-than symbol (>) to end it. See HTML tag.  with a proven, reliable Web application server to give individuals and businesses the easiest and fastest way to build and deploy powerful Web applications. Adopted by hundreds of thousands of Web developers, ColdFusion combines an open, extensible architecture that integrates easily with existing databases, directories, mail servers and other systems, as well as built-in application and infrastructure services that help developers present information elegantly and achieve the highest level of performance and reliability.

About Ensim Corporation

Ensim Corporation is the market leader in Hosting Automation products and services. The company's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , ServerXchange, is used worldwide to automate To turn a set of manual steps into an operation that goes by itself. See automation.  the management, deployment and sales of hosted services. Ensim is headquartered in Sunnyvale, California Sunnyvale ([sʌniveil]) is a city in Santa Clara County, California, United States. It is one of the major cities that make up the Silicon Valley. As of the 2000 census, the city population was 131,760.  with sales offices in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and London. The privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 is funded by New Enterprise Associates, Worldview world·view  
n. In both senses also called Weltanschauung.
1. The overall perspective from which one sees and interprets the world.

2. A collection of beliefs about life and the universe held by an individual or a group.
 Technology Partners and other blue-chip venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed
5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1]
. For additional information please visit www.ensim.com or call 877/693-6746.

Ensim is a registered trademark and ServerXchange is a registered trademark of Ensim Corporation. All other trademarks or registered trademarks contained herein are the property of their respective owners.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 5, 2001
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