Enpocket Wins Best Mobile Marketing Campaign at the 2006 MITX Awards.Eleventh Annual Awards Celebrates New England's Best Interactive Work BOSTON -- Enpocket, the Intelligent Mobile Marketing[TM] company, has been selected as a winner in the Best Mobile Marketing Campaign category at the 2006 MITX MITX Massachusetts Innovation & Technology Exchange Awards for its work with the A&E Network. Enpocket created a unique mobile marketing program that engaged viewers of the popular A&E show "Dog the Bounty Hunter Dog the Bounty Hunter is a reality television show, chronicling Duane "Dog" Chapman's operations at his job, Da Kine Bail Bonds in Honolulu, Hawaii. Dog is joined in his exploits by his wife and business partner, Beth Smith Chapman, his sons Leland, Duane Lee, associate Tim " with entertaining interactions that enabled viewers to exchange quips with show's main character via text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. and also reminded fans to watch the show. The annual MITX Awards is the largest awards competition in the country that recognizes achievements in the development and implementation of interactive technologies. Winners were announced in 25 categories, including five "Best of" awards, at a ceremony attended by more than 800 industry professionals held on November 8th at the Boston Copley Place Copley Place is an enclosed shopping mall located in the Back Bay section of Boston, Massachusetts. It is part of a complex that includes office buildings, two hotels, and a parking garage. Marriott. "We're excited that MITX has recognized one of many exciting campaigns that Enpocket is creating on behalf of our clients. The Dog the Bounty Hunter mobile program was a big success, producing an incredibly high participant engagement with the A&E brand, as well as exceptional recall of campaign messages," said Mike Baker, Enpocket's President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "The qualitative research Qualitative research Traditional analysis of firm-specific prospects for future earnings. It may be based on data collected by the analysts, there is no formal quantitative framework used to generate projections. conducted during the mobile campaign proved that mobile marketing is an effective 'tune in' vehicle for television programs and improves brand perception of both the show and the network." Entries were judged by more than 100 industry professionals representing various disciplines including creative directors, designers, technologists, online media representatives, investors and business professionals. For the full list of winners, please visit www.mitxawards.org. About MITX Established in 1996, MITXCothe Massachusetts Innovation & Technology Exchange (MITX: "my-techs") Cois the industry and professional organization where technology, marketing and digital media intersect. Reaching more than 6,000 professionals in New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. , MITX is a dynamic and growing community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make meaningful business connections and exchange innovative leadership, management and technical ideas. With more than 60 events each year, MITX provides its members with the opportunity to promote their companies to targeted audiences. MITX events also provide a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, Mass. For more information please go to www.mitx.org. About Enpocket Enpocket, the Intelligent Mobile Marketing[TM] company, enables organizations to foster and maintain valuable relationships with mobile consumers. Enpocket technology powers the mobile marketing efforts of operators and media companies around the world, and Enpocket services help leading brands effectively market in the mobile channel. Customers include: Mobile Carriers: Cingular, Sprint, Alltel, Vodafone, BT, Orange, Airtel, Virgin Media Companies: News Corp, CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence) CNBC Consumer News and Business Channel CNBC Congress of National Black Churches, Inc. , A&E, Clear Channel, Chrysalis chrysalis (krĭs`əlĭs): see pupa. , Internet Broadcast Systems, Sony Pictures, TNT TNT: see trinitrotoluene. TNT in full trinitrotoluene Pale yellow, solid organic compound made by adding nitrate (−NO2) groups to toluene. , Trinity Mirror Brands: McDonalds, Dunkin Donuts, Pepsi, Subway, Motorola, Samsung, Panasonic, BenQ-Siemens, Sprite and GM. Enpocket has offices in Boston, London, Singapore, and Mumbai. To learn more see www.enpocket.com. |
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