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Enhanced Fan Experience Expected for 2006 NASCAR NEXTEL All-Star Challenge; Red Hot Chili Peppers playing between segments of premier all-star event.


CONCORD, N.C. -- Sprint Nextel Sprint Nextel Corporation (NYSE: S) is one of the largest telecommunications companies in the world. With 55 million subscribers, Sprint Nextel operates the third largest wireless telecommunications network in the United States (based on total wireless customers), behind  (NYSE NYSE

See: New York Stock Exchange
:S) announced today several initiatives around its NASCAR NEXTEL All-Star Challenge The NASCAR Sprint All-Star Challenge, formerly known as The Winston until 2004, then the NEXTEL All-Star Challenge from 2004 until 2007, is a race open to race winners (either as a driver or a car owner) from the previous season as well as the current season, plus the past  in May, including a live performance by the Red Hot Chili Peppers Red Hot Chili Peppers are an American alternative rock band formed in Los Angeles, California in 1983. For most of its career, the group has consisted of vocalist Anthony Kiedis, guitarist John Frusciante, bassist Michael "Flea" Balzary, and drummer Chad Smith. , the return of the NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla.  NEXTEL Pit Crew Challenge, the NASCAR NEXTEL All-Star Fan Vote and an all-star dedicated multimedia platform available on select Sprint phones.

"The NASCAR NEXTEL All-Star Challenge is a signature event for Sprint Nextel and one that we look forward to all year," said Michael Robichaud, vice president of sports marketing Sport marketing (or "sports marketing" in the US) (1) the specific application of marketing principles and processes to sport products (e.g., teams, leagues, events, etc.) and (2) the the marketing of non-sports products (e.g., cigarettes, beer, long-distance phone service, etc.  for Sprint Nextel. "Each year we're looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 new ways to generate maximum excitement around an event that is truly second to none among all-star events. What better way to add excitement than with a performance from the Red Hot Chili Peppers?"

Red Hot Pit Stop

A live performance by the Red Hot Chili Peppers will highlight new activities in the NASCAR NEXTEL All-Star Challenge in 2006. The Warner Bros. Records artists
  • List of current Warner Bros. Records artists
  • List of past Warner Bros. Records artists
See also
  • Warner Bros. Records
 will play a set between segments of the all-star event. Their performance comes on the heels of the legendary band's long-awaited double-album release Stadium Arcadium which hits stores May 9. The album features the new hit single "Dani California."

The "Red Hot Pit Stop" will take place during the intermission between the first and second segments of the 90-lap event. Additionally, the event will be broadcast for fans in the stands on NEXTEL Vision screens and on the new NASCAR NEXTEL FanView. The device, available trackside track·side  
n.
The area near a track, especially a racetrack.
 during the NASCAR NEXTEL All-Star Challenge, is a next-generation race scanner that integrates the audio of today's race-day scanners with live video, race statistics and audio replay, providing at-track race fans with unprecedented access to race and entertainment action. Tickets for the NASCAR NEXTEL All-Star Challenge are available at Lowe's Motor Speedway Lowe's Motor Speedway (formerly Charlotte Motor Speedway) is a speedway in Concord, North Carolina, north of Charlotte. It features a 1.5 mile long quad-oval track that seats 167,000 people, with room for 50,000 more spectators in the infield.  ticket office at www.LowesMotorSpeedway.com or by calling (800) 455-FANS.

The NASCAR NEXTEL Pit Crew Challenge Presented by Craftsman

The second NASCAR NEXTEL Pit Crew Challenge presented by Craftsman will take place in a new venue in 2006, moving to the new Charlotte Bobcats Arena Coordinates:

Current arenas in the National Basketball Association

Western Conference Eastern Conference
 in uptown Charlotte. The event, taking place at 7 p.m., Wednesday, May 17, is the only event of its kind officially sanctioned by NASCAR and pits the sport's favorite over-the-wall athletes against each other in several skills competitions to showcase their considerable talents.

General admission tickets for the event are available April 17 for $10. Fans can purchase at the Bobcats Arena Box Office at www.CharlotteBobcatsArena.com or by calling (800) 495-2295.

Participating teams will partake in Verb 1. partake in - be active in
participate, take part - share in something

2. partake in - have, give, or receive a share of; "We shared the cake"
partake, share
 open practice at Cabarrus Arena and Events Center throughout the month of May. The practices, which are open to the public, are May 8 from 2-6 p.m., and May 9 and 10 from 10 a.m. - 6 p.m.

NASCAR NEXTEL All-Star Content Available on Sprint Power Vision handsets

Exclusive NASCAR NEXTEL All-Star content will be available for the first time on multimedia Sprint Power Vision(SM) handsets beginning April 28. This channel will provide exclusive expert insight about the all-star event from racing legends such as Benny Parsons and Larry McReynolds. Additionally, pertinent information on several events around the NASCAR NEXTEL All-Star Challenge and NASCAR NEXTEL Pit Crew Challenge during all-star week will be available.

NASCAR NEXTEL All-Star Challenge Fan Vote

Fans will once again have a say in who should race in the event with the NASCAR NEXTEL All-Star Challenge Nextel Fan Vote. The NASCAR NEXTEL All-Star Challenge field currently consists of drivers who have won a points race in 2005 or 2006, and former NASCAR NEXTEL All-Star Challenge Champions who remain active. Fans will have the opportunity to vote in one driver among the top 50 in NASCAR NEXTEL Cup Series driver points standings who is not already in the NASCAR NEXTEL All-Star Challenge field. Voting will be available on all platforms by April 28 and can be completed via the following channels:
--  Sprint or Nextel phones

        --  Text "NASCAR" to 7777 on your Sprint or Nextel web-enabled
            phone and follow the received directions

    --  Trackside at The Nextel Experience

    --  Participating Sprint and Nextel retail locations

    --  Online at www.nascar.com

    --  Bass Pro Shops retail locations


Voting through a Sprint or Nextel handset allows fans to receive a free Mark Martin screensaver commemorating his 2005 NASCAR NEXTEL All-Star Challenge victory.

America's Most Wanted For the professional wrestling tag team, see .

For the United States FBI list of fugitives, see .
America's Most Wanted is a long-running TV show produced by 20th Century Fox.
 All Star presented by Nextel

For the second year, Sprint, Together with Nextel has partnered with "America's Most Wanted" to recognize first responders who go beyond the call of duty. AMW AMW America's Most Wanted (TV show)
AMW Air Mobility Wing
AMW Amphibious Warfare
AMW Ask Me Why (Beatles song)
AMW Angewandte Medienwissenschaft (German: Applied Media Studies) 
 All-Star presented by Nextel recognizes eight all-stars in eight weeks with one national winner, selected from the eight finalists, who will be announced by John Walsh on the May 20, 2006, FOX broadcast of "America's Most Wanted." The eight weekly all-stars will qualify as finalists in the vote for the national prize, which is $10,000 and an all-star weekend at the 2006 NASCAR NEXTEL All-Star Challenge.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of communications services bringing mobility to consumer, business and government customers. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks offering industry leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 12, 2006
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