England-Argentina No.1 With World Cup Viewers; Contest Draws Highest TV Audience During Week of June 3-9, But Home-Team Matches Prove More Popular with Local Viewers.Business & Entertainment Editors/Sports Writers NEW YORK--(BUSINESS WIRE)--June 20, 2002 England vs. Argentina proved to be the most popular match with FIFA FIFA International Association Football Federation [French Fédération Internationale de Football Association] FIFA n abbr (= Fédération Internationale de Football Association) → FIFA f World Cup viewers during the week of June 3-9, capturing the largest overall audience and placing within the top five most-watched matches in each of the 17 countries measured by Nielsen Media Research. (Note to Editors: In the U.S., next-day audience estimates for World Cup matches are available from Nielsen Media Research and from its clients.) According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. preliminary audience estimates, more than 36 million people in Nielsen's measured markets viewed the June 7 match - won by England, 1-0. Only France-Senegal, with 38 million viewers on May 31, drew a larger World Cup audience this year. The England-Argentina match, at Sapporo, Japan, grabbed the largest TV audience for the week in Australia, Canada, Finland, India, Indonesia, Malaysia, New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. , the Philippines, Singapore, Thailand and the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , among the Nielsen countries reporting results (see table below). The contest was also among the top five most-watched matches in China, Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , Ireland, South Africa South Africa, Afrikaans Suid-Afrika, officially Republic of South Africa, republic (2005 est. pop. 44,344,000), 471,442 sq mi (1,221,037 sq km), S Africa. , South Korea and Taiwan. In the United States, the match was seen by more than three million viewers, combined, when it was telecast live by ESPN ESPN Entertainment and Sports Programming Network 2 at 7:30 a.m. (U.S. Eastern time) and shown on tape delay by ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. at 1:30 p.m. that day. The combined audience surpassed the two million people who watched England vs. Sweden on June 2, and the USA vs. Portugal on June 5. Among Hispanic Hispanic Multiculture A person of Mexican, Puerto Rican, Cuban, Central or South American, or other Spanish culture or origin, regardless of race Social medicine Any of 17 major Latino subcultures, concentrated in California, Texas, Chicago, Miam, NY, and elsewhere viewers, Univision's live telecast of the England-Argentina match drew an audience of more than one million. Teams Draw Largest Audiences in Home Countries As popular as England-Argentina was with viewers, it was eclipsed by TV audiences in the home countries of teams competing for the World Cup. The largest single-country audience for the World Cup thus far was in South Korea, where a combined total of more than 14 million people saw the Korea Republic defeat Poland, 2-0, on June 4. The match, at Busan, South Korea, was carried simultaneously on three channels and, along with replay telecasts, captured a combined 56% of the country's potential viewing audience. Other teams to draw large audiences in their home countries include:
-- China - An estimated 10.7 million viewers in the country's 11 largest cities
(about 28% of the potential audience) watched Brazil defeat the People's
Republic of China, 4-0, on June 8 from Seogwipo, South Korea. This was the
largest single-game audience in China through June 9, surpassing the nine
million people who watched France vs. Senegal on May 31.
-- South Africa - Approximately 1.9 million people (14% of the potential
audience) saw South Africa defeat Slovenia, 1-0, at Daegu, South Korea. The
only match to draw a higher audience in South Africa (through June 9) was the
June 2 Paraguay vs. South Africa contest, watched by two million people.
-- Ireland - An estimated 726,000 people (20% of the potential audience) tuned
in as Ireland battled Germany to a 1-1 draw in Ibaraki, Japan, on June 5. This
audience was second to the 786,000 who watched Ireland vs. Cameroon on June 1.
Highest World Cup Audiences (by Country), Week of June 3-9
Country Gross Gross Match (Date/Kickoff Time(b))
(Ranked by Audience Rating(a)
Audience) (Persons)
South Korea 14,366,000 56 Poland/South Korea (4 June/8:30 PM)
China 10,693,000 28 Brazil/China (8 June/8:30 PM)
Thailand 7,227,000 13 Argentina/England (7 June/8:30 PM)
Indonesia 4,846,000 17 Argentina/England (7 June/8:30 PM)
USA 3,036,000 1 Argentina/England (7 June/8:30 PM)
Malaysia 2,754,000 19 Argentina/England (7 June/8:30 PM)
Brazil/China (8 June/8:30 PM)
South Africa 1,943,000 14 Slovenia/South Africa (8 June/3:30 PM)
India 1,353,000 2 Argentina/England (7 June/8:30 PM)
Canada 1,164,000 4 Argentina/England (7 June/8:30 PM)
Ireland 726,000 20 Germany/Ireland (5 June/8:30 PM)
Hong Kong 537,000 8 Brazil/China (8 June/8:30 PM)
Australia (c) 531,000 9 Argentina/England (7 June/8:30 PM)
Finland 424,000 9 Argentina/England (7 June/8:30 PM)
Taiwan 445,000 2 France/Uruguay (6 June/8:30 PM)
Singapore 206,000 16 Argentina/England (7 June/8:30 PM)
New Zealand 76,000 2 Argentina/England (7 June/8:30 PM)
Philippines 36,000 <1 Argentina/England (7 June/8:30 PM)
(a) Gross rating is a percentage of the total measured population (b) Kickoff times are local times in Japan and South Korea (c) Includes only regional TV audiences (outside of major metropolitan areas) About Nielsen Media Research Nielsen Media Research is the leading provider of television audience measurement and related services, worldwide. In the United States, Nielsen's National People Meter The People Meter is a device and system used by Nielsen Media Research in the USA to allow a relatively passive measurement of the viewing habits of TV and cable audiences. The people meter was invented by a British company called Audits of Great Britain, or AGB for short. service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language Spanish language, member of the Romance group of the Italic subfamily of the Indo-European family of languages (see Romance languages). The official language of Spain and 19 Latin American nations, Spanish is spoken as a first language by about 330 million persons networks, and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects, and Spanish language stations in each of the 210 television markets in the U.S., including electronic metered service in 55 markets. Nielsen Media Research is active in 40 countries worldwide, offering television and radio audience measurement, print readership read·er·ship n. 1. The readers of a publication considered as a group. 2. Chiefly British The office of a reader at a university. and customized media research services. Nielsen Media Research also provides competitive advertising intelligence information through Nielsen Monitor-Plus both in the U.S. and in 30 markets worldwide. Through a network of affiliates, coverage is extended to more than 70 countries, representing 85% of the world's advertising spending. In addition, Nielsen collects Internet usage and advertising information through Nielsen//NetRatings. More information is available at www.nielsenmedia.com. Nielsen Media Research is part of the VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User Media Measurement & Information Group, a global leader in information services See Information Systems. for the media and entertainment industries. The Group serves the information and marketing needs of television and radio broadcasters, advertisers, agencies, media planners Media Planner is a job title in an advertising agency responsible for selecting media for advertisement placement on behalf of their clients. The main aim of a Media Planner is to assist their client in achieving business objectives through their advertising budgets by recommending , music companies, publishers, motion-picture studios, distributors and exhibitors, and the Internet industry. VNU is active in more than 100 countries, spread across all continents. VNU employs more than 38,000 people and has annual revenues of more than EUR EUR In currencies, this is the abbreviation for the Euro. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 4.3 billion. For more, visit www.vnu.com. |
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