Engage to Provide Ad Software to Leading International Internet Media Company; StarMedia Deal is Latest in Series of Engage Software Wins.Business/Technology Editors ANDOVER, Mass.--(BUSINESS WIRE)--April 12, 2001 Engage, Inc. (Nasdaq: ENGA), a leading enterprise marketing software and interactive media company and a majority-owned operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc. (Nasdaq: CMGI), today announced that StarMedia Network, Inc., the leading Internet media company for Spanish- and Portuguese-speaking audiences worldwide, has signed an agreement to license Engage's AdManager across select StarMedia properties to deliver targeted ad campaigns to its 27 million unique users. The announcement is one of several recent Engage software wins, including major deals with L.L. Bean, iWon and Airtours. Yesterday, Engage announced that Fujifilm is using Engage software for its major ebusiness initiative, myfujifilm.com, debuting this week at Seybold Boston. "Engage's AdManager technology builds on our existing ability to provide our advertisers with targeted and measurable solutions to reach their consumers," said Milton Diaz, Vice President, Engineering, StarMedia Network. Engage's AdManager is a powerful ad management solution that manages all of a site's advertising initiatives, including targeting, measurement, and reporting. Its flexible targeting capability gives publishers more ways to creatively package their sites. And, with real-time reporting capability, Web sites can get up-to-date information on inventory, campaign delivery, and click-through rates The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed . "Top Web sites are using AdManager because it allows them to increase their advertising potential and maximize their revenues," said Tony Nuzzo, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Engage. "We are extremely pleased to be working with the Internet's leading Spanish and Portuguese language Portuguese language, member of the Romance group of the Italic subfamily of the Indo-European family of languages (see Romance languages). It is the mother tongue of about 170 million people, chiefly in Portugal and the Portuguese islands in the Atlantic (11 million media company." About StarMedia Network, Inc. StarMedia Network empowers and connects Spanish- and Portuguese-speaking users through the Internet, enhancing the lives of its 27 million unique users. StarMedia Network is the leading Internet media company in the Spanish- and Portuguese-speaking world. The Company has operations in Argentina, Brazil, Chile, Colombia, Mexico, Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. , Spain, Uruguay, Venezuela, and throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . About Engage(R) Engage, Inc. (Nasdaq: ENGA) is a leading enterprise marketing software and interactive media company. A majority-owned operating company operating company A business that engages in transactions with outsiders. of CMGI, Inc. (Nasdaq: CMGI), Engage enables companies to harness the power of interactive marketing to create more loyal customers, maximize revenue, and increase their brand's visibility and recognition. Based in Andover, Massachusetts, Engage has European headquarters in London and offices worldwide. For more information on Engage please call 877-U-ENGAGE or visit www.engage.com. |
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