Engage and neoButler Form Strategic Alliance.

Business Editors/High Tech Writers

RESEARCH TRIANGLE PARK, N.C. and ANDOVER, Mass.--(BUSINESS WIRE)--June 12, 2000--

Web-wide Personalization Alliance Intended to Deliver

Immediate Revenues for Business Customers

neoButler, Inc. the pioneer in Web-wide personalization, and Engage, Inc. (NASDAQ: ENGA), the leading provider of next generation online marketing solutions, today announced a strategic alliance designed to extend personalized advertising and dynamic media through neoButler's Web-wide personalization architecture.

Under the terms of the agreement, neoButler will integrate Engage Media's Audience Profile-targeted campaigns into its Web-wide personalization service. Effective immediately, Engage Media will sell and deliver advertising for neoButler and its portfolio of business customers. Engage Media's Audience Profile-targeted campaigns give businesses access to more complete behavior-driven information that precisely matches products and services to users' interests. The combined service offering will allow e-tailers, content sites and ISPs to target and extend their branding and advertising to users Web-wide.

"This alliance extends marketers' ability to target prospects and customers whenever and wherever they go online through neoButler's unique Web-wide personalization architecture," said Lyn Chitow Oakes, executive vice president and general manager, Engage Media. "An `Engage-enabled' neoButler gives business customers not only delivery of very targeted media to highly qualified eyeballs, it provides persistency, something you don't get with point solutions and site-limited models." The combination of neoButler's client-side personalization and Engage Media's profile-driven advertising provides an opportunity for Internet properties to monetize their business. Businesses who license the neoButler service have real estate available that will now be accessible to Engage Media's Audience Profiles, Branding, and Awareness solutions, offering a new high-value source of revenues. "We are delighted to have Engage, the recognized leader in the area of online marketing, working with neoButler. They will benefit from even more targeted profiles that span the Net and the means to deliver their media on a pan-Web basis," said Lisa Phillips, Vice President of Business Development at neoButler. "Our customers will have access to high-impact, high value advertising and the potential to achieve greater ROI."

About Engage(R)

Engage, Inc. (Nasdaq: ENGA) is the leading provider of next generation online marketing solutions and a majority-owned operating company of CMGI, Inc. Based in Andover, Mass., Engage helps marketers target online audiences and convert them into loyal customers. Engage has European headquarters in London and offices worldwide. For more information on Engage, please visit www.engage.com.

Engage is a registered trademark of Engage, Inc. All other products and services mentioned may be trademarks or service marks of their respective owners.

About neoButler

neoButler Inc. provides a Web-wide personalization service that enhances customer acquisition and retention by extending a business's brand, personalized content and services to its customers, no matter where they go online. Through neoButler's Web-wide personalization architecture, business partners can generate a positive return on investment within 90 days by delivering personalized content and time-saving features that ease Internet navigation for their customers. For more information visit neoButler Inc. at http://www.neoButler.com/aboutus.html

Engage Statement Under the Private Securities Litigation Reform Act 

This press release includes forward-looking information. All statements other than statements of historical fact, including without limitation, those with respect to Engage's objectives, plans and strategies set forth herein are forward-looking statements. These forward-looking statements are subject to a number of risks and uncertainties which could cause Engage's future results of operations to differ materially from those anticipated, and other risks detailed in Engage's 1999 Annual Report on Form 10-K and from time to time in Engage's other reports filed with the SEC.

(c)2000 neoButler, Inc.