Engage and Total Sports Team Up to Deliver Targeted and Measurable Advertising Campaign Solutions to Marketers.

Business Editors

RALEIGH, N.C.--(BUSINESS WIRE)--Aug. 29, 2000

Total Sports to License Engage AdBureau, Hit Grand Slam With Targeted

Ads to Over 100 of the Web's Top Sports Sites

Even online marketers are catching sports fever this year. Engage Enabling Technologies, a leading provider of advertising, profiling and advanced media technologies, and division of Engage, Inc., (Nasdaq: ENGA), today announced a deal that would provide marketers with a solution that will create more targeted, effective online campaigns on some of the hottest sports sites on the Web.

Total Sports has licensed Engage AdBureau, a turnkey, outsourced solution that helps Web sites manage the scheduling, targeting, delivery and reporting of Internet advertising.

Under the terms of the agreement, Total Sports will license Engage AdBureau and will use it to manage online advertising programs across over 100 sites in the Total Sports network, including TotalBaseball.com, Golf.com, TotalCollegeSports.com, TotalHockey.com and TotalSportFishing.com .

Engage AdBureau will aid Total Sports in the delivery and reporting of ads, ensuring that all of their online marketing campaigns achieve the maximum return on investment. AdBureau, which recently announced that the number of ad impressions it is serving has jumped 800% in the past year, provides organizations with an outsourced solution that enables sites to maximize their Internet investment and marketers to increase the effectiveness of their targeting. Using AdBureau, Total Sports will be able to take advantage of the robust set of Engage offerings, including Engage Media's audience profiles solutions that utilize behavior profiling based on Engage Knowledge, a database of over 70 million anonymous user profiles. AdBureau provides the ideal alternative to organizations wanting to outsource ad management, yet maintain control over advertising sales.

"Total Sports is committed to offering our viewers an online sports experience that is second-to-none," said Colin Boatwright, chief technology officer for Total Sports. "Now, we are offering our advertisers a similar experience in that they can connect with their audiences on a more personalized, unique level. With its ability to get the most out of campaigns through measuring, targeting and delivering ads, we believe that Engage AdBureau will help us do this like no other tool available."

"Who says you need to show an ad for baseball gloves on a baseball site?" asked Kimo Kong, general manager, Engage Enabling Technologies. "People's tastes are more varied than that. With an outsourced, flexible solution such as AdBureau, Total Sports will be able to allow their advertisers to get to know these varied tastes and target their ads more effectively, increasing the value of ad space on Total Sports' sites."

About Total Sports

Total Sports is a leader in developing and marketing technology and content-based solutions for sports rights holders, media companies and companies involved in sports as a core piece of their strategy. These custom solutions range from providing and licensing innovative content for existing websites, to creating and managing a client's complete digital presence, to the total integration of all aspects of an organization's digital needs. For more information on Total Sports, please visit http://www.totalsports.net .

About Engage Enabling Technologies:

Engage Enabling Technologies, a division of Engage, provides advertising management, profiling technology and services to online businesses. The division has helped over 400 businesses transform the way they achieve their goals, and is comprised of three core profiling and advertising solutions: Engage ProfileServer, Engage AdManager and Engage AdBureau. ProfileServer allows sites to create data assets and generate custom programs that meet the needs of both customers and visitors. AdManager and AdBureau enable online publishers to deliver integrated campaigns across multiple media types, including banner and streaming ads, enhanced TV, wireless and other offline devices. Engage Enabling Technologies is headquartered in Raleigh, North Carolina. For more information, please visit http://www.engage.com/eet or call 919/872-7755 or 877-U-ENGAGE.

About Engage(R)

Engage, Inc. (Nasdaq: ENGA), a results-oriented online marketing company and a majority owned operating company of CMGI, Inc., provides marketers with media, analysis and technology solutions. Engage's five business divisions, Engage AdKnowledge, Engage Business Media, Engage Enabling Technologies, Engage I/PRO, and Engage Media, combine innovative technology and marketing expertise to help online marketers maximize ROI. Based in Andover, Massachusetts, Engage has European headquarters in London and offices worldwide. For more information on Engage and its divisions please call 877-U-ENGAGE or visit http://www.engage.com .

Engage is a registered trademark of Engage, Inc. All other products and services mentioned may be trademarks or service marks of their respective owners.

Engage Statement Under the Private Securities Litigation Reform Act 

This press release includes forward-looking information. All statements other than statements of historical fact, including without limitation, those with respect to Engage's objectives, plans and strategies set forth herein are forward-looking statements. These forward-looking statements are subject to a number of risks and uncertainties which could cause Engage's future results of operations to differ materially from those anticipated, and other risks detailed in Engage's 1999 Annual Report on Form 10-K and from time to time in Engage's other reports filed with the SEC.