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Engage and Sun Microsystems Leverage iForce Initiative to Build, Test and Deliver Advertising, Marketing and Promotion Solutions to Leading Retailers Worldwide.


Business Editors/High-Tech Writers

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 Annual Convention

NEW YORK--(BUSINESS WIRE)--Jan. 13, 2003

Solution Helps Retailers Realize Return on Investment With

Lower Total Cost of Ownership

Engage, Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
: ENGA) is teaming with Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982.  through Sun's iForce[sm] Initiative to deliver Engage's integrated enterprise AMP solution together with the Sun[tm] Open Net Environment (Sun ONE[tm]) platform. This advertising, marketing and promotion (AMP) solution is specifically designed to support the retail sector by helping companies manage, automate To turn a set of manual steps into an operation that goes by itself. See automation.  and streamline the production processes for their corporate and in-store advertising, marketing and promotion materials. This solution has already been deployed at:
-- One of the nation's top three catalog companies to help manage the overall production of hundreds of its specialized catalogs, as well as manage and repurpose the thousands of text and graphic assets that comprise each catalog, including product descriptions, sizes, colors, and order numbers.

-- A leading national retail outlet to produce all of its weekly newspaper inserts and in-store flyers, ultimately helping them to capitalize on its highly aggressive growth strategy by quickly communicating promotions to those new local markets via multiple marketing channels.

-- A multi-billion dollar 250+ store grocery chain to automate ad production, eliminate redundancies and streamline workflow allowing them increased advertising and circular output through highly effective target versions for complex multilingual market regions.


By pre-testing solution integration in advance, and making it available for additional customer proof-of-concept engagements through Sun's global network of iForce Centers, Engage and Sun are driving down costs and speeding solution time-to-deployment to help enhance return on investment.

"Engage has been utilizing the Sun platform since our company's inception in 1994, and we are very pleased to add this offering as the next tier to our already strong relationship," said Robert Napolitano, vice president of Strategic Alliances, Engage, Inc. "We continually look for new ways to help retailers implement scalable and robust enterprise solutions that meet the ever-changing needs of the marketplace and we are very pleased to have Sun as part of our strong alliance portfolio, and for Engage to be a part of Sun's iForce partner community."

"This solution provides a compelling value proposition to catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. , direct marketing and retailers to help them realize time-to-market advantages through more efficient promotional planning," said Bob DeLaney This article is about politician. For the basketball referee, see Bob Delaney (basketball referee).

Bob Delaney is a politician in Ontario, Canada.
, director, Worldwide Retail Industry Solutions, Sun Microsystems, Inc. "Engage software applications, combined with the Sun ONE platform running on high-performance Sun Enterprise servers, provide the retail industry with one of the most reliable and scalable AMP solutions available today."

The solution is available immediately by contacting an authorized au·thor·ize  
tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es
1. To grant authority or power to.

2. To give permission for; sanction:
 Engage sales representative. Additional details about the solution can be found by visiting the web at http://www.engage.com/.

About the iForce Initiative

The iForce initiative is the program that brings together under one umbrella Sun systems, software, services and best-in-class iForce partners to create and deliver customer-driven solutions that enable our customers to leverage the network to improve their business processes. By establishing its iForce community, and basing it on three values Sun has held since its inception - open interfaces, enabling network computing Storing and/or running applications in servers in a network. See cloud computing and network computer. , and featuring a collaborative industry partnering model that leverages the core competencies A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
  1. It provides customer benefits
  2. It is hard for competitors to imitate
  3. It can be leveraged widely to many products and markets.
 of global solution and service providers to complement its own platform offering - Sun is able to help its customers improve time to market with its tested, proven integratable, easy-to-deploy iForce Solutions.

About Engage, Inc.

Engage, Inc. (OTCBB: ENGA) is a leading provider of advertising, marketing and promotion (AMP) software solutions. Engage's digital asset management and workflow automation See workflow.  software enables the creation, production and delivery of marketing and advertising content more quickly and efficiently, increasing time-to-market advantages, boosting productivity and ultimately driving higher ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  from marketing programs and advertising campaigns. A publicly owned Publicly owned can refer to:
  • Public company, a company which is permitted to offer its securities (stock, bonds, etc.) for sale to the general public, typically through a stock exchange
  • Public ownership, of government-owned corporations
 company, Engage is headquartered in Andover, Massachusetts, with European headquarters in London and offices worldwide. For more information on Engage, please call 877-U ENGAGE or visit http://www.engage.com.

About Sun Microsystems

Since its inception in 1982, a singular vision -- "The Network Is The Computer[tm]" -- has propelled Sun Microsystems, Inc. (Nasdaq: SUNW SUNW Sun Microsystems, Inc (former stock symbol; now JAVA)
SUNW Stanford University Network Workstation (Sun Microsystems, Inc) 
) to its position as a leading provider of industrial-strength hardware, software and services that make the Net work. Sun can be found in more than 100 countries and on the World Wide Web at http://sun.com.

Sun, Sun Microsystems, the Sun logo, iForce, Solaris, Sun Enterprise, Sun StorEdge, Java and The Network Is The Computer are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and other countries.

Engage and Engage for Retailers are trademarks or registered trademarks of Engage, Inc. Other product names mentioned herein may be trademarks and/or registered trademarks of their respective owners.

Information Regarding Forward-Looking Statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 

This press release contains forward-looking statements. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements and include statements that our solution will help companies manage, automate and streamline the production processes for their corporate and in-store advertising, marketing and promotion materials. Such statements are based on our current expectations and are subject to a number of factors and uncertainties which could cause actual results to differ materially from those described in the forward-looking statements. Such factors and uncertainties include, but are not limited to, the risks discussed in Engage's Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the fiscal year ended July 31, 2002. Forward-looking statements speak only as of the date they are made, and we undertake no duty or obligation to update any forward-looking statements in light of new information or future events, unless required by law.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jan 13, 2003
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