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Engage and Speedera Team to Deliver Competitive Outsourced Ad Management Services; Speedera's Content Delivery Services Enhance Ad Performance for Engage AdBureau Customers.


Business/Technology Editors

ANDOVER, Mass.--(BUSINESS WIRE)--April 29, 2002

Engage, Inc. (Nasdaq: ENGA), a leading provider of software solutions and services for advertisers, marketers and publishers, today announced a strategic relationship with Speedera Networks, a top-tier global provider of content delivery services See CDN. , to deliver enterprise-class, cost-effective, outsourced ad management services for Engage AdBureau customers.

Engage used Keynote Web Site Perspective(TM) for six weeks ending March 31, 2002 to collect data on its delivery speed of online advertisements. Analysis of that data by Engage demonstrated that AdBureau had doubled, and in some cases tripled its delivery speed compared to delivery speed prior to teaming with Speedera. All AdBureau customers benefit from Engage's Speedera-enhanced ad management services.

"As the Internet's largest commercial real estate listing service, we require accurate and speedy delivery of Web content for our large volumes of visitors," said Armen Aghaian, Manager of Technology Operations for LoopNet. "We depend on Engage AdBureau for reliable Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads.  services to help us effectively manage and maintain our network of advertisers. One of the reasons we continue to deploy AdBureau software is Engage's continued effort to enhance its service offerings to meet our growing needs and the evolving needs of the greater market place. By forming a strategic relationship with Speedera, Engage continues to prove its commitment to providing enterprise-class ad serving solutions."

The strategic relationship between Engage and Speedera enables Engage to utilize Speedera's technology to better serve its customers by allowing the company to more efficiently serve ads and diminish errors and latency caused by Internet congestion The condition of a network when there is not enough bandwidth to support the current traffic load.

congestion - When the offered load of a data communication path exceeds the capacity.
 and by the massive graphics often associated with Internet advertisements.

"Our relationship with Engage further demonstrates our dedication to helping e-businesses maintain peak performance and reliability regardless of traffic loads and user location," said Cameron Lorentz, vice president of sales for Speedera Networks. "Our deployment of a global edge delivery network enables faster and more reliable delivery of advertisements for AdBureau customers, while providing them with a competitive edge as they contend with this challenging economic environment."

Engage AdBureau is a cost-effective outsourced ad management solution with a flexible pricing plan that puts publishers in control of their monthly bills throughout the life of their contract. Engage offers robust functionality, such as real-time, advanced campaign reporting Campaign Reporting

The Cost Per Acquisition or Cost Per Action, is a form of buying advertisements where an advertiser pays only when an action has occurred. The action could be a purchase being made, a form being filled out, etc.
; automatic, intelligent campaign delivery; and comprehensive inventory management, giving publishers the ability to reduce costs without sacrificing other capabilities. Hosted at a state-of-the art Private Network Access Point (P-NAP) facility, AdBureau is fully redundant and load balanced so that interactive publishers can count on virtually uninterrupted ad serving for their businesses.

Speedera's Content Delivery Network (CDN (Content Delivery Network) A system of distributed content on a large intranet or the public Internet in which copies of content are replicated and cached throughout the network. ) is one of the two largest in the world with connectivity to over 1000 carrier backbones and with points of presence in the Americas, Europe and the Asia-Pacific region. Speedera's network is rated as the fastest CDN by independent third party tests and recently won the 2002 "Best Internet Facilitation Product or Service" award from the Software & Information Industry Association (SIIA (Software & Information Industry Association, Washington, DC, www.siia.net) A trade organization devoted to the health and welfare of the software and digital content industry by providing support in government relations, business development, education and intellectual property ).

About Speedera Networks

Speedera Networks, Inc. is a leading global provider of award-winning Internet services for reducing costs and improving enterprises' Web presence through superior performance, quality, availability, scalability and security. The company's edge delivery network is deployed in the Americas, Europe and the Asia-Pacific region, with connectivity to over 1000 carrier networks. Speedera's SpeedSuite services include a comprehensive set of next generation streaming, content delivery, failover, global load balancing The fine tuning of a computer system, network or disk subsystem in order to more evenly distribute the data and/or processing across available resources. For example, in clustering, load balancing might distribute the incoming transactions evenly to all servers, or it might redirect them , security and management services, all based on a common global traffic management infrastructure. The company's customers and partners include Global 2000 companies, service providers, Web hosting Making a Web site available on the Internet. Many ISPs host a few personal Web pages for an individual at no additional cost above the monthly service fee, but the address is subordinate to the ISP; for example, www.friendlyisp.com/pat_smith.  providers and other organizations worldwide. The company's investors include Banc of America Securities LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, Continuum Group Ltd, Deutsche Bank Deutsche Bank AG (IPA: /'dɔɪ.tʃə/[1]) (ISIN: DE0005140008, NYSE: DB) (English: German Bank  AG, Hewlett-Packard Company, Oracle, and Trinity Ventures, among others. Speedera Networks is located at 4800 Great America Great America is a name shared by two American amusement parks opened by the Marriott Corporation in 1976.

Both parks are now under different ownership and are known as:
  • Great America (California) - Santa Clara, California, now owned by Cedar Fair.
 Parkway, Santa Clara Santa Clara, city, Cuba
Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba.
, CA, USA 95054-1227. For more information about Speedera, please call +1 408-970-1500, visit http://www.speedera.com or email info@speedera.com.

About Engage, Inc.

Engage, Inc. (Nasdaq: ENGA) is a leading provider of software solutions and services for advertisers, marketers and publishers. Engage's digital asset management and workflow automation software enables the creation, production and delivery of marketing and advertising content more quickly and efficiently, increasing time-to-market advantages, boosting productivity and ultimately driving higher ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  from marketing programs and advertising campaigns. The Company's Internet ad management business platform powers the effective and efficient design and delivery of online campaigns for web publishers who are competing for advertising revenue in a rapidly evolving medium.

A majority-owned operating company operating company

A business that engages in transactions with outsiders.
 of CMGI CMGI Commonly Maintained Grounds Infrastructures
CMGI College Marketing Group Information (Services) 
, Inc. (Nasdaq: CMGI), Engage is headquartered in Andover, Massachusetts, with European headquarters in London and offices worldwide. For more information on Engage, please call 877-U ENGAGE or visit www.engage.com.

Engage Inc. and AdBureau are trademarks of Engage Inc. Other product names mentioned herein may be trademarks and/or registered trademarks of their respective owners.

Statement Under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  

This press release includes forward-looking statements about us, including statements that our AdBureau solution will provide our customers with a competitive advantage. These forward-looking statements are based on information available to us as of the date of this press release, and not as of any subsequent date, and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. For example, advertisers using our software products may fail to realize the intended benefits of cost savings and efficiency enhancements. Other risks that could affect us include our ability to reduce expenses and to increase sales of our product offerings, the impact of competition within our industry, our ability to enter into additional strategic relationships, and other risks detailed in our 2001 Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 and from time to time in our other reports filed with the SEC. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if the information available to us with respect to the subject of any forward-looking statement changes.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Apr 29, 2002
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