Engage and Pacific Access Strategic Alliance Creates Leading Australian Online Media Business; Engage Signs Telstra Subsidiary as Exclusive Reseller in Australia.Business/Technology Editors ANDOVER, Mass.--(BUSINESS WIRE)--May 8, 2001 Engage Inc. (Nasdaq: ENGA), a leading enterprise marketing software and interactive media company and a majority-owned operating company operating company A business that engages in transactions with outsiders. of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc. (Nasdaq: CMGI), today announced it has formed a strategic alliance with Pacific Access Pty Ltd PTY LTD Propriety Limited (company structure in Australia) ., a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Telstra Corporation (ASX ASX See: Australian Stock Exchange : TLS (1) (Transport Layer Security) A security protocol from the IETF that is based on the Secure Sockets Layer (SSL) 3.0 protocol developed by Netscape. TLS uses digital certificates to authenticate the user as well as authenticate the network (in a wireless ) and a leading Australian advertising, contact, location and e-business solutions company. Pursuant to this alliance, Pacific Access will be the exclusive reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. of the Engage Media online advertising network products and services in Australia. "Engage is pleased to enter into this agreement with Pacific Access and to expand Engage's reach and offering in Australia," said Tony Nuzzo, Engage CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "We look forward to deepening our relationship with Pacific Access and exploring new joint business opportunities in Australia and Asia." Under the agreement, Pacific Access will manage Engage Australia's online media business. The alliance creates an Australian online advertising business with a number of high profile brands, significant reach and highly sophisticated optimization and targeting capabilities. Engage Australia will continue to market and manage its software division in Australia. "This alliance represented an excellent growth opportunity for Pacific Access," said Andrew Day, CEO, Pacific Access. "From expanding our online business and further extending revenue streams to creating new business opportunities beyond print directories, our alliance with Engage allows us to broaden our offerings and customer base beyond our traditional small to mid-size enterprise market to large corporations." With over 52%(1) online audience reach globally, Engage is one of the largest online media networks. Representing sites worldwide, Engage products and services meet marketers' objectives -- whether branding, reach, response or retargeting campaigns. About Pacific Access Pacific Access is a leading Australian advertising, contact, location and e-business solutions company. It provides print, voice and online products and services to nearly 400,000 customers nationally. As a national, wholly-owned Telstra subsidiary, Pacific Access manages two of Australia's leading brands, Yellow Pages(R) and White Pages(TM), along with the interactive mapping and guidance brand, Whereis(TM), and one of Australia's premier Internet search engines, GOeureka(TM). About Engage(R) Engage, Inc. (Nasdaq: ENGA) is a leading enterprise marketing software and interactive media company. A majority-owned operating company of CMGI (Nasdaq: CMGI), Engage enables companies to harness the power of interactive marketing to create more loyal customers, maximize revenue, and increase brand visibility and recognition. Based in Andover, Massachusetts, Engage has European headquarters in London and offices worldwide. For more information on Engage please call 877-U-ENGAGE or visit www.engage.com. (1) Actual Reach number as calculated by Jupiter MediaMetrix, December 2000. Statement Under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and This press release includes forward-looking information. All statements other than statements of historical fact are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. . These forward-looking statements are subject to a number of risks and uncertainties that could cause Engage's future results of operations to differ materially from those anticipated. These risks include the growth in online advertising, Engage's ability to increase sales of its software and media offerings, the impact of competition within its industry, its ability to enter into additional strategic relationships, and other risks detailed in Engage's 2000 Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and from time to time in Engage's other reports filed with the SEC. |
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