Engage and AccessVia Announce Next-Generation Promotional In-Store Solution; Joint Demonstration To Be Featured at FMI February 23-25.

Business Editors/High-Tech Writers

ANDOVER, Mass.--(BUSINESS WIRE)--Feb. 19, 2003

Engage, Inc. (OTCBB: ENGA), a leading provider of advertising, marketing, and promotion (AMP) software solutions, and AccessVia, Inc., a leader in retail sign printing and multi-channel retail display solutions, today announced a Joint Marketing Agreement. As part of the agreement, Engage and AccessVia are pleased to introduce their first joint technology offering that will enable the delivery of targeted consumer point-of-purchase messaging in the retail setting. The solution combines Engage for Retailers technology along with AccessVia Web dSignShop and will be launched at the Food Marketing Institute (FMI) Marketechnics show in Dallas, Texas. The demonstration will be shown in the Engage and AccessVia booths throughout the show.

Engage for Retailers is designed to enable effective management of complex advertising, marketing and promotion campaigns, increase versioning capability, and streamline operations. When integrated with AccessVia Web dSignShop, the solution provides retail outlets with the opportunity to deploy personalized and time-sensitive promotions via signs, shelf-talkers and kiosks to consumers while they are shopping in the store. The joint solution bridges the gap between traditional mass audience advertising and in-store point-of-purchase (POP) marketing vehicles. Together, Engage and AccessVia will give retailers the tools to leverage their creative expertise and enterprise digital assets to increase the impact of customer messaging at the most critical time--the point of purchase.

The products will be featured at Marketechnics in a joint demonstration that will show the solution in practical application, including the ability to individualize brand inflection, re-purpose content for a variety of in-store customer-facing vehicles, and take advantage of real-time changes to promotions and content. Visitors to the Engage booth (#2463) will generate on-the-spot flyers to demonstrate the ease of executing last-minute changes to in-store promotional vehicles. In the AccessVia booth (#2032) visitors will print signs that reflect changes made when generating the flyers in the Engage booth.

"This application solution represents a milestone in retail marketing and will pave the way for future collaborative initiatives between retailers and product suppliers," states John Barone, President and COO of Engage. "Together, Engage and AccessVia are introducing significant efficiencies in the creative process, enabling retailers to reduce costs, ensuring consistency of message and brand value, improving the quality of in-store vehicles, and enabling retailers to reach the customer at the most critical point - the point at which the final purchase decision is made."

"Through this collaboration, AccessVia and Engage will extend our best-in-class offering to enable management of all customer touchpoints through one consistent platform and toolset," said Dean A. Sleeper, AccessVia CEO. "Together we will provide retailers with tools to execute an entirely new level of coordinated promotion, analyze all of the factors that contribute to sales performance, and then fine tune future campaigns to take advantage of that learning."

About Engage, Inc.

Engage, Inc. (OTCBB: ENGA) is a leading provider of advertising, marketing and promotion (AMP) software solutions. Engage's digital asset management and workflow automation software enables the creation, production and delivery of marketing and advertising content more quickly and efficiently, increasing time-to-market advantages, boosting productivity and ultimately driving higher ROI from marketing programs and advertising campaigns. Engage is headquartered in Andover, Massachusetts, with European headquarters in London. Engage customers include Meijer, L.L.Bean, H.E.Butt Grocery, Albertsons, Kohls and Sharper Image. For more information on Engage, please call 877-U ENGAGE or visit http://www.engage.com.

Engage is a trademark of Engage, Inc. Other product names mentioned herein may be trademarks and/or registered trademarks of their respective owners.

About AccessVia

With AccessVia solutions, the nation's leading retailers transform the information in their product databases and use it in creative ways to communicate with their customers. AccessVia technologies enable automated consumer messaging, allowing retailers to reach buyers in stores, at kiosks, on the Web, by e-mail, via wireless devices--wherever they are. AccessVia systems are built on a flexible architecture that allows retailers to extract data with precision, automate its presentation, and then communicate it artfully to a variety of purchase environments. Fortune 500 companies at over 25,000 stores reach their customers daily with AccessVia solutions. AccessVia's customers include Staples, Safeway, Walgreens, SUPERVALU, Target, Bed Bath & Beyond, PETCO, Canadian Tire, The Sports Authority, and Wawa. For more information, visit http://www.accessvia.com

Statement Under the Private Securities Litigation Reform Act 

This press release includes forward-looking statements about us, including statements regarding the benefits customers will derive from using the joint technology offering from Engage and AccessVia. These forward-looking statements are based on information available to us as of the date of this press release, and not as of any subsequent date, and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. For example, marketers using our software products may fail to realize the intended benefits of cost savings and efficiency enhancements. Other risks that could affect us include our ability to reduce expenses and to increase sales of our product offerings, the impact of competition within our industry, our ability to enter into additional strategic relationships, and other risks detailed in our Annual Report on Form 10-K for the fiscal year ended July 31, 2002. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if the information available to us with respect to the subject of any forward-looking statement changes.