Engage Unveils Engage for Retailers at Retail Systems and Announces General Availability of ContentServer Version 7.0.Business/Technology Editors Retail Systems Booth # 1035 Retail Advertising Production Solution Designed to Facilitate Shorter Production Cycles, Organizational Efficiencies and Faster Delivery of Promotions Engage, Inc. (Nasdaq: ENGA), a leading provider of software solutions and services for advertisers, marketers and publishers, today announced the unveiling of Engage for Retailers at Retail Systems (Booth #1035), June 24-27, 2002 in Chicago, IL and the general availability of the solution's platform technology, ContentServer, version 7.0. The introduction of Engage's packaged advertising production solutions tailored for specific vertical markets, including Engage for Retailers, Engage for Corporations, Engage for Newspapers and Engage for Agencies, are designed to meet customer and market requests for faster deployment cycles and faster realization on ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . Built on Engage's flagship ContentServer digital asset management and workflow automation See workflow. platform, Engage for Retailers is designed for retailers and catalogers to streamline the creation, approval, production and repurposing of advertising and other marketing promotions, thereby increasing productivity and enabling faster delivery of marketing programs and advertising campaigns. New features and functionality of ContentServer 7.0 include out-of-the-box capabilities such as enterprise search and retrieval, and integration with third-party applications using technology including XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. , designed to speed the creation, production and delivery of advertising and promotional content. "Today's retailers are looking to reduce the time and cost to deploy enterprise solutions that integrate with legacy systems and new solutions," said Christopher Cuddy cud·dy 1 n. pl. cud·dies 1. Nautical A small cabin or the cook's galley on a ship. 2. A small room, cupboard, or closet. [Origin unknown. , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Engage. "With the introduction of ContentServer 7.0, we're pleased to demonstrate our commitment to faster deployment and earlier realization of investments." The Engage advertising production system is designed to boost productivity by integrating with other pre-press publishing software and services, such as Adobe adobe (ədō`bē): see rammed earth. adobe Handmade sun-dried bricks formed from a mixture of heavy clay and straw found in arid regions. (R) Acrobat Document exchange software from Adobe that allows documents to be displayed and printed the same on every computer. The Acrobat system created the Portable Document Format (PDF), which is widely used in commercial printing and on the Web. See PDF. , Adobe(R) Distiller Server, Adobe(R) InDesign(TM), Adobe(R) Photoshop(TM), AP AdSEND, Multi-Ad Creator(R), and QuarkXPress(TM). Engage advertising production solutions are now available with integrated ContentServer 7.0. About Engage, Inc. Engage, Inc. (Nasdaq: ENGA) is a leading provider of software solutions and services for advertisers, marketers and publishers. Engage's digital asset management and workflow automation software enables the creation, production and delivery of marketing and advertising content more quickly and efficiently, increasing time-to-market advantages, boosting productivity and ultimately driving higher ROI from marketing programs and advertising campaigns. The Company's Internet ad management business platform powers the effective and efficient design and delivery of online campaigns for web publishers who are competing for advertising revenue in a rapidly evolving medium. A majority-owned operating company operating company A business that engages in transactions with outsiders. of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc. (Nasdaq: CMGI), Engage is headquartered in Andover, Massachusetts, with European headquarters in London and offices worldwide. For more information on Engage, please call 877-U ENGAGE or visit www.engage.com. Engage and ContentServer are trademarks of Engage, Inc. Other product names mentioned herein may be trademarks and/or registered trademarks of their respective owners. Statement Under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and This press release includes forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. about us, including statements that a user will be able to deploy ContentServer quickly with its legacy systems and generate earlier realization of investment through its use of ContentServer. These forward-looking statements are based on information available to us as of the date of this press release, and not as of any subsequent date, and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. For example, marketers using our software products may fail to realize the intended benefits of cost savings and efficiency enhancements. Other risks that could affect us include our ability to reduce expenses and to increase sales of our product offerings, the impact of competition within our industry, our ability to enter into additional strategic relationships, and other risks detailed in our 2001 Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and from time to time in our other reports filed with the SEC. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim dis·claim v. dis·claimed, dis·claim·ing, dis·claims v.tr. 1. To deny or renounce any claim to or connection with; disown. 2. To deny the validity of; repudiate. 3. any obligation to do so, even if the information available to us with respect to the subject of any forward-looking statement changes. |
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