Engage Technologies first to provide seamless support for Net Perceptions for Ad Targeting.

NEW YORK--(BUSINESS WIRE)--Oct. 8, 1998--

Partnership extended to improve click through rates by integrating

Net Perceptions for Ad Targeting and Engage

Accipiter AdManager technology

Engage Technologies(tm), the leading provider of online precision marketing technology, and Net Perceptions(tm), the leading developer of real-time customer interaction tools, today announced an expansion of their strategic marketing partnership to include integration between Engage Accipiter AdManager, industry leading ad management software currently generating online revenue for over 90 leading Web sites, and Net Perceptions for Ad Targeting technology, the industry's most robust preference based ad targeting solution.

Engage and Net Perceptions first announced its strategic partnership in August '98 by integrating Precision Profiling technology from Engage with Net Perceptions Recommendation Engine to deliver market-leading Internet personalization solutions. Today, they have extended the union to include online advertising management. The scope of the relationship now involves tight integration between Engage Precision Profiling and Accipiter AdManager technology with Net Perceptions products, which include Net Perceptions for E-Commerce, Net Perceptions for Ad Targeting, and the Net Perceptions Recommendation Engine. Current joint customers include Ticketmaster and Planet Direct.

"Ticketmaster and Planet Direct have already reaped the benefits from the close working relationship that exists between Engage and Net Perceptions," said Paul Schaut, CEO of Engage Technologies. "By seamlessly integrating Net Perceptions for Ad Targeting and Accipiter AdManager, joint customers can now offer their advertising customers enhanced targeting benefits, including increased click-through rates, high brand awareness, and higher CPM."

In related news, Engage announced earlier this week that Net Perceptions is also a member of its Precision Partner Program--A New Way of Looking at the World! As part of the strategic agreement, Engage and Net Perceptions will actively promote a co-branded flexible range of solutions and the two sales organizations will cooperate in serving prospective customers. In addition, both companies will benefit from marketing, branding, advertising, tradeshow programs, lead sharing, and reference selling.

Internet Advertisers now have the power of advertising's equivalent to the 1,2 punch

Through the extended relationship, joint customers will benefit from Net Perceptions for Ad Targeting's industry leading ad-targeting technology--further enhancing Accipiter AdManager's online precision marketing capabilities. In early trials, Net Perceptions for Ad Targeting has been shown to double click through rates for early adopters. The integration between these two products allows companies to quickly install a revenue-enhancing ad targeting solution without lengthy development cycles. Net Perceptions for Ad Targeting complements Engage Accipiter AdManager, which is the necessary infrastructure for the entire ad management process including ad inventory and profile-based targeting.

"One key strength of this combined solution is that companies who want to offer ad targeting can install a complete solution from scratch within days," said Steven Snyder, president and CEO of Neand supplier of real-time, enterprise-class recommendation technologies, was incorporated in July 1996. It is the originator of online collaborative filtering technology, the most accurate real-time predictor of individual behavior available, and the first to develop the Realtime Recommendation Platform. Founders of Net Perceptions include the original team of University of Minnesota researchers who pioneered the concepts and applications of collaborative filtering with the GroupLens project and lead programmers from supercomputer maker Cray Research.

More than 60 customers have selected Net Perceptions' technology for one-to-one marketing, including Internet innovators Amazon.com, ARTUFRAME, Audio Book Clubs, Billboard Talent Net, CDnow, E!Online, iVillage, Musicmaker.com, Lets Eat Out, N2K, Planet Direct, Speed Serve, Spinners.com, Soundstone and TicketMaster. Net Perceptions has received financial backing from Hummer Winblad, JAFCO, London Pacific Life and Annuity, St. Paul Venture Capital Inc., and Paul Allen's investment group, Vulcan Ventures, Inc. Net Perceptions can be reached by calling 1-800-466-0711 or on the World Wide Web at www.netperceptions.com.

About Engage Technologies:

Engage Technologies offers high-value Web advertising and marketing solutions that enable customers to anonymously profile and reach their online audience. Engage's recently integrated advertising management solutions from Accipiter, including Accipiter AdManager and Accipiter AdBureau, allow sites to generate revenue through online ad sales and manages the process for over 90 leading Web sites including CNET, Lycos, MSN, and ZDNet. The company's Web visitor Precision Profiling technology helps corporations dramatically increase the relevance of their Web site's advertising, editorial and commercial content for both first-time and repeat visitors.

Engage sets the benchmark for privacy on the Web, balancing the needs of online marketers to deliver the best message to the right audience, while protecting individual identity. Engage is a corporate sponsor of TRUSTe (www.truste.org), an active member of the World Wide Web Consortium (www.W3.org), and the Internet Engineering Task Force (IETF), and has developed and submitted one of the few technical specifications for privacy standards on the Web.

Corporate headquarters is located at 100 Brickstone Square, Andover, MA 01810. Field offices in Chicago, Japan, Los Angeles, London, New York, Raleigh, and San Francisco. Additional information is available on the company's Web site, www.engage.com.