Engage Technologies Corrects and Replaces Previous Release, BW1126, ENGAGE-TECHNOLOGIES.NEW YORK--(BUSINESS WIRE)--Oct. 9, 1998-- Engage Technologies Integrates Precision Profiling Technology With Microsoft Site Server 3.0 Precision Profiling extends Industry-standard Web commerce platform with the power of anonymous behavioral based Web visitor profiling technology; integration further endorses widespread Industry acceptance of visitor profiling technology Engage Technologies(TM), (Booth #367) the leading provider of online precision marketing technology and wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of CMGi, Inc., (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CMGI), and the Microsoft Site Server group, today announced the integration of Microsoft Site Server 3.0 with standards-based Engage Precision Profiling technology. The initial software extension will provide an advanced level of personalization for Microsoft Site Server 3.0 and allow customers to use behavior-based visitor profiles from Engage Knowledge, a web-wide database containing over 30 Million anonymous user profiles, more than half of the estimated Web audience. In addition, further integration efforts are planned to enable Site Server customers to use Engage Precision Profiling technology to complement local behavior profiles and combine them with the global profiles from Engage Knowledge further extending the reach of visitor profiling and endorsing the industry need for a standardized method of visitor profiling. As Web-based marketing becomes ubiquitous, providing personalization to clients, customers, and visitors is becoming a growing trend. As a result of this integration effort, sites will be able to serve highly targeted banner ads, relevant online coupon offers, and/or personalized content based on global profiles containing previous clickstream The trail of mouse clicks made by a user performing a particular operation on the computer. It often refers to linking from one page to another on the Web. behavior. Site will experience higher click through rates Click Through Rates The percent of individuals viewing a Web page who click on a specific banner ad appearing on the page. Notes: Overall click-through rates have declined substantially since the early days of electronic commerce on the Web. and quicker return on their Internet investment by providing relevant customized content, advertising, and offers tailored to each individual visitor. "We believe that this is an ideal match with far reaching benefits for our Site Server customers," said Anthony Bay, General Manager of the Commercial Systems Division for Microsoft. "By virtue of its size and precision, Engage Knowledge enables customers to enhance one-to-one marketing on the Internet and leverage the Site Server platform." Planet Direct, the first joint customer testing the extension, is a personal Web service that tailors members' online experience to their interests and local community. "We use both Microsoft and Engage today, and with this new integration we will now target relevant everyday information such as news, weather, financial data, and topical interest areas to our users based on detailed profiles--all while respecting their privacy," said Hans Hawrysz, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Planet Direct. "Our customer base of over 330 Internet Service Providers Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. nationwide and affinity groups will be able to provide their viewers with an enhanced user experience--presenting the right information based on a person's interests." "The global Precision Profiles in Engage Knowledge help Site Server customers dramatically improve the effectiveness of their Web site," said Paul Schaut, CEO of Engage Technologies. "Enabling one-to-one marketing with Site Server is a task that required close coordination and communication between our developers and Microsoft. We are pleased to support the Site Server platform and in turn, extend the personalization options available to joint customers such as Planet Direct." After a successful beta pilot on Planet Direct, the Site Server extension will be available for online download through Microsoft, Engage Technologies, and appropriate CMG CMG Coastal & Marine Geology (USGS) CMG Chipotle Mexican Grill, Inc. (stock symbol) CMG Companion (of the Order Of) St Michael and St George CMG Computer Measurement Group affiliate companies. About Engage Technologies: Engage Technologies, wholly owned subsidiary of CMGi, offers high-value Web advertising and marketing solutions that enable customers to anonymously profile and reach their online audience. Engage's recently integrated advertising management solutions from Accipiter, including Accipiter AdManager and Accipiter AdBureau, allow sites to generate revenue through online ad sales and manages the process for over 90 leading Web sites including CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. , Lycos, MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). , and ZDNet. The company's Web visitor Precision Profiling technology helps corporations dramatically increase the relevance of their Web site's advertising, editorial and commercial content for both first-time and repeat visitors. Engage sets the benchmark for privacy on the Web, balancing the needs of online marketers to deliver the best message to the right audience, while protecting individual identity. Engage is a corporate sponsor of TRUSTe (www.truste.org), an active member of the World Wide Web Consortium (www.W3.org), and the Internet Engineering Task Force (c/o Corporation for National Research Initiatives (CNRI), Reston, VA, www.ietf.org) Founded in 1986, the IETF is a non-membership, open, voluntary standards organization dedicated to identifying problems and opportunities in IP data networks and proposing technical solutions to the (IETF See Internet Engineering Task Force. IETF - Internet Engineering Task Force ), and has developed and submitted one of the few technical specifications for privacy standards on the Web. Corporate headquarters is located at 100 Brickstone Square, Andover, MA 01810. Field offices in Chicago, Japan, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , London, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Raleigh, and San Francisco. Additional information is available on the company's Web site, www.engage.com. About CMGI: CMGI, Inc., (NASDAQ:CMGI), is an investor in, and developer of, Internet companies. In addition, CMGI operates direct marketing companies and venture funds focused on the Internet. Microsoft, Intel and Sumitomo hold minority positions in CMGI. The CMGI Internet Group consists of its majority-owned subsidiary majority-owned subsidiary A firm in which more than 50% of outstanding voting stock is owned by the parent company. companies; Planet Direct, NaviSite, NaviNet, Engage Technologies, ADSmart, and the password; and its minority investment in Magnitude Network. The company's CMG@Ventures investment affiliates have ownership interests in Lycos, Inc. (NASDAQ:LCOS (Liquid Crystal on Silicon) A technology used to make microdisplays for rear-projection TVs and head-mounted displays (HMDs). Each LCoS chip hosts a grayscale LCD shutter sandwiched between a cover glass and a mirror. ), blaxxun, GeoCities(NASDAQ:GCTY), Vicinity, Parable, KOZ, Silknet, Chemdex, Speech Machines, Softway Systems, TicketsLive, Critical Path, Mother Nature, and Visto. CMGI also includes CMGI Direct, SalesLink, InSolutions and On-Demand Solutions as wholly owned subsidiaries in the direct marketing, fulfillment and turn-key arenas. Corporate headquarters is located at 100 Brickstone Square, Andover, MA 01810. Telephone: 978-684-3600. Fax: 978-684-3674. Additional information is available on the company's Web site, http://www.cmgi.com. |
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