Engage Technologies And Net Perceptions Join Forces To Deliver Market-Leading Internet Personalization Solutions.NEW YORK--(BUSINESS WIRE)--Aug. 11, 1998--Jupiter Online Advertising Show-- Planet Direct And Ticketmaster First Companies To Benefit From The Recently Formed Partnership Combining Precision Profiling With Recommendation Engine Technology Engage Technologies, the leading provider of online precision marketing technology and wholly-owned subsidiary of CMG CMG Coastal & Marine Geology (USGS) CMG Chipotle Mexican Grill, Inc. (stock symbol) CMG Companion (of the Order Of) St Michael and St George CMG Computer Measurement Group Information Services See Information Systems. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) ), and Net Perceptions(TM), Inc., the leading developer of real-time customer interaction tools, today announced a strategic partnership that combines Engage's precision profiling technology and Net Perception's recommendation engine technology. Planet Direct and Ticketmaster are among the first organizations to benefit from the integration of these powerful technologies. "Net Perceptions' strong reputation in the personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. marketplace coupled with Engage's innovative precision profiling technologies, provides customers with the best solution for online marketing and advertising applications," said Paul Schaut, Engage CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "For the first time, our joint customers will have the benefit of using best-of-breed technologies that offer unparalleled targeting, and flexibility to build leading-edge personalization solutions unmatched in the industry." The joint solution raises to new heights the level of visitor interaction and content personalization currently available to Web sites. With the newly integrated solution, visitor profiles are created and updated by Engage Technologies' precision profiling technology each time a user returns to the site. The Net Perceptions' GroupLens(R) Recommendation Engine uses these Precision Profiles to analyze individual interests and make recommendations to ensure a visitor quickly and easily finds information and events of interest to them. In addition, GroupLens can use the date found in the Precision Profiles to make recommendations on other areas or additional events that may be of interest creating an overall richer experience for the visitor. "With these technologies, Web sites are able to interact with their visitors one-to-one, in a highly focused manner," said Steven Snyder, president and CEO of Net Perceptions. "This procedure actually benefits both the Web site and visitor. The visitor is made aware of the most personally relevant information to them, and the Web site maximizes its interaction with visitors by giving them the information most likely to result in a sale or a revisit re·vis·it tr.v. re·vis·it·ed, re·vis·it·ing, re·vis·its To visit again. n. A second or repeated visit. re ." Partnership offers seamless, flexible integration and deployment options The combined solution can be implemented in a variety of ways. Web sites can use the precision profiling technology from Engage to build local profiles that are aggregated and updated based upon visitor surfing patterns, registration, and survey responses collected locally at the Web site. Net Perceptions' GroupLens uses these local profiles to make targeted recommendations on relevant material, advertising, and editorial content that are of most interest to a visitor. The result is a seamless, flexible integration of profiling and recommendation technology that can be deployed in any manner best suited to the individual site. In addition to building local profiles, Web sites can subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day" subscribe, take buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company"; Engage Knowledge a web-wide repository of over 20 Million anonymous profiles to enrich a visitor's site-centric interests and behavior with their global interests and behavior. Having access to the global profile allows Web sites to show highly targeted content the first time a visitor lands on the site based on recommendations made by GroupLens. Planet Direct first to leverage partnership for highly targeted advertisements In a related press release (Planet Direct Sets New Benchmark for One-To-One Web Marketing), Planet Direct, a comprehensive personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. Web service, today announced it will be the industry's first personalized Web service to use the combination of precision profiling from Engage and collaborative filtering Also known as "social filtering" and "social information filtering," it refers to techniques that identify information a user might be interested in. There are different kinds of algorithms used, but the basic principle is to develop a rating system for matching incoming material. from Net Perceptions for targeted advertising and content. The Precision Profiles (both local and global in the case of Planet Direct) are analyzed by the GroupLens engine then grouped into interests and behavioral categories to recommend more highly targeted advertisements to their ad serving engine. "We are pleased to be the first organization to benefit from this powerful relationship between Engage Technologies and Net Perceptions," said Hans Hawrysz, president and CEO of Planet Direct. "This combination of profiling and collaborative filtering offers Planet Direct partners a highly personalized and targeted delivery system to achieve greater click-through rates The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed and an increased return on investment." Web sites to utilize partnership to personalize per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. online offerings Ticketmaster, the Internet's foremost event ticketing and information source, is an example of how this local profiling solution can be leveraged. Ticketmaster has purchased the Engage/GroupLens solution to personalize online ticketing and provide customized content on its Ticketmaster Online website, www.ticketmaster.com. "By utilizing Engage's precision profiles and Net Perceptions' GroupLens in tandem Adv. 1. in tandem - one behind the other; "ride tandem on a bicycle built for two"; "riding horses down the path in tandem" tandem , we're offering value-added service A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. to our Internet consumers by targeting relevant content that appeals to them individually. At the same time we're increasing the revenue potential at our site," said Robert Perkins, vice president, Ticketmaster Multimedia. "Ticketmaster's online commerce has grown to more than $10,000,000 in monthly sales, and we believe the addition of such sophisticated content targeting will further enhance this growth." The GroupLens Recommendation Engine Net Perceptions's recommendation engine technology has become and essential component for any online business wanting to add advanced personalization. GroupLens' technically superior approach harnesses the collective knowledge of a site's users to make specific recommendations for each individual. It learns more and more about the user over time, resulting in increasingly valuable personalized service. Working behind the scenes, GroupLens helps online businesses foster one-to-one customer relationships by tailoring Web sites to deliver specific and meaningful content and product recommendations based on the preferences of each individual user. Precision Profiles Engage precision profiles segment distinct user interests into categories based on user behavior (click stream habits). These profiles are the targeting fuel for any rules engine enabling targeted delivery of content to unique users beyond simple context based delivery. Sites deploying Engage profiling technology can create anonymous profiles of visitors locally based on the site(s) or access Engage.Knowledge global profiles which gives sites access to web-wide user profiles. Local profiling uncovers the unique characteristics and value of the sites' visitor's while global profiling gives sites first-time relevancy, allowing them to deliver highly targeted messages the first time a visitor lands on the site. The ability to deliver highly relevant advertising or customized content creates a powerful opportunity to maximize the Internet investment by offering profile based ad targeting or customized offers to your advertisers. Engage precision profiles can be added to any advertising serving, rules, or recommendation engine such as Net Perceptions GroupLens. About Ticketmaster Ticketmaster Online is the Internet's leading event ticketing and information source, with more than 30,000 listings. Ticketmaster Online sales have risen from $100,000 to more than $10M monthly in the past eighteen months. Entertainment fans can purchase tickets on a real time basis for most events. The Ticketmaster system automatically identifies the best seats available at the time of purchase, and online seating charts allow fans to check their locations before making their purchases. Ticketmaster is world's leading computerized ticketing service, selling nearly 70 million tickets a year though more than 2,900 retail Ticket Center outlets, 29 worldwide telephone call centers; and its Internet site. Ticketmaster serves more than 3,750 clients in the U.S., South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. , Canada, Mexico, Europe, and Australia. The company provides ticketing for 85 professional sports The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. franchise and hundreds of leading arenas, stadiums, performing arts venues, and theaters. Clients receive comprehensive ticket inventory control and management, broad distribution, and dedicated marketing and support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services . The public receives convenient access to tickets for more than 150,000 events a year, including a broad range of concerts, sports, family entertainment, performing arts, and movies. About Net Perceptions: Net Perceptions, Inc., the leading developer of personalization tools, was incorporated in July 1996. It is the originator, pre-eminent pre·em·i·nent or pre-em·i·nent adj. Superior to or notable above all others; outstanding. See Synonyms at dominant, noted. [Middle English, from Latin prae developer and supplier of online collaborative filtering technology, the most accurate real-time predictor of individual behavior available. Founders of Net Perceptions include the original team of University of Minnesota (body, education) University of Minnesota - The home of Gopher. http://umn.edu/. Address: Minneapolis, Minnesota, USA. researchers who pioneered the concepts and applications of collaborative filtering with the GroupLens project and lead programmers A lead programmer is a software engineer in charge of one or more software projects. Alternative titles include Development Lead, Technical Lead, Senior Software Engineer, Software Design Engineer Lead (SDE Lead), Software Manager from supercomputer supercomputer, a state-of-the-art, extremely powerful computer capable of manipulating massive amounts of data in a relatively short time. Supercomputers are very expensive and are employed for specialized scientific and engineering applications that must handle very maker Cray Research See Cray. . Over 60 customers have selected Net Perceptions' technology for one-to-one marketing including Internet innovators Amazon.com, ARTUFRAME, Audio Book Clubs, Billboard Talent Net, CDnow, E!Online, iVillage, Musicmaker.com, Lets Eat Out, N2K, Planet Direct, Speed Serve, Spinners Spinners can refer to:
as a missionary he fearlessly confronts the “perils of waters, of robbers, in the city, in the wilderness.” [N.T.: II Cor. 11:26] See : Bravery Venture Capital Inc., and Paul Allen's investment group, Vulcan Ventures, Inc. Net Perceptions can be reached by calling 1-800-466-0711 or on the World Wide Web at http://www.netperceptions.com. About Engage Technologies Engage Technologies, a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of CMG Information Services, Inc., offers high-value Web advertising and marketing solutions that enable customers to profile and reach their online audience. The company's anonymous Web visitor profiling technology helps corporations dramatically increase the relevance of their Web site's advertising, editorial and commercial content for both first-time and repeat visitors. Engage sets the new benchmark for privacy on the Web, allowing Web sites to deliver the best message to the right audience, while protecting individual identity. Engage is currently integrating product offerings with Accipiter, Inc. (www.accipiter.com), developer of the most advanced online advertising management solutions. The integration of these two technologies enables advertisers and Web sites to leverage the next generation of online advertising: profile-enabled ad targeting. For more information, visit the Engage Web site at www.engage.com. About CMG Information Services CMG Information Services, Inc. (NASDAQ:CMGI), is an investor and developer of Internet companies. In addition, CMGI operates direct marketing companies and venture funds focused on the Internet. Microsoft, Intel and Sumitomo hold minority positions in CMG Information Services. In addition to Engage Technologies, The CMG Internet Group is made up primarily of majority-owned subsidiary majority-owned subsidiary A firm in which more than 50% of outstanding voting stock is owned by the parent company. companies including Planet Direct, Accipiter, NaviSite, ADSmart, InfoMation, The Password and Magnitude Networks. CMG @Ventures investment affiliates have significant interests in Lycos, Inc. (NASDAQ:LCOS (Liquid Crystal on Silicon) A technology used to make microdisplays for rear-projection TVs and head-mounted displays (HMDs). Each LCoS chip hosts a grayscale LCD shutter sandwiched between a cover glass and a mirror. ), blaxxun, Vicinity, GeoCities, Parable parable, the term translates the Hebrew word "mashal"—a term denoting a metaphor, or an enigmatic saying or an analogy. In the Greco-Roman rhetorical tradition, however, "parables" were illustrative narrative examples. Jewish teachers of the 1st cent. A.D. LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , KOZ, Silknet, Chemdex, Speech Machines, Softway Systems, TicketsLive Corporation, Critical Path, Mother Nature, and Visto Corporation. CMG @Ventures recently announced a definitive agreement to sell its investment in Reel.com to Hollywood Entertainment. In addition, CMG will invest approximately $34 million in Hollywood Entertainment. CMG also includes CMG Direct, SalesLink, InSolutions and On-Demand Solutions as wholly owned subsidiaries in the direct marketing, fulfillment and turn-key arenas. Corporate headquarters is located at 100 Brickstone Square, Andover, MA 01810. Telephone: 978-684-3600. Fax: 978-684-3674. Additional information is available on the company's Web site, http://www.cmgi.com. All trademarks, tradenames, registered trademarks, or registered tradenames are property of their respective holders.
CONTACT: Engage Technologies
Kathleen Kreis, 919/872-7755
kathleen@accipiter.com
or
Copithorne & Bellows
Paula Muise/Laura Beck, 617/450-4300
paula.muise@cbpr.com
laura.beck@cbpr.com
or
Alexander Communications
Taylor Allis, 303/615-5070
tallis@alexandercom.com
or
Net Perceptions
Amy Anderson, 612/903-1294
aanderson@netperceptions.com
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