Engage Technologies' AdManager Selected by Carlton Online, E! Online, Sony Online Entertainment and USA Networks to Increase Internet ROI.Accipiter AdManager 4.0 sets the standard among Entertainment Web sites allowing visitor profile-based targeting for advertising, content, and promotions NEW YORK--(BUSINESS WIRE)--Oct. 28, 1998--Engage Technologies(tm), the leading provider of online precision marketing technology and wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CMGI), today announced that Carlton Online, E! Online, Sony Online Entertainment Sony Online Entertainment (SOE) is a game development and game publishing division of Sony that is best known for creating massively multiplayer online games, including EverQuest, EverQuest II, PlanetSide, and Star Wars Galaxies (SOE SOE - Standard Operating Environment ), and USA Networks have licensed Engage's Accipiter AdManager 4.0 for online advertising and marketing solutions. Recently Engage has seen a trend among entertainment-driven sites to supplement and expand online revenue streams with ad sales and personalization features. In addition to industry-leading entertainment sites such as Ticketmaster, now, top movie sites have jumped on board and are using Engage Technologies. Accipiter AdManager 4.0, which is completely integrated with Engage Precision Profiling technology, enables sites to more precisely target specific demographics and generate greater revenue through online ad sales. Additionally, profile-based targeting dramatically increases the return on investment and the relevance of their Web site advertising, editorial and commercial content for both first-time and repeat visitors. "We are pleased to be working with Carlton, E! Online, Sony Online Entertainment, and USA Networks," said Paul Schaut, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and President, Engage Technologies. "We are currently seeing a trend among entertainment sites that are looking at ways to increase their Internet ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). through online advertising and visitor profiling. We have put over 165 man-years into developing the most comprehensive online advertising and privacy-centric visitor profiling technology available in the industry today. Engage has the necessary tools needed to increase the personalized targeting capabilities and effectiveness of online marketing campaigns." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a survey of 25 top online merchants by Jupiter Communications, 40% say they have begun to offer personalized features, with 93% saying they will within a year. The Technographics study by Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
NPD Nouveau Parti Démocratique (Canada) NPD Narcissistic Personality Disorder NPD Norwegian Petroleum Directorate NPD Nationaldemokratische Partei Deutschlands , a survey of 119,785 participants, found that 14% of Net users usually look up movie information when online, which works out to some 13 million Internet movie fans worldwide. With Engage's Precision Profiling products corporations can dramatically increase the relevance of their Web site advertising, editorial and commercial content for both first-time and repeat visitors by providing comprehensive anonymous, behavior-based visitor profiling technology. Engage ProfileServer allows customers to build site-centric (local) profiles and/or access global profiles from Engage Knowledge, a web-wide database containing 30 Million anonymous user profiles which reflect behavioral interests across 800 top-level interest categories, such as Music, Sports, or Hobbies. Integrating profiling with online advertising software offers industry-leading functionality to create Web visitor profiles for use in real-time marketing and advertising applications. Carlton Online uses Engage ProfileServer with AdManager Dramatically Increases Web Site Relevancy. Engage also announced this week that Carlton Online, a new international company within the Carlton Communications Plc media group formed to establish new businesses on the Internet, has also purchased the Engage solutions because of its ability to provide additional insight into Web site visitors through profile-based targeting. Carlton will use Engage ProfileServer to build local profiles and access global profiles from Engage Knowledge. ProfileServer will be used seamlessly with AdManager to offer an enhanced level of targeted ads and online content across three major consumer-oriented Web sites. "In November we will be launching three major new consumer Web sites and we need the most robust ad management solution available," said Carol Dukes, Managing Director of Carlton Online. "We are intrigued by the profiling technology from Engage, and we look forward to using it to introduce further benefits both to our advertising offering, and within our editorial process." E! Online selects Engage Accipiter AdManager over all others. E! Online has licensed AdManager technology to manage the online advertising across their E! Online (www.eonline.com) and MovieFinder (www.moviefinder.com) Web sites. "To manage the volume of online advertising through our network of entertainment sites we need a strategic, smart ad manager," said E! Online President Jeremy Verba. "After looking at all the choices, we selected Engage Accipiter AdManager." Sony Online Entertainment's Network of Sites Adds Engage Accipiter AdManager Technology. "We have partnered with Engage Technologies in implementing AdManager to provide "best-of-breed" ad-serving and reporting tools for our advertisers across our network, which includes The Station@sony.com, Sony Music Online, and Sony Pictures Entertainment Online," said Chris Tice, Vice President of Advertising and Partnership Marketing for Sony Online Entertainment. SOE is using the 4.0 version of Engage Accipiter AdManager. All of Sony's Web sites can be accessed through www.sony.com. USA Networks to benefit from Profile-Enabled Targeting. USA Networks, a USA company (NASDAQ:USAI USAI United States Army Intelligence USAI United States Association of Immigrants ), consists of both the USA Network, cable television's leading provider of original series and feature movies, sports events, off-net television shows and blockbuster theatrical films, and The Sci-Fi Channel, featuring a mix of original and classic science fiction, fantasy, horror and futuristic series, movies and specials, and science fact programming. USA Networks has deployed Accipiter AdManager 4.0 on its groundbreaking Sci-Fi Channel Web site (www.scifi.com) and will do so shortly on the USA Network Web site (www.usanetwork.com). "We are extremely pleased to be able to offer to our advertisers and sponsors an important level of accountability in the delivery of their marketing message to our audience," said R. Lee Barstow, Director of Marketing. About Engage Technologies: Engage Technologies offers high-value Web advertising and marketing solutions that enable customers to anonymously profile and reach their online audience. Engage's recently integrated advertising management solutions from Accipiter, including Accipiter AdManager and Accipiter AdBureau, allow sites to generate revenue through online ad sales and manages the process for over 1000 leading Web sites including CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. , Lycos, MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). , Sony, and USA Networks. The company's Web visitor Precision Profiling technology helps corporations dramatically increase the relevance of their Web site's advertising, editorial and commercial content for both first time and repeat visitors. Engage sets the benchmark for privacy on the Web, balancing the needs of online marketers to deliver the best message to the right audience, while protecting individual identity. Engage is a corporate sponsor of TRUSTe (www.truste.org), an active member of the World Wide Web Consortium (www.W3.org), and the Internet Engineering Task Force (c/o Corporation for National Research Initiatives (CNRI), Reston, VA, www.ietf.org) Founded in 1986, the IETF is a non-membership, open, voluntary standards organization dedicated to identifying problems and opportunities in IP data networks and proposing technical solutions to the (IETF See Internet Engineering Task Force. IETF - Internet Engineering Task Force ), and has developed and submitted one of the few technical specifications for privacy standards on the Web. Corporate headquarters is located at 100 Brickstone Square, Andover, MA 01810. Field offices in Chicago, Japan, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , London, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Raleigh, and San Francisco. Additional information is available on the company's Web site, www.engage.com. About CMGI: CMGI, Inc., (NASDAQ: CMGI), is an investor in, and developer of, Internet companies. In addition, CMGI operates direct marketing companies and venture funds focused on the Internet. Microsoft, Intel and Sumitomo hold minority positions in CMGI. The CMGI Internet Group consists of its majority-owned subsidiary majority-owned subsidiary A firm in which more than 50% of outstanding voting stock is owned by the parent company. companies; Planet Direct, NaviSite, NaviNet, Engage Technologies, ADSmart, and the password; and its minority investment in Magnitude Network. The company's CMG CMG Coastal & Marine Geology (USGS) CMG Chipotle Mexican Grill, Inc. (stock symbol) CMG Companion (of the Order Of) St Michael and St George CMG Computer Measurement Group @Ventures investment affiliates have ownership interests in Lycos, Inc. (NASDAQ:LCOS (Liquid Crystal on Silicon) A technology used to make microdisplays for rear-projection TVs and head-mounted displays (HMDs). Each LCoS chip hosts a grayscale LCD shutter sandwiched between a cover glass and a mirror. ), blaxxun, GeoCities(NASDAQ:GCTY), Vicinity, Parable, KOZ, Silknet, Chemdex, Speech Machines, Softway Systems, TicketsLive, Critical Path, Mother Nature, and Visto. CMGI also includes CMGI Direct, SalesLink, InSolutions and On-Demand Solutions as wholly owned subsidiaries in the direct marketing, fulfillment and turn-key arenas. Corporate headquarters is located at 100 Brickstone Square, Andover, MA 01810. Telephone: 978-684-3600. Fax: 978-684-3674. Additional information is available on the company's Web site, http://www.cmgi.com. |
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