Engage Targets L90 and Real Media Customers with Promotion to Migrate to Engage AdManager or AdBureau.

Business/Technology Editors

ANDOVER, Mass.--(BUSINESS WIRE)--Oct. 4, 2001

Engage, Inc. (Nasdaq: ENGA), a leading provider of content management solutions for multichannel marketing and a majority-owned operating company of CMGI, Inc. (Nasdaq: CMGI), today announced the immediate availability of a new promotion for customers of L90's adMonitor and Real Media's OpenAdStream. Engage's limited-time offer will provide qualified adMonitor and OpenAdStream users with substantial discounts on license fees and migration support services when transferring to Engage's AdManager product or AdBureau hosted solution. (Other terms and conditions will apply.) Engage AdManager and AdBureau are market-leading ad management solutions and are key strategic offerings within Engage's content management solution for multichannel marketing.

L90 and Real Media customers that take advantage of the offer will benefit from several unique Engage features, including:

-- One of the industry's most flexible and scalable technologies;

-- An easy-to-use interface that allows customers to implement the system
quickly and keep it running efficiently;

-- Extensive targeting capabilities designed to help customers increase revenue
potential through more creative campaign offerings;

-- A scalable and reliable architecture to help customers cost-effectively keep
pace with expanding needs;

-- Comprehensive real-time reporting of revenue projections and actual campaign
delivery; and

-- World-class customer support.

AdManager 5.5, released earlier this year, adds XML functionality, allowing publishers to better integrate their advertising management databases with other internal billing and reporting systems. In addition, its highly flexible wide-area network module gives Web publishers with geographically dispersed servers the ability to serve ads without duplicating databases and other systems at local sites. AdManager's flexibility also allows publishers to automate the management and delivery of their advertising campaigns to other devices, including kiosks, gas pumps, ATM machines, cell phones and personal digital assistants.

Customers can use AdManager or AdBureau as stand-alone products or as part of Engage's larger content management solution for publishers. The solution provides a cross-media system for managing ad sales and production workflow. It tracks ads throughout the entire production process, automates ad pre-flighting, and generates final proofs and online tearsheets - resulting in reduced costs and increased revenues.

"L90 and Real Media customers who accept this offer can be assured their technology needs will be met," said Chris Cuddy, Engage interim president and chief executive officer. "Not only is our software flexible and scalable, it also integrates easily with our other content management applications, allowing customers to better coordinate their online and offline marketing efforts. By integrating the two, customers can cut costs, operate more efficiently, and create new revenue potential."

L90 and RealMedia customers interested in the offer can obtain more information by calling 1-800-U-ENGAGE.

About Engage

Engage provides content management solutions for marketing and their partners that allow companies to increase the cost-effectiveness and ROI of their marketing efforts through more control, efficiency and consistency across multiple channels. Unlike other content management solutions, Engage's products are purpose-built for marketers, publishers, printers, direct mailers, and agencies and combine workflow automation and digital asset management software with the capability to deliver programs across both traditional and new media channels. Engage's products integrate with an organization's overall business workflow and improve collaboration between marketers and their partners in the creation, production and delivery of marketing communications and promotions.

Engage, AdManager and AdBureau are trademarks of Engage Inc. Other product names mentioned herein may be trademarks of their respective owners.

Statement Under the Private Securities Litigation Reform Act

This press release includes forward-looking statements about us. These forward-looking statements are based on information available to us as of the date of this press release, and not as of any subsequent date, and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. Risks that could affect us include our ability to reduce expenses and to increase sales of our product offerings, the impact of competition within our industry, our ability to enter into additional strategic relationships, and other risks detailed in our 2000 Annual Report on Form 10-K and from time to time in our other reports filed with the SEC. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if the information available to us with respect to the subject of any forward-looking statement.