Engage Streamlines Business to Improve Operating Efficiencies.

Business Editors, High Tech Writers

Completion of Integration Expected to Generate Operating Cost Savings of Approximately $21 Million Annually, Improve Customer Focus

and Strengthen Engage's Leadership Position in Interactive Marketing

ANDOVER, Mass.--(BUSINESS WIRE)--Sept. 20, 2000

Engage, Inc. (Nasdaq: ENGA), a results-oriented online marketing company and majority-owned operating company of CMGI, Inc., today announced that it has streamlined business operations around the world by consolidating its five business divisions into two and by reducing its workforce by 175, or approximately 13%.

Today's action will enable the company to accelerate its path to profitability and sharpen its focus on providing customers with interactive marketing solutions.

"Engage has completed several major acquisitions this year to strengthen its leadership position in interactive marketing. The integration of these companies has resulted in natural redundancies that led to this consolidation," said Paul Schaut, president and CEO of Engage. "In addition, our customers have told us that they want to deal with an integrated provider of media, analytics and marketing infrastructure solutions. Our objective with this action is twofold: to achieve profitability as soon as possible and to deliver in a unified fashion interactive marketing solutions that maximize the return on our customers' marketing dollars, both in the U.S. and abroad."

Because the company will now operate under two divisions as opposed to five, Engage expects to provide its customers with seamless, unparalleled integration of solutions and services.

Engage will now consist of the Engage Media and Engage Software divisions. The Engage Media division combines Engage Media, Engage Business Media, new email offerings, Engage Knowledge, AdKnowledge and I/PRO. Debby McWhinney, will continue as president of the expanded media division. Formerly the executive vice president of Business Planning and Strategy of Visa International, McWhinney is a seasoned executive with broad business expertise and the ability to create effective and efficient operating environments.

Dean Wiltse, an experienced software veteran, will run the Engage Software division, comprised of Engage Enabling Technologies and the recently acquired MediaBridge. Dean has been with Engage for over a year managing sales, marketing, development and support of the Engage profiling technology products and was instrumental in bringing MediaBridge and Engage together. Dean has over 20 years of senior management experience in the software and computer industries. He has held senior management positions with Avid Technology, Vivo Software (acquired by RealNetworks), VST Technologies and Radius.

Engage also announced that Thomas Rothfels has been appointed to the position of EVP of international operations. Rothfels is the former president of Toronto-based Virtual Billboard Network, which, following an acquisition by Engage earlier this year became Engage Canada. As EVP of international operations, Tom will be responsible for Engage's global operations outside of the U.S. Having worked 10 years in media, Tom brings a broad range of management experience and leadership to the company. Prior to Engage, Tom was CEO of Gallop and Gallop Advertising, Inc., and, in 1996, built Virtual Billboard Network, its online advertising division. Tom quickly grew Virtual Billboard Network into one of the largest Canadian Internet advertising networks, which led to Engage's acquisition.

"Engage has acted quickly to conform to the new realities of the global Internet economy, which requires all Internet companies to show a solid plan and progression toward profitability," added Schaut. "In addition, the company's new structure positions it to take full advantage of the rapidly growing marketing infrastructure and media businesses. Engage is the company that will provide solutions to transition traditional marketers to the interactive world and enable companies to deliver a consistent message throughout a consumer's online and offline experience."

The workforce reduction is expected to generate operating cost savings of approximately $21 million annually. In conjunction with the announcement, Engage will record a one time restructuring charge of $3.5 to $4.0 million in the first quarter of 2001.

About Engage(R):

Engage, Inc. (Nasdaq: ENGA), a results-oriented online marketing company and a majority owned operating company of CMGI, Inc., provides marketers with media, analysis and technology solutions. Based in Andover, Massachusetts, Engage has European headquarters in London and offices worldwide. For more information on Engage and its divisions please call 877-U-ENGAGE or visit www.engage.com .

Engage Statement Under the Private Securities Litigation Reform Act 

This press release includes forward-looking information. All statements other than statements of historical fact, including without limitation, statements regarding the expected operating cost savings, restructuring charges, Engage's ability to accelerate its path to profitability, the expected benefits of operating as two divisions, and those with respect to Engage's objectives, plans and strategies set forth herein are forward-looking statements. These forward-looking statements are subject to a number of risks and uncertainties which could cause Engage's future results of operations to differ materially from those anticipated, and other risks detailed in Engage's 1999 Annual Report on Form 10-K and from time to time in Engage's other reports filed with the SEC.