Engage Software Chosen to Support Catalog Production at L.L. Bean; Solution is Designed to Provide Efficiency in Sharing Assets Across Both Print and Online Channels.Business/Technology Editors ANDOVER, Mass.--(BUSINESS WIRE)--Feb. 22, 2001 Engage, Inc. (Nasdaq:ENGA), a leading enterprise marketing software and interactive media company, today announced it has signed an enterprise software licensing agreement with renowned outdoor retailer, L.L. Bean. L.L. Bean plans to use Engage's enterprise marketing software as a single repository for all digital assets associated with its print and online catalogs Similar to an online library or databases in the information storage respect, ‘’’online catalogs’’’ allow potential customers to browse a company’s items for sale from a different location using the internet. . "It is exciting for us to work with one of the nation's most established cataloguers," said Tony Nuzzo, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Engage. "Marketers continue to discover that our solutions are valuable enterprise-level tools that can enable improved workflow, greater operating efficiencies and enhanced interaction with their customers." L.L. Bean will use Engage's software to develop a single repository of all digital assets associated with both its print catalog production and its online catalog - www.llbean.com. By storing catalog images, graphics, text, and PDF files See PDF. in one location, the two hundred system users will be able to search and retrieve information from the repository across the entire enterprise, improving catalog production and workflow efficiencies. In addition to containing current information, this database will include assets from previous catalogs enabling easy access and reuse of resources. "As a multichannel retailer A multichannel retailer is a company that sells directly to the public via more than one venue. Most multichannel retailers sell through mail order catalogs and "brick & mortar" retail stores. , the way we manage creative assets across our print and online catalog businesses has a direct impact on how well we interact with our customers," said Lisa Plummer, L.L. Bean's director of creative operations. "Once implemented, the single repository made possible through Engage's software will allow us to store and retrieve our digital assets, and will provide workflow tools that automate catalog production and increase efficiencies." About L.L. Bean L.L. Bean, Inc., is a leading retailer of quality home furnishings, gear and apparel for men, women, and children who love the outdoors. L.L. Bean was founded in 1912 and is headquartered in Freeport, Maine Freeport is a town in Cumberland County, Maine, United States. The population was 7,800 at the 2000 census. Known for its numerous outlet stores, Freeport is home to L.L. Bean and Wolfe's Neck Woods State Park. Both U.S. . Customers can call 1-800-809-7057 for a free catalog or visit L.L. Bean's web site at www.llbean.com. About Engage(R) Engage, Inc. (Nasdaq: ENGA) is a leading enterprise marketing software and interactive media company. A majority-owned operating company operating company A business that engages in transactions with outsiders. of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Engage enables companies to harness the power of interactive marketing to create more loyal customers, maximize revenue, and increase their brand's visibility and recognition. Based in Andover, Massachusetts, Engage has European headquarters in London and offices worldwide. For more information on Engage please call 877-U-ENGAGE or visit www.engage.com. Statement Under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and This press release includes forward-looking information. All statements other than statements of historical fact are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. . These forward-looking statements are subject to a number of risks and uncertainties, which could cause Engage's future results of operations to differ materially from those anticipated. These risks include our ability to reduce expenses and improve gross margins, growth in online advertising, our ability to increase sales of our software and media offerings, the impact of competition within our industry, our ability to enter into additional strategic relationships, and other risks detailed in Engage's 2000 Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and from time to time in Engage's other reports filed with the SEC. |
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